«The Ethical Value of Quality»

Presentazione sul tema: "«The Ethical Value of Quality»"— Transcript della presentazione:

1 «The Ethical Value of Quality»
30th National Quality Campaign Promoted by GALGANO GROUP (2018 edition) «The Ethical Value of Quality»

2 The Video of Quality

3 The Quality Manifesto

4 November 1989, Alberto Galgano presents the First National Quality Campaign during a press conference

5 Advantages reserved to the participating companies

6 2018 Campaign in figures 98 participating companies
31 have been participating for more than 10 years 3 Ministry sponsorships: Presidency of the Council of Ministers, of Economic Development and Defense 5 open debates on “The ethical value of Quality” with 20 successful business testimonies contacts/views within the entire communication circuit (as of Feb. 12th, 2019) 1 complimentary book “I Mostri e la Palestra” 1 book “Il Movimento della Qualità in Italia” 93 news in the media (as of Feb. 8th, 2019)

7 Some symbols of the Campaign, personalized by the participating companies, shared in the web circuit

8 Some symbols of the Campaign, personalized by the participating companies, shared in the web circuit

9 Wide visibility circuit
Poster Campaign Press Campaign (advertisement and journalistic services) Web campaign, still on air for more than _________ Total contacts: more than =========

10 Poster Campaign Milan Linate Airport (November)
5 Galgano conventions (Milan and Bologna)

11 Press Campaign Italia Oggi (Nov. 6th) QN- Il Giorno (Nov. 8th)
QN- Il Resto del Carlino (Nov. 8th) QN- La Nazione (Nov. 8th) MF (Nov. 9th) Il Foglio (Nov. 9th) Corriere della Sera – Corriere Lavoro (Nov. 19th) MF (Nov. 27th)

12 Web Campaign Adc Group web site Publiteconline Business Community
Tecn’è Lab Ediforum editori: Today Pubblicità Italia Daily Media Facebook – Pagina Campagna Nazionale Qualità Daily Net Netforum Gruppo Maggioli website Mediaforum Linkedin Guida Monaci Editore: Twitter GuidaMonaci.it Hashtag: PagineMonaci.it #IlValoreEticodellaQualità L’AmbienteWorld #CampagnaNazionaleQualità Magazine Qualità MondoProfessionisti

13 Examples from the Web Campaign

14 The Events held at the end of 2018….
November 22nd in Milan: “The key role of People in Change Management processes”. Testimonies from Hermes Servizi Metropolitani and SPM spa, Enrico Bertolino and Alessandro Garofalo. November 23rd in Bologna: “Lean Production as a tool of cultural change, the Hera case study and other cases of Excellence”, with Hera Group. Testimonies from Credem Leasing and Goglio. November 30th in Milan: “Cross Cultural Competition, how to excel in operations around the world. Create a culture of transnational excellence” in collaboration with Odexa. Testimonies from Luxottica, Candy Hoover Group and Pirelli Tyre Spa. December 11th in Milan: “Excellence in order management through Lean Project Management, cases of excellence and innovative approaches” with the testimony of Danieli & C. Officine Meccaniche Spa, Fives Oto and iObeya.

15 ….. and at the beginning of 2019
February 5th 2019 in Milan “Quality 4.0 – The digital evolution of the value chain the industrial sector” in collaboration with Ansaldo Energia. Testimonies from CNH Industrial, Comau, Electrolux, A2A, i-Care.

16 Some pictures of these events

17 «Dicono di lei»: The media that reported the Campaign
Italia Oggi (Nov. 6th) MediaForum – Edifoum  (Nov) Qn- Il Giorno (Nov. 8th) Netforum – ed. Ediforum (Nov) Qn- Il Resto del Carlino (Nov. 8th) Risorse Umane – Maggioli (Nov) Qn- La Nazione (Nov. 8th) Soluzioni di Assemblaggio&Meccatronica – ed Publitec (Nov) MF (Nov. 9th) Il Foglio (Nov. 9th) Tecn’è – ed Open Factory (Nov) Corriere della Sera – Corriere Lavoro (Nov. 19th) Today Pubblicità Italia – ed Tvn Media Group (Nov) MF (Nov. 27th) Ufficio Tecnico – ed. Maggioli  (Nov) NC – ed. Adc Group (Oct.-Nov.) Applicazioni Laser – ed Publitec (Nov. – Dec.) Abruzzo Magazine (Nov) Promotion Magazine – ed Pop Up Media (Nov. – Dec.) Alimenta – Scienza e Diritto (Nov) Agenda del Giornalista (Jan. 2019) Comuni d’Italia – Maggioli (Nov) Affaritalitani.it (Jan. 2019) Costruire Stampi – ed Publitec (Nov) LiberoQuotidiano.it (Jan. 2019) Deformazione – ed Publitec (Nov) Il Tempo.it (Jan. 2019) Elemento Tubo – ed Publitec (Nov) Rivista Eco – Dea Edizioni (Mar. 2019) Finanza e Tributi Locali – ed. Maggioli (Nov) InMotion – ed Publitec (Nov) Harvard Business Review (Nov)

18 The History The “National Quality Campaign” is an important shared Communication Campaign, conceived and promoted by Galgano Group since 1989, the year in which the World Quality Day was launched. It is commissioned by the three major international Quality Associations: JUSE, Japanese Union of Scientists and Engineers, for Japan ASQ, American Society for Quality Control, American Society for Quality, for the USA EOQ, European Organization for Quality

19 The objectives and awards obtained
The World Quality Day is celebrated every second Thursday of November. Every year, the Campaign brings together an awareness-raising movement made up of hundreds of public and private companies that choose to endorse Quality’s strategic role for the competitiveness of our country. The aspects that make this Campaign unique in Italy are inherent in its “Whys”: It answers to a wide-ranging international appeal It fills a cultural and institutional void compared to other countries It is a source of aggregation, comparison and cultural enrichment as it brings together a group of corporate sensitivity around a value of social concern.

20 Contacts Via della Moscova, 10 - 20121 Milan (Italy)
Phone number: / Webiste: