© 2014 Widiba. All rights reserved.0 Milano, 9 Novembre 2015 Emilio Martano Direttore Comunicazione, Acquisizione e Social

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© 2015 Widiba. All rights reserved.22 Widiba: Co-creation, a new style of banking 4 su 10 Brand più odiati sono banche 50% Non vedono differenza tra le banche 73% Sarebbero più contenti riguardo un’offerta bancaria da Google o Amazon, più che dalla proprio banca Direttore di banca rifiuta di dare un mutuo a un cliente, lui brucia la filiale 71% Preferiscono il dentista più che la propria banca

© 2015 Widiba. All rights reserved.33 Widiba: Co-creation, a new style of banking REAL-TIME CHAT LOCATION SHARING RATING EXPERIENCES RATING PRODUCTS EASY ON-OFF VIDEOCALL PICTURE SHARING THOUGHTS SHARING VOCAL MESSAGES FINGER SWIPE BUYING BEHAVIORS START HERE

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© 2015 Widiba. All rights reserved.55 Widiba: Co-creation, a new style of banking Da “always addressable bank” … … a “always addressable customer” Focus sui prodotti Focus sulla customer experience ‘Monitor you Balance’ ‘Pagamenti & trading’ ‘Mobile & social’ ‘Banking not banks’ Banche online Italiane

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© 2015 Widiba. All rights reserved.77 Widiba: Co-creation, a new style of banking Competizione pubblica La gara è stata tenuta da Zoopa (piattaforma open) Selezione primo round 10 idee selezionate da più di 2000 crowd-sourced brand Short List Il brand vincitore è stato scelto tra le ultime 5 idee dalla community online, da un board di specialisti e dai partecipanti all’evento

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