Presentazione sul tema: "L’energia del futuro per l’economia del presente:"— Transcript della presentazione:
1 L’energia del futuro per l’economia del presente: Opportunità per le imprese nella “Green Economy”11 Settembre 2010Sala Conferenze, MARTRoveretoRobert WeissbourdRW Ventures, LLC
2 Agenda I. Definire la Green Economy II. Opportunità Dirette III. Strategie Economiche RegionaliIV. Opportunità Indirette - Cambiamento SistemicoV. Strategie per la Sostenibilità
3 L’Economia del Futuro Sarà Verde 2030Source: Bloomberg New Energy FinanceInvestimenti globali attesi in energia pulitaBillions of U.S. Dollars6005004003002001002005201020152020Millions of U.S. DollarsInvestimenti in efficienza energetica degli edifici1,2001,000800600400200Source: Cleantech Group, LLC- Analysis by International Energy Agency showed that over the past three years, annual investments in low-carbon energy technologiesaveraged approximately USD 165 billion. Implementing a scenario with strong support for a low carbon future would require investments to reach approximately USD 750 billion per year by 2030 and rise to over USD 1.6 trillion per year from 2030 to The level of investment doubles in the latter period as a result of increased demand for cars and other consumer products, which rises alongside incomes in emerging and developing countries.--http://www.iea.org/textbase/npsum/etp2010sum.pdfL’economia americana del futuro sarà… a basse emissioni di CO2.-- Larry Summers, Chief Economic Adviser del Presidente3
4 Che cos’è di preciso la Green Economy? Primo, fattori causali … Harmful effects of carbon in atmosphere on climate (greenhouse effect) and increasing fossil fuel prices are causing people to look for ways to reduce carbon emissions. The demand for low carbon technologies is creating a market for alternative energy sources and technologies that reduce consumption of (fossil-based/dirty) energy.Although desire for low carbon is driving demand, that’s not the goal of green economic development.Larry Summers quote:"The rebuilt American economy must be more export-oriented and less consumption-oriented, more environmentally oriented and less fossil-energy-oriented, more bio- and software-engineering-oriented and less financial-engineering-oriented, more middle-class-oriented and less oriented to income growth that disproportionately favors a very small share of the population."Riscaldamento globale e inquinamentoPrezzi elevati dei combustibili fossiliDomanda di prodotti ecosostenibiliDomanda di generazione di energia pulitaDomanda di prodotti che riducono i consumi energeticiDomanda di prodotti che riducono l’inquinamentoLa domanda di tecnologie a basse emissioni di CO2 sta trainandola crescita del settore Green Tech.
5 Aumentare la produzione di energia pulita Fonti di energia pulitaWave EnergyBiomass PowerTop: wave, biomassBottom: Wind, geothermal, solar, fuel cells, hydroWindGeothermalSolarFuel CellsHydroLa crescita dell’energia pulita coinvolge i settori della produzione,stoccaggio e costruzione di infrastrutture.
6 Ridurre il consumo energetico Prodotti che risparmiano energiaProcessi che risparmiano energiaSistemi che risparmiano energiaLe opportunità di risparmio energetico coinvolgonotutti i settori, economici e non
7 Un paragone con le tecnologie dell’informazione ProduttoriUtenti- iMac manufacturing plant- office with computerCome per l’IT, Green Tech cambierà il modo in cui ogni azienda opera
8 I molti segmenti della Green Economy FunctionCategorySegmentIncrease Clean Energy GenerationEnergy sourceWindSolarGeothermalBiopowerHydroWaveAlt. FuelsEnergy storageFuel CellsAdvanced BatteriesHybrid SystemsEnergy infrastructureTransmissionManagementSmart GridsReduce consumption of energy and natural resourcesProductsAppliancesLightingBuilding MaterialsWater ConservationAudits & RetrofitsSust. Design & ConstructionAlt. VehiclesProcessesLife cycle designPackagingSmart ProductionRecyclingSustainable ForestrySustainable AquacultureSustainable Food ProcessingSystemsLogisticsTransit SystemsLocal Food SystemsReduce pollutionNon-toxic and renewable materialsNon-toxic cleaning productsEcosystem RegenerationIndustrial EcologyLand ConservationServicesWaste and Wastewater ManagementAir and Water PurificationEmissions controlOrganic FarmingSupportResearch & DevelopmentAdvocacy & PolicyEducationGreen ConsultingGreen FinanceGreen Real EstateFair to say that econ development efforts focus on first 8 segments?Segments making green products:Clean Energy Generation, Energy Storage, Energy Infrastructure, Energy Efficiency, Transportation and Logistics, Green Construction, Materials and Nano-Technology, Manufacturing and IndustrialSegments making products greenly:AgricultureNot sure where pollution mitigation and conservation fitsSupport services provide green services not productsI segmenti della green economy sono variegati e non ben definiti
10 Agenda I. Definire la Green Economy II. Opportunità Dirette III. Strategie Economiche RegionaliIV. Opportunità Indirette - Cambiamento SistemicoV. Strategie per la Sostenibilità
11 Comprendere i distretti di produzione Il “cluster” dell’efficienza energetica degli edifici del Puget Sound
12 Identificare le opportunità nella Green Economy Comprendere i mercati emergenti e le loro filiere:l’esempio dell’energia eolicaLogisticaMaterialiComponentiProduttoriUtilizzo finaleAlso talk about the wide variety of materials, components and human capital that can open doors for a companies; opportunities across large spectrumExamples (many more in folder of notes):Materials:SteelAluminumRubberWoodFiberglassSilicaLimestoneBoratesRecycled glassSoda ashComponents:Bond wireDiodeNacelle Case, FrameBrakesBall BearingsMotorsGear boxEncapsulantInverterPumpHuman Capital: redeployment of skilled workers;former Maytag production workers attract windmill blade co.Le aziende possono adattare capacità esistenti ai mercati emergenti
13 Esempio: Inserirsi nella filiera “verde” Automotive industry supplier won a 5-year, $7 million contract to produce gearbox housings for Clipper WindpowerOpened 42,000 square-foot facility, purchased new equipmentAnticipated hiring 20 new workers to keep up with demandCompany based in Commerce Township, MI; new facility in nearby Wixom, MISpent $7.5 million on new milling and turning machines, $2.5 million on pair of 30-ton cranes. New facility and equipment will enable company to machine parts more quickly.Gearbox housingsNew 42,000 sq foot facilityUn fornitore automobilistico ha creato una linea di campane del cambio per produttori di energia eolica.
14 Esempio: Scoprire un mercato emergente Oregon Iron Works (OIW)Welding and fabrication shop since 1945Entered industries including defense, nuclear, streetcars and ocean wave energy systemSubsidiary company United Streetcar recently became the only streetcar producer in the U.S.Poised to meet growing demand for streetcars across county, allowing them to hire many more workers.OIW began as a traditional welding and fabrication shop in 1945, with a focus on the hydroelectric, bridge and civil construction industries. Since then they have entered numerous industries, from defense to nuclear to more recently streetcars and ocean wave energy systems.OIW has proven itself able to adapt its technologies to new products.The company has successfully diversified and expanded into new markets, going from 12 employees and $850,000 in sales in 1975 to 400 employees and $120 million in sales in 2009.Subsidiary company United Streetcar recently became only streetcar manufacturer in U.S – how they did it:Recognized the voidWhen OIW VP Chandra Brown heard that Portland imported streetcars for its system from the Czech Republic (a company called Skoda) because there were no domestic suppliers, she realized her company could fill the void.Solicited help from the governmentReached out to city and county officials who in turn helped them contact their congressional delegation to request a $4 million appropriation to build a prototype streetcar, which they were granted.Obtained an exclusive license to manufacture and sell the Skoda streetcars in the U.S., rather than designing their own car from scratch.Saved time and money, especially because OIW is primarily a manufacturer and not a designerAdapted existing technologies to build the streetcar.The prototype car successfully passed all tests and is ready for market.United Streetcar is now poised to meet the demand for streetcars across the country.Several cities across the United States are developing streetcar systemswhich, as a form of public transit, promote location efficiency and reduce carbon emissions from carsUnited Streetcar has a contract to build six more cars for Portland, OR and seven cars for Tuscon, AZ.OIW hired 20 additional workers for streetcar production, and with the capacity to make streetcars annually, they may be able to hire up to 300 new employees as more orders come in.Additionally, the streetcars are made up of parts from 100+ vendors who may see an uptick in business and employment due to the streetcar marketOIW has a knack for identifying a niche, figuring out how to build it, and then spreading the story. They have also been very successful partnering with the government.Una ditta metalmeccanica ha creato nuove linee di prodotti nei settoridei tram e dell’energia dal moto ondoso.
15 Esempio: Ridurre l’inquinamento trasformando i rifiuti in profitto Wood scrapsBiomass PowerFirst example – waste to energyWood scraps fuel for biomass power plantsSecond exampe – by-product synergy, waste to profitCompany A’s waste (in this case non-recyclable plastic) Company B’s product (in this case plastic curb stop)Photos based on example of Curb Appeal and Baxter Healthcare, among other companies in Chicago Waste to Profit NetworkCurb Appeal Story:SUMMARY Curb Appeal Materials uses unrecyclable plastics from Baxter Healthcare, computer casings from the City of Chicago Household Hazardous Waste and Computer Recycling Facility and paint buckets from Sherwin Williams in the construction of curb stops. The curb stops are in turn installed at Network member facilities using Cook Composites and Polymers , the City of Chicago Department of Fleet Management and the Chicago Center for Green Technology. ORGANIZATIONS INVOLVED Curb Appeal Materials Baxter Healthcare Sherwin Williams Cook Composites and Polymers Department of Fleet Management Chicago Center for Green Technology WASTE INVOLVED Unrecyclable plastic (mixed, contaminated plastic) In general, it is not economically viable to separate and recycle mixed and contaminated plastics in the United States. Network member, Curb Appeal Materials, developed a technology to recycle mixed and contaminated plastics into an extrudable building material suitable for numerous applications. With this innovative technology developed and market ready, Curb Appeal was seeking new sourcing and market opportunities for its application. THE WASTE TO PROFIT CONNECTION Chicago Waste to Profit Team Members identified sources of mixed and contaminated plastics at Baxter Healthcare and Sherwin Williams and combined them with recycled computer casings collected from Chicago citizens at the City of Chicago’s Household Hazardous Chemical and Computer Recycling Facility. The City of Chicago and Cook Composites and Polymers purchased curb stops made from the extruded materials and Sherwin Williams requested a sound wall to enclose prohibitively loud equipment on the factory floor. This effectively closed an industrial loop by productively reusing waste generated by these facilities at those same facilities. ACHIEVEMENTS15 Tons of plastic waste diverted from landfill to date; likely 50+ additional tons will be diverted from spin-off projectsNew standards established for City Department procurementCO2 diverted by use of low energy recycling into new material as opposed to landfillPotential for jobs to be created as business growsClosed loop life cycle for previously non-recyclable plasticsWasteNew ProductUsi alternativi dei rifiuti creano opportunità per nuove vendite e prodotti.
17 Agenda I. Definire la Green Economy II. Opportunità Dirette III. Strategie Economiche RegionaliIV. Opportunità Indirette – Cambiamento SistemicoV. Strategie per la Sostenibilità
18 $ Sviluppo di strategie economiche regionali Identificare le opportunità emergentiSettoriAnalizzare le risorse localiStep 1: Identify emerging green market opportunitiesHigh level: look at growth sectors in region and nation (image 1)Understand supply chains and cluster activities for growth sectors (image 2)Examine market enabling environment, i.e. barriers and incentives:shifting consumer and B2B demandtransaction costsgovernment requirements or subsidiesStep 2: Analyze the region’s assets in relation to green sectorsExisting firms in green supply chains/clusters (image 5)Existing firms that could easily transitionHuman capital – necessary skills in labor pool? (image 4)Infrastructure (image 3)Public and civic institutional environmentStep 3: Determine asset and market development needsFinancing (image 6)Employee training (image 7)Supply chain developmentfirm recruitment or start upCooperative networksR&D and technical developmentBarriers to market emergence (image 8)Step 4: Develop and deliver products and services to address needsClean tech venture capital funds (image 9)Green cluster based training institutesClean tech incubators – commercialization supportNetworks of stakeholders – firms, researchers, financial institutions, utilities, industry associations, etc. (image 10)Shared R&D, market analysis, on-going information, etc.$Individuare i bisogni di sviluppoSviluppare prodottie serviziApplicare strategie di sviluppo comprovate alle opportunità della Green Economy
19 Esempio: Supportare il passaggio all’eolico Great Lakes Wind Network (GLWN)Opportunità Emergenti:Crescita del settore eolicoSupporto per l’industria eolica da parte del governoRisorse Regionali:Forte base industriale (produzione di componenti)Presenza di centri di R&DReti di industrie (WIRE-Net)Bisogni:Aumentare i punti di contatto tra industrie e produttori di energia eolicaConoscenza dei bisogni del settore dell’eolico da parte delle industrie localiProdotti e Servizi:Mappa interattiva della filieraWorkshop sulla filieraValutazioni on-siteWIRE-Net recognized opportunity for wind industry based on regional characteristics (first image: the wind of opportunity blows)Formed non-profit supply chain advisory group and network of manufacturersOffers services to help component manufacturers enter wind market and connect with OEMs.Characteristics that make the region strong for wind:Strong component manufacturing baseHome to R&D centersExisting network of manufacturers (WIRE-Net)Growing wind energy sectorSupport for industry from governmentOhio’s Department of Development started a program to assist manufacturers in expanding their facilities and developing workforces to meet wind production demandsThere is strong interest in offshore wind development in Lake Erie – Cuyahoga Regional Energy Development Task Force is working to obtain permits and launch pilot projectOhio passed a renewable portfolio standard in 2008, requiring that 25% of electricity be from advanced sources by 2025, half of which must be renewable sourcesList of services:An interactive GIS map on their website that shows the location of all OEMs and component manufacturers that are part of the networkSupply chain workshops throughout the region that offer potential suppliers the opportunity to discover opportunities and learn what to do to qualify with potential customersProviding personal introductions and referrals between turbine producers and parts manufacturersOn-site evaluation of components and market opportunities in the wind sector resulting in a WIND Capabilities ProfileWorking with companies making component parts to meet the high standards required by turbine manufacturersSuccesses and challenges:SuccessesAs of the writing of Emerald Cities, GLWN had identified 80 companies supplying parts to wind turbines and visited 180 that are interested in becoming suppliersDirector Ed Weston estimates that 1/3 of the companies he has met with are taking the next steps to find a role in the wind supply chainChallengesThe transition to the green economy is a slow process(A manufacturer interested in producing gearbox parts said his company was on an 18 month waiting list for machine tools from Germany; once he gets them it will take another 12 – 18 months to qualify to work with the turbine manufacturer)Companies face a shortage of skilled labor and applicants willing to participate in the on-the-job training/schooling needed for the positions(The problem persists even when the companies pay tuition, transportation, and provide time off for schoolPossible reasons for this include the fear that manufacturing jobs aren’t secure and the greater prestige of white collar jobs.)Images:Sviluppo di strategie regionali a partire dalla base industriale esistente
20 Esempio: Riconvertire un settore Green Building Products Initiative (GBPI) in PittsburghBuilding Supply IndustryGreen Building Product Initiative (GBPI)Pittsburgh’s Green Building Alliance wanted existing building supply industry to take advantage of the green building trend.Created Green Building Product Initiative.Offers services to help building product manufacturers and service providers increase their presence in the green building market.Services offered include:Identifying green market opportunities related to specific product lines, connecting companies to potential customers and projects of interestHolding green training events and information exchangesProviding one-on-one assistance with green building issues, including certification, labeling, and marketing questions.Evaluating current products to determine their green strengths and weaknesses, looking for ways to retool process and recycle/reuse wasted parts.Granting money for innovative product development and helping companies find additional funding sources.Listing companies in the online PA Green Building Product Directory, making it easy for architects and designers to find them.Teaching companies how to implement green manufacturing methods and operate more sustainably.Advocating on behalf of the green building industry.Forming the Pennsylvania Green Growth Partnership, a research network made up of area universities that supports technological innovation and commercialization of new green products and methods.Prodotti e Servizi:Identificazione di possibili linee di prodottiEventi e scambi di informazioni sul Green trainingSovvenzioni per product development innovativoElenco online di prodotti per il Green BuildingAssistenza per certificazioni, etichettatura, marketing, ecc.Favorire il processo di riconversione per soddisfare gli standard di sostenibilità
21 Esempio: Stimolare la domanda di mercato Retrofits make economic sense, but the market is lagging due to high transaction costsEnergy Score is a web-based tool for homeowners and the real estate market that provides:Energy ratings for homesCustomized recommendations for retrofit improvementConnections to retrofit professionalsAdvantages: Low transaction cost + enables market to value energy efficiencyEnergy Score genera domanda e riduce i costi di transazione per la ristrutturazione degli edifici.
23 Agenda I. Definire la Green Economy II. Opportunità Dirette III. Strategie Economiche RegionaliIV. Opportunità Indirette – Cambiamento SistemicoV. Strategie per la Sostenibilità
24 Sistemi di Produzione Locale Cibo coltivato/prodotto localmenteIrv and Shelly’s Fresh PicksChicago’s Downtown FarmstandFiliera di produzione localeGreat Lakes Wind NetworkGreen Building Products InitiativeChicago’s downtown farmstand – run by Department of Cultural Affairs; storefront that sells produce from local farms as well as other food items from Chicago companies (locally made preserves, chocolate, honey, ice cream, granola, even Lou Malnati’s Pizza and Eli’s Cheesecake)GLWN and GBPI are the regional organizations already discussed – a big part of their goal is promoting local suppliers of component parts or building materialsLa domanda per prodotti locali genera opportunità per le aziende locali
25 Efficienza SpazialeTransit Oriented Development e infrastruttura per i trasportiMigliorare l’infrastruttura per i trasportiIncentivare quartieri compatti, a misura di pedoni e con un mix di usi abitativi e commercialiIncentivare l’uso di biciclette tramite rastrelliere e piste ciclabiliTOD produce nuova attività economicae nel contempo riduce costi ed emissioni di CO2.
27 Agenda I. Definire la Green Economy II. Opportunità Dirette III. Strategie Economiche RegionaliIV. Opportunità Indirette – Cambiamento SistemicoV. Strategie per la Sostenibilità
28 Sostenibilità: Un bene per tutte le aziende Cost SavingsResilienceBrandingCut CostsEnergy savings from efficiency measuresSavings from reuse and reduction of materialsRegulatory RequirementsAvoid finesCompany ImageCustomers increasingly expect sustainabilityDistinguish company from competitionResilienceLess subject to fluctuations in energy pricesThe point about distinguishing company from competition may be especially relevant for components suppliers because the companies they are supplying to likely have an especially high desire to have the greenest product they can not just once it’s in use (creating renewable energy, for example) but through the whole supply chain. For example, a wind turbine producer whose primary motivation for going into the wind business is to reduce carbon emissions is unlikely to want parts that were produced with a lot of emissionsImages:Liability AvoidanceOperare in modo ecosostenibile fa bene ai profitti.
29 Una via verso la sostenibilità Explore RenewableEnergy UseReduceEnergy UseReduceWasteExplore Renewable Energy UseSolar (p)Wind (p)Hydro (p)GeothermalBiopower (p)BiofuelsEtc.Reduce Energy UseEnergy audit and retrofit (p)Use energy efficient technologies, i.e. CFLs (p)Unplug electronics and turn off lights (p)Improve building insulation (p)Switch to fuel efficient vehiclesProgrammable thermostatsReduce WasteRecycle and reuse materials (p)Eliminate disposables (cups, plates, cutlery) (p)Print less, rely more on computersReduce packagingBy-product synergy (p)Take-back programsThink Outside the BuildingIncentivize alternative transportation to/from work (p)Work with supply chain (p)Think Outside the BuildingAzioni specifiche vanno determinatein base alle caratteristiche di ogni azienda
30 Esempio di successo sostenibile South Coast Mold, Inc.Officina meccanica di 35 anni con 8 dipendenti a Irvine, CAIn un anno:Ridotto consumo energia del 20%Risparmiato più di $1,600 in spesa energeticaRegistrato gli introiti più alti della sua storiaSouth Coast Mold, Inc.35 year old tool and die shop with 8 employees in Irvine, CAIn one year: reduced energy by 20%, saved over $1,600 in energy costs and recorded highest revenues in company historyMotivated by high energy costs and erratic supplyRelied on government program, Energy Star, for advice and product labelsFour targeted improvement areas:LightingOfficeHVACCNC MachinesMore info in folderL’ecosostenibilità genera risparmio e migliora il brand.