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Supervisor: Prof. Maurizio Maccarini Co-supervisor: Prof. Giampaolo Azzoni Co-supervisor: Prof. Filippo Cavazza Università degli Studi di Pavia Dipartimento.

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Presentazione sul tema: "Supervisor: Prof. Maurizio Maccarini Co-supervisor: Prof. Giampaolo Azzoni Co-supervisor: Prof. Filippo Cavazza Università degli Studi di Pavia Dipartimento."— Transcript della presentazione:

1 Supervisor: Prof. Maurizio Maccarini Co-supervisor: Prof. Giampaolo Azzoni Co-supervisor: Prof. Filippo Cavazza Università degli Studi di Pavia Dipartimento di Scienze politiche e sociali, Giurisprudenza, Ingegneria, Economia. Corso di laurea in Comunicazione, Innovazione, Multimedialità Tesi di laurea di Silvia Castoldi A.Y. 2013/2014 The challenge of charitable sector

2 FUNDRAISING TECHNIQUES REPORTING AND TRANSPARENCY FINANCIAL SOURCES DEVELOPMENT THE STORY PROMOTION AVIS: TREND THE FOCUS OF MY ANALYSIS THE FUTURE OF AVIS STAKEHOLDERS MAIN FEATURES AND DEFINITION

3 THE STORY FUNDRAISING TECHNIQUES REPORTING AND TRANSPARENCY FINANCIAL SOURCES DEVELOPMENT PROMOTION AVIS: TREND THE FUTURE OF AVIS STAKEHOLDERS FEATURES AND DEFINITION THE STORY The sense of community, typical of men, developed with the birth of Christianity and its principles of solidarity and brotherhood. Only at the beginning of modern age these ideals were considered due by States. Due to current financial crisis and increased public debts the contribution of charitable sectors has became essential.

4 FUNDRAISING TECHNIQUES REPORTING AND TRANSPARENCY FINANCIAL SOURCES THE STORY PROMOTION AVIS: TREND THE FUTURE OF AVIS STAKEHOLDERS FEATURES AND DEFINITION DEVELOPMENT DEVELOPMENT 40 BILLION EURO TURNOVER EMPLOYEES ACTIVE INSTITUTIONS 1. ENTERPRISES Variation in the last 40 years 2. PUBLIC INSTITUTIONS employees 3. NONOPROFIT The most dynamic sector

5 FUNDRAISING TECHNIQUES REPORTING AND TRANSPARENCY FINANCIAL SOURCES THE STORY PROMOTION AVIS: TREND THE FUTURE OF AVIS DEVELOPMENT STAKEHOLDERS MAIN FEATURES AND DEFINITION DEFINITIONS AND MAIN FEATURES Self management Private legal sector Charitable sector Charitable sector

6 FUNDRAISING TECHNIQUES REPORTING AND TRANSPARENCY THE STORY PROMOTION AVIS: TREND THE FUTURE OF AVIS FEATURES AND DEFINITION DEVELOPMENT FINANCIAL SOURCES STAKEHOLDERS STAKEHOLDERS CHARITABLE ORGANIZATIONS VOLUNTEERS ACT EMPLOYEESMEMBERS Community Union Media Others charitable organizations Suppliers Local organizations Businesses

7 FINANCIAL SOURCES FUNDRAISING TECHNIQUES REPORTING AND TRANSPARENCY THE STORY PROMOTION AVIS: TREND THE FUTURE OF AVIS FEATURES AND DEFINITION DEVELOPMENT STAKEHOLDERS PUBLIC STATE (commons, regions and provinces) EUROPEAN UNION and ISTITUTION PRIVATE DONORS MEMBERS and PRIVATE FINANCIAL SOURCES

8 REPORTING AND TRANSPARENCY FINANCIAL SOURCES THE STORY PROMOTION AVIS: TREND THE FUTURE OF AVIS STAKEHOLDERS FUNDRAISING TECHNIQUES Direct marketing Direct mailing Social telemarketing SMS campaign On-line fundraising marketing Websites Blogs Social networks DEVELOPMENT FEATURES AND DEFINITION FUNDRAISING TECHNIQUES

9 FINANCIAL SOURCES STAKEHOLDERS THE STORY PROMOTION AVIS: TREND FEATURES AND DEFINITION DEVELOPMENT FUNDRAISING TECNHNIQUES THE FUTURE OF AVIS REPORTING AND TRANSPARENCY REPORTING AND TRANSPARENCY REPORTING COSTS INCOMES AND REVENUES 1) Costs from specific activities 1 ) Incomes from specific activities 2) Fundraising costs2) Fundraising incomes 3) Costs from accessory activities 3) Incomes from accessory activities 4) Legal and financial costs4) Legal and financial incomes 5) Additional costs5) Additional incomes 6) Others NEGATIVE REPORTING POSITIVE REPORTING MISSION REPORT INTERVENTION AREAS: sectors, activities and projects AREAS ANALYSIS : intervention areas BENEFITS ANALISYS: about each single area MISSION REPORT: targets, results

10 FINANCIAL SOURCES STAKEHOLDERS THE STORY PROMOTION AVIS: TREND FEATURES AND DEFINITION DEVELOPMENT FUNDRAISING TECNHNIQUES THE FUTURE OF AVIS REPORTING AND TRANSPARENCY REPORTING AND TRANSPARENCY RENDICONTO GESTIONALE COSTI RICAVI E PROVENTI 1) Oneri da attività tipiche 1 ) Proventi da attività tipiche 2) Oneri da raccolta fondi2) Proventi da raccolta fondi 3) Oneri da attività accessorie 3) Proventi da attività accessorie 4) Oneri finanziari e patrimoniali 4) Proventi finanziari e patrimoniali 5) Oneri straordinari5) Proventi straordinari 6) Altri oneri RISULTATO NEGATIVO RISULTATO POSITIVO BILANCIO DI MISSIONE AREE INTERVENTO: indicazione di settori, progetto e attività ANALISI ATTRIBUITE : aree di intervento ANALISI DEI BENEFICI: per ogni area di intervento RELAZIONE DI MISSIONE: obiettivi, risultati

11 FINANCIAL SOURCES REPORTING AND TRANSPARENCY STAKEHOLDERS THE STORY PROMOTION FACEBOOK TWITTER FEATURES AND DEFINITION DEVELOPMENT FUNDRAISING TECHNIQUES THE FUTURE OF AVIS TREND AVIS: Avis was born in Milan thanks to doctor Formenton, embittered by patients deaths since they could not afford the cost of a blood transfusion. He made an appeal and 17 persons responded to it 1930 The first groups of blood donors were created. The legal status is approved 1960 Record: 904 bottles in a day are collected in Milan are the blood donors in Italy in 1146 municipial sections 1990 The Pope receives Avis donors from all over Italy 2000 The Parliament declares 2011 charity year members 3227 municipal sections 2 million donations a year

12 FINANCIAL SOURCES FUNDRAISING TECHNIQUES STAKEHOLDERS THE STORY PROMOTION FEATURES AND DEFINITION DEVELOPMENT REPORTING AND TRANSPARENCY THE FUTURE OF AVIS AVIS: TREND REGION DONORS AVIS PERCENTAGE PENETRATION Basilicata ,84 % Umbria ,44 % Emilia Romagna ,43 % Trentino Alto Adige ,30 % Marche ,30 % Valle d’Aosta3.9444,92 % Piemonte ,23 % Lombardia ,08 % Molise8.1004,07 % Veneto ,03 % Toscana ,31 % Calabria ,68 % Sardegna ,64 % Sicilia ,19 % Abruzzo ,14 % Puglia ,11 % Liguria ,08 % Lazio ,78 % Campagna ,54 % Friuli Venezia Giulia9.1731,21 % Percentage of penetration into the territory (2011)

13 FINANCIAL SOURCES FUNDRAISING TECHNIQUES STAKEHOLDERS THE STORY PROMOTION FEATURES AND DEFINITION DEVELOPMENT REPORTING AND TRANSPARENCY THE FUTURE OF AVIS AVIS: TREND Ricavi 2010Ricavi 2011 Voci di ricavoDonazioni totali% entrateDonazioni totali% entrateVariazione anni Trafusioni€ %€ %-4% Proventi Avis€ %€ %-35% Partite di giro€ %€ %52% Fonti pubbliche€ 0.475%€ 0.707%49% Fonti private€ %€ %-13% Rimborso spese€ 0.030%€ 0.040%33% ENTRATE VARIE€ 0.444%€ 0.535%20% Costi 2010Costi 2011 Voci di costoDonazioni totali% costiDonazioni totali% costiVariazione anni Quote associat.€ 0.395%€ 0.263%-25% Partite di giro€ %€ %-35% Partite di giro€ %€ %52% Spese personali€ %€ %-20% Spese donazione€ 0.071%€ 0.061%-17% Spese sanitarie€ 0.586%€ 0.646%5% Spese fidelizzazioni € 0.444%€ 0.535%20% Spese generali€ %€ % -5%

14 FINANCIAL SOURCES FUNDRAISING TECHNIQUES STAKEHOLDERS THE STORY REPORTING AND TRANSPARENCY AVIS: FEATURES AND DEFINITION DEVELOPMENT THE FUTURE OF AVIS NEW TRENDS PROMOTION POSTERS FLYERS EVENTS WEBWEB SOLIDARITY SMS

15 FINANCIAL SOURCES FUNDRAISING TECHNIQUES STAKEHOLDERS THE STORY REPORTING AND TRANSPARENCY AVIS: FEATURES AND DEFINITION DEVELOPMENT NEW TRENDS PROMOTION THE FUTURE OF AVIS Future engagements New citizens School Commu nication Youth Health paths Respect Equality Altruism Solidality Democrac y Right healt protection VALUES

16 CONCLUSIONS What we are experiencing now is Justify actions is a fundamental thing to do in order to aquire users confidence Fundraising techniques have evolved over the years, adapting themselves to the new information and communication scenario Avis has been able to use the right communications techniques and it has become one of the largest and best known non profit institution in the world To raise awareness among donors, non profits have a new platform to spread their message: to give a new value to the social sector

17 Thank you for Your attention


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