© Crown copyright 2011, Department for Education These materials have been designed to be reproduced for internal circulation, research and teaching or training purposes. They can be reproduced for free provided that this material is acknowledged as Crown copyright, reproduced accurately and not used in a misleading context. Adaptation of these materials for other languages is permissible, providing the original source is acknowledged. LinkedUp project: The language of business NVQ Italian and Business Case Study: Lavazza - Investigating a business

© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. In this unit you will Language objectives explore new vocabulary relevant to the language of business produce a report on another coffee brand of your choice Business objectives investigate Lavazza, a successful international Italian business watch a video and discover the business strategies used by Lavazza

© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Le strategie Marketing di Lavazza Lavazza is one of the leading Italian coffee brands. It operates successfully around the world. It produces different types of coffee. It also produces coffee making machinery. The brand is conscientiously involved in apprenticeship schemes and organises in-house training for young people. images courtesy of Lavazza

© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Anna Motzo interviews Arianna Pozzan

© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Italia Londra Office Products Sectors Supermercati Watch the video again and jot down all the relevant words. Words can be in English or Italian Example: Predicting vocabulary Look up in the dictionary the words you have written in English and write down their meaning in Italian

© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Now watch the video again and say whether the following statements are true or false true false 1.Lavazza has been in England since Lavazza was founded in Italy in Lavazza arrived in Paris during the ’90s 4.At present Lavazza is present in more than 90 countries 5.Qualità Blu is one of Lavazza’s products 6.Businesses are one of Lavazza`s main clients 7.In the UK Lavazza`s staff number less than 30 8.Sponsorship is one of Lavazza`s promotional mix strategies         Watching a video and listening for specific information

© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Watch the video again and concentrate on expressions which relate to Business and Marketing Dipartimenti Catene di supermercati Settore Strategie marketing Sampling Example Recognising vocabulary related to business and marketing

© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Classify the words on your list using the table provided Distribution Distribuzione People Persone Sectors Settori Products Prodotti Promotion Promozione Catene di supermercati ClientelaVendingMacchinette Qualità oro Campagne pubblicitarie

© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Dipartimenti in Lavazza UK For each department match the area of competence 1.Settore “casa” 2.Settore “fuori casa” 3.Settore “vending” 4.Marketing 5.Training 6.Vendite A.Organizza la campagna pubblicitaria B.Distribuisce i prodotti nei supermercati e negozi C.Distribuisce prodotti in uffici D.Contatta clienti e rivenditori E.Distribuisce i prodotti nei ristoranti, hotels, bars F.Seleziona il personale Write then complete sentences: Il settore casa distribuisce i prodotti nei supermercati e negozi Practising writing full sentences

© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Now complete the following sentences using the expressions learnt 1. Al momento la Lavazza è presente con ___________ e _____________ di dstribuzione 2.I _____________più venduti nel settore casa sono la Qualità rossa e Qualità oro 3.Il regno unito si differenzia in tre grandi ______________: settore “casa”, settore “fuori casa” e settore “vending” 4.I grandi ___________ sono le catene di supermercati 5.Nella sede di Londra abbiamo 35 ____________ 6.La Lavazza è presente sul_______________ con grandi ________________ pubblicitarie 7.Siamo _____________ di grandi eventi, come la London Fashion Week 8.I soldi vengono investiti nell’____________ dell’azienda - campagne-sponsors-prodotti- immagine- clienti- impiegati- mercato- dipartimenti-catene- uffici Predicting vocabulary

© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Watch the video again and tick all the words from the list below which you hear in the video. They are in order of appearance. Bisogno  Al momento  Infatti  Ristorazione  Negozio  Operazione  Uso domestico  Compagnie di assicurazione  Sede  In tutto  Posti  Caffetterie  Reinvestiti  Using a video to develop your skills in identifying words

© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Now is your turn... Look again at slide 8 and use it as an example Investigate another coffee brand and write a short report using the vocabulary learnt Use the questions featured in the video as a framework for your research Writing a short text: report Image from

© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Well done! You have completed this unit!

© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Investigating a business Domande 1.Da quanto tempo opera nel Regno Unito? 2.Quali sono i prodotti più venduti? 3.Dove vendete i vostri prodotti? 4.Chi è la clientela principale? 5.Quanti impiegati avete? 6.Quanti settori avete? 7.Quali sono le vostre strategie marketing? Understanding a text