Presentazione sul tema: "EOUC ACADEMY. Each of Us Counts becomes an Academy for a personal journey on Mindfulness and Behavioral Modifications. It aims to sharpen extended board."— Transcript della presentazione:
Each of Us Counts becomes an Academy for a personal journey on Mindfulness and Behavioral Modifications. It aims to sharpen extended board members’ capacity to leverage authenticity and self branding for nonstop success. This person-centered approach in understanding personality and human relationship naturally ties in with Rogers-based recent completed cycle. Each event challenges all delegates to re-examine their executive role thanks to uncompromising inputs that go straight to the heart. Three intensive events over a 24-month period Each event an insight-powered experience: June Behavioral Lab June Technology Lab June Forensic Lab EOUC ACADEMY
TECHNOLOGY LAB June 2016 FORENSIC LAB June 2017 BEHAVIORAL LAB June 2015 Q QQ M M M SB EOUC ACADEMY
Each Event/Lab will deal with 3 Units. Each Unit enacts a macro lens on self leadership Everyday Behavior Unit Every single second of professional life counts. Focus on content and style of daily human interactions Measurable Results Unit The contribution to the final result. Deliver and exceed on promises. Highlights inspirations on measurable projects, activities and tasks Leading and Self-Branding Unit Show passion, have fun and inspire positivity in others Highlights social media, corporate and personal influence Q M SB EOUC ACADEMY
The Behavioral Lab (June 2015) Themes Overview Behaviors that endanger well-being at work, clear accountability for own actions, transparent feedback, addressing conflicts and being self-critical How to maximize success. Leveraging diverse talents to exploit specific situations How to overcome and win in difficult circumstances. The winner’s mindset. Respect and care at the very center of Corporate identity. EOUC ACADEMY
June 11 th – Proposed Agenda The Behavioral Lab 9:00 Opening Emotional Video Alberto Grua on green screen as Dean of the Academy. Shows the scope of the challenging 3 years self-leadership path to success. 9:15 Welcome and key introduction Alberto Grua and Giacomo Mazzariello opening remarks to provide growth beyond success continuity. 9:30 Icebreaker - Been There Done That Plenary activity that briefly celebrates achievements in highly sharing lively format. Music Interlude 10:00 Interactive Lecturette Occupational Hazards Challenge dysfunctional behaviors, address conflicts directly and give constructive feedback. Supporting video: Network to illustrate the value of taking action. 11:00 Pair activity - Dim Mak To help identify a sequence of instant actions to obtain conflict resolution and sustained performance 11:30 Trio activity - Instant Karma Honesty and Courage: the ability of being self-critical admit own mistakes and acting accordingly. 12:00 Debriefing Links to Corporate overarching mindset and to Barcelona key learning on transparency and improvements coming from give-and-takes with colleagues 10:45 Break EOUC ACADEMY
June 11 th – Proposed Agenda The Behavioral Lab 12:15 Key Note: Winning the Challenge Lessons from the King’s Speech. Being result driven. How to overcome obstacles and show resilience. No gray areas, uncompromising communication. 1:00 Lunch 2:00 Subgroup Activity: Casting Fun and determination activity. Auditioning for roles in excerpts of notorious screenplays. Various roles are auditioned and final casting is finalized by matching diverse characteristics to fit different roles 3:00 Plenary: On stage performance Full cast appears in public for acclamation. Criteria are disclosed. Best dialogues are staged. Team display of a vast array of skills. Debriefing on how to maximize success through individual diverse contribution. 3:30 Break EUC ACADEMY 3:45 Interactive Lecturette Holy Commitment How to squeeze commitment out of yourself and others. Taking smart risks to achieve ambitious goals. Standing out in self branding: a video inspiration from Love and other Drugs 4:00 Ensemble Activity:Pashtunwali Subgroup activity inspied by the Pashtunwali (the Code of Life) Delegates translate in Grünenthal language a non written ethical code and lifestyle promoting values such as self-respect, independence, justice, tolerance.. Short presentations and final tally. 5:00 Emotional Finale World’s toughest job. Showing the endless impact of responsibility and commitment. Making ‘Each of us counts’ come to life.
The Technology Lab (June 2016) Themes Overview to be developed The advantages of a future oriented mindset and high-tech innovation embedded into everyday actions. Results areas. A Visual breakdown of deliverables and cooperation points within workflows and processes. Technology that creates emotions, facilitates engagement, enriches work environment. EOUC ACADEMY
The Forensic Lab (June 2017) Themes Overview to be developed Scientific procedures and insights to examine, dissect and understand social behavior. Factual analysis of conflicting circumstances. Assessment of responsibilities and deviation points. The earnest importance of Modeling. Leaders make the hard calls. EOUC ACADEMY
COMMUNICATION PLAN Ingaggio, coinvolgimento e network
Look&Feel Il concept Academy tiene il filo del percorso sui tre anni. I Lab sono individuati nelle diverse zone del campus, dove ogni attività in agenda ha il suo dipartimento. I logo diventa lo stemma dell’Academy, marchio distintivo di tutte le comunicazioni EOUC. L’uniformità dello stile grafico e linguistico, declinata sui diversi media, rafforza l’identità del percorso. EOUC ACADEMY
Communication strategy (pre evento) EOUC ACADEMY La strategia di comunicazione parte da un processo di ingaggio che anticipa l’evento preparando il pubblico al frame dell’Academy. Per tenere l’attenzione viva il rivelamento dei contenuti procede attraverso tre step consecutivi, costruiti per cedere informazioni con gradualità. Teaser – Aspettativa, curiosità, mood Ad un mese dall’evento - video trailer emozionale di 20 secondi che introduce il frame dell’Academy: una sequenza di ispirazioni visive sul mondo accademico ancorata a 5 parole chiave: innovazione, responsabilità, competenze, sfida, crescita. Lancio – Ingaggio, comprensione, contestualizzazione A 3 settimane dell’evento - video messaggio istituzionale: intervista ad Alberto Grua, member of the corporate executive board, che motiva il frame accademico, introduce gli scopi del nuovo percorso e crea il collegamento con il processo di trasformazione culturale. Presentazione – Stimoli cognitivi, agenda A 2 settimane dall’evento, save the date in animazione grafica, che ripercorre in modo visivo iconografico e attraverso parole chiave la trilogia del percorso: un tour nel campus della EOUC Academy con un focus sulle attività che avranno luogo nel Behavioral lab del’11 giugno.
Timeline Pre-event EOUC ACADEMY Evento 11 giugno maggio2015 Animazione grafica Save the date Contents Presentazione del percorso attraverso la metafora grafica del campus universitario; Zoom sul Behavioral lab ed esplorazione delle diverse attività visualizzate come dipartimenti. 18 maggio 2015 Video intervista Dr A.Grua Contents Ponte tra la chiusura di Carry on e l’apertura di Academy; Funzionamento e obiettivi del percorso; Teaser dei nuovi strumenti di cui disporranno (App); Link con la trasformazione culturale in atto. 11 maggio 2015 Video Trailer Academy Contents Video teaser sul concept Academy, introduzione al mood.
Communication strategy (evento e post-evento) EOUC ACADEMY La comunicazione che accompagna l’evento, dall’arredamento sobrio con stendardi e rollup, al video di apertura, vuole far entrare i partecipanti nel mood dell’Academy, riproponendo un contesto da prestigiosa Univerità Americana. Vera protagonista dall’evento l’applicazione dedicata all’Academy: per sviluppare il senso di community. L’applicazione verrà
Mobile App L’App è dedicato ai 120 partecipanti dell’Academy (scaricabile con password) e li accompagnerà per i 3 anni successivi. Questo strumento non solo sostituisce le newsletter, ma offre un avanzamento tecnologico, permettendo di Trasferire contenuti multimediali - foto, video, commenti, link, file, in tempo reale a tutto il clan coinvolto Creare una community che vive oltre l’incontro annuale Interagire - like e commenti, e condividere - post e upload di contenuti Avere un canale di sharing, vicino e quotidiano - accessibile da mobile La App sarà lanciata l’11 giugno, con una base di contenuti di partenza: profilo e foto dei partecipanti (facebook), materiale collateral, video. EOUC ACADEMY
Academy Flavor I tavoli vengono personalizzati ognuno con lo stemma di una confraternita. Il look&feel dell’Academy viene esploso l’11 giugno in un setting della plenaria che richiama l’ingresso di una prestigiosa università con stendardi autoreggenti in stoffa portano il logo dell’EOUC Academy e rivestono le pareti della plenaria. EOUC ACADEMY Al termine di ogni laboratorio nel corso dei 3 anni viene dato a ciascun partecipante un tassello che andrà a comporre il kit dell’Academy. Ogni item porta i principali tips del laboratiorio per un quotidiano richiamo alla memoria. Behavioral lab: Technology lab: Forensic lab: Legacy
Trailer: video teaser sul concept Academy Intervista: Video istituzionale di presentazione del percorso Save the date: animazione grafica degli step principali del percorso e dell’evento Pre evento: attivazione dell’attenzione, aspettativa, engagement Video&Set: Video di apertura e arredamento Kit : certificati da collezione con inscritti i contenuti del laboratorio App: condivisione dei contenuti Evento: sorpresa, affiliazione, emozione Video memories: reportage dell’evento App: piattaforma di condivisione, archivio, news, approfondimenti, etc trasversale su tutto il percorso, base per 3 anni Post evento: mantenimento dell’apprendimento, costruzione del team, scambio di contenuti Outline EOUC ACADEMY
Fee Plan PRE EVENT Creation of Logo and even illustration and graphics Communication: Creation of 3 progressive teasers to raise expectations and create a vibrant aura around the event: First - Grua interview (30 seconds); Second - motion graphic animation (30 seconds); Third - visual and agenda. (lo script del discorso di apertura del Dr Grua non è incluso) Social App development and graphic design, for 120 pax, for sharing file, videos and comments. The App start with pax photos and Behavioral lab materials. Ideation, storyboarding, production and postproduction of 3’-5’ Opening Emotional Video (Not including footage of Alberto Grua as chief of Academy) Set design and graphic development of totem for Plenaria Gadget for collecting, ideas and research 3 items (one for each event) (the price not included print and production) Omaggio € € € € EVENT 1 audio-video coordinator and sound engineer Backstage Footage -1 mobile camera operator Video shooting of event and activities - 1 digital camera operator + 1 mobile camera operator € € 800 € POST EVENT Editing and Postproduction € 2.500
Fee Plan PRE DELIVERY ACTIVITIES Design: Creation of customized lecturettes scripts and keynote contents for the First Lab (behavioral) scheduled for June 11 th, 2015 Design of Group and subgroup activities and materials Media production (HD slides and videos supporting presentations and activities) € 3,500 DELIVERY 1 keynote speaker 4 facilitators for 1 day 1 audio-video coordinator and sound engineer € 2,500 € 6,400 € 1,200 MATERIALS Production of customized educational materials Consumables during the activities Shipping € 50/participant Included TBD
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