Prof. G. PassianteCorso di Economia dell’innovazione - A.A. 2012/13 Processi di gestione della conoscenza

Prof. G. PassianteCorso di Economia dell’innovazione - A.A. 2012/13 SECI: Knowledge Conversion Process Conversion between tacit/explicit knowledge Ba: Context-Knowledge Place Platform for knowledge conversion Space for self-transcendence Multi-context place Quality and Energy Knowledge Assets: Base of Knowledge Creation Input Output Moderate Grow and shift through the continuous knowledge conversion process Moderate how ba performs as a platform for SECI Nonaka, Toyama, Konno 1999 Elements of the knowledge creating process

Prof. G. PassianteCorso di Economia dell’innovazione - A.A. 2012/13 SocializationExternalization CombinationInternalization Sharing and creating tacit knowledge through direct experience Learning and acquiring new tacit knowledge in practice Systemizing and applying explicit knowledge and information Articulating tacit knowledge through dialogue and reflection Nonaka, Konno, Toyama, Reinmoeller The SECI Model of Knowledge Creation and Utilization

Prof. G. PassianteCorso di Economia dell’innovazione - A.A. 2012/13 The knowledge spiral Nonaka e Takeuchi, 1995, The knowledge creating company

Prof. G. PassianteCorso di Economia dell’innovazione - A.A. 2012/13 Source: I.Nonaka,I,.R.Toyama and N.Konno “SECI, Ba and Leadership ： a Unified Model of Dynamic Knowledge Creation” Long Range Planning 2000 Physical or Virtual Space (Action) Ba Individual Context Shared Context Individual Context Mental Space (Emotion, Cognition, Value) BA as a shared context in motion

Prof. G. PassianteCorso di Economia dell’innovazione - A.A. 2012/13 Knowledge assets Defined as “Firm-specific resources that are indispensable to create value for the firm” DIFFICULT to measure, Owing to the tacit nature Of knowledge They are dynamic and constantly evolving INPUT and OUTPUT, moderating factors of organizational knowledge process Source: Nonaka, Konno, and Toyama, 1998

Prof. G. PassianteCorso di Economia dell’innovazione - A.A. 2012/13 Experiential Knowledge AssetsConceptual Knowledge Assets Systemic Knowledge AssetsRoutine Knowledge Assets Shared tacit knowledge through common experiences Skills and know-how of individuals Care, love, trust, and security (emot.know) Energy, passion, and tension (energetic Know) Explicit knowledge articulated through images, symbols, and language Product concepts Design Brand equity Tacit knowledge routinized and embedded in actions and practices Know-how in daily operations Organizational routines Organizational culture Systematized and packaged explicit knowledge Documents, specifications, manuals Database Patents and licenses Source: Nonaka, Konno, and Toyama, 1998 FOUR CATEGORIES OF KNOWLEDGE ASSETs

Prof. G. PassianteCorso di Economia dell’innovazione - A.A. 2012/13 COME SI SVILUPPANO I PROCESSI DI CONOSCENZA PER L’INNOVAZIONE AZIENDALE ? Knowledge Assets Ba Moderate InOut SECI Develop and Redefine KA Build and Energize Ba Lead SECI Knowledge Vision Justify Define Synchronize Direct Source: Nonaka, Toyama, and Konno, 1999

Prof. G. PassianteCorso di Economia dell’innovazione - A.A. 2012/13 Generare fattori abilitanti la creazione ed acquisizione di conoscenza Processi cognitivi caotici Informazione/conoscenza sistematizzata Conoscenza posseduta dall’individuo Reti di relazioni tra individui Database e infrastrutture di rete Aspetti “soft” Aspetti “hard” David Skyrme, 2000, Developing a knowledge strategy: From management to leadership