CdL Lingue e Comunicazione L’Esame INGLESE 1 – 60 ore semestre1-2 La prova orale consiste in: 1- Presentazione di 1 articolo in lingua inglese tratto da: Economist, National Geographic, Time, Times, Guardian, Daily Telegraph, New York Times, Financial Times (anche le edizioni domenicali), ecc. Domande sul programma di teoria linguistica studiato nel I semestre, a partire dal testo che lo studente deve conoscere perfettamente (lessico, grammatica, sintassi, fonetica).

CdL Lingue e Comunicazione L’Esame INGLESE 1 – 60 ore semestre1-2 2- Analisi di 2 pubblicità tratte da riviste anglosassoni con testo scritto in inglese (non solo slogan) che non siano quelle trattate in classe o nei testi in programma (consegnare 2 copie alla commissione esame al momento della prova); Colloquio in lingua inglese sui temi affrontati nell'ambito delle lezioni sull’analisi del discoso e sul linguaggio pubblicitario. The final mark will take into consideration the results of both the practical and the theoretical part.

Libri di testo e materiale didattico Inglese 1999-2000 Libri di testo e materiale didattico INGLESE 1 Reference texts: Parte I: D. Crystal. The Cambridge Encyclopedia of the English Language, Cambridge University Press, 1995 e successive edizioni (PARTE III). L. Pinnavaia, Introduzione alla Linguistica Inglese, Roma: Carocci 2006 (Estratti); G. Nelson. English an Essential Grammar. London: Routledge 2011 (2nd edition) (Estratti); Parte II: Pennarola C. Nonsense in Advertising Editore LIGUORI EDITORE Anno 2009. G. N. Leech. A Linguistic Study of Advertising in Great Britain. London: Longman 1966 (Estratti). Teacher’s slides

The English Language (I semestre) Topics covered during the classes: 1- Modern English and word formation: lexical innovation, internal and external processes, lexical borrowings. Morphology; inflectional morphology, derivational morphology (Fodde’s slides; Pinnavaia ch. 3, pp- 47-54; Nelson ch. 5 pp. 123-130; Cambridge Encyclopedia ch. 14). 2- The stucture of the English sentence: word order. The sentence, types of sentence, sentence functions, sentence elements . (Fodde’s slides; Nelson: pp: 8-28; L. Pinnavaia: pp. 59-65; The Cambridge Encyclopedia: chapter 16). 3- Complex sentences; The clause: clause elements. Subordinate clause types; Adjunct or adverbial clauses; connectors, fronting, cleft sentences. (Fodde’s slides; Nelson 97-118; Pinnavaia 60-66, The Cambridge Encyclopedia, ch.16).

The English Language (I semestre) Topics covered during the classes: 4- The phrase. Phrase types. The noun phrase: determiners, pre-modifiers; function. The verb phrase: function, aspect, mood. The adjective phrase: function of adjective phrase; prepositional and adverbial phrases, their function (Fodde’s slides; Nelsonpp.75-96; Pinnavaia 60-62; The Cambridge Encyclopedia, ch. 16: 222-226). 5- The sounds of English: describing consonants and vowels; the IPA; the phonetic symbols, recognizing phonetic transcriptions. (Fodde’s slides; Pinnavaia 9-27; The Cambridge Encyclopedia, ch. 17).

The Discourse of Written Advertising (II semestre) Topics covered during the classes: The English language and advertising. How does advertising work? Layout of print advertising: definitions. (Fodde’s slides). The visual code. The role of visuals in advertising; types of visuals (people, products, objects). Frame, gaze, Z-reading; given/new; ideal/real; framing. (Fodde’s slides, Pennarola ch. 2). Jakobson’s functions and advertising. Factors and Functions. Examples. (Giordano’s slides)

The Discourse of Written Advertising (II semestre) Topics covered during the classes: Barthes’s semeiotics and the rhetoric of visual images. Connotation and denotation. Icons, symbols and indexes. (Pennarola, ch. 2) ARMS (Attention-seeking devices. Readability, Memorability, Selling power), Leech ch. 3. Appeals and types of advertising. Presupposition, anchorage, relay. Advertising appeals. Nonsense. Products, Media, Audiences and Aims (Leech 57-66).

The Discourse of Written Advertising (II semestre) Topics covered during the classes: Aims. Persuasive discourse: ethical, logical and emotional arguments (Fodde’s slides + video The art of rhetoric https://www.youtube.com/watch?v=FeCz5fy02JE). Language variety and registers (Leech 67-72). Style of discourse (Fodde’s slides +Leech chapter 8). Mode of discourse. Disjunctive and abbreviated grammar (Fodde’s slides + Leech Ch.9). Standard advertising language (Leech, Chapters 11-22. Pennarola: Chapter 3) Figures of speech-Rhetorical devices (Pennarola, ch.VI, Fodde’s slides)