© 2014 Widiba. All rights reserved.0 Milano, 9 Novembre 2015 Emilio Martano Direttore Comunicazione, Acquisizione e Social

Presentazione sul tema: "© 2014 Widiba. All rights reserved.0 Milano, 9 Novembre 2015 Emilio Martano Direttore Comunicazione, Acquisizione e Social"— Transcript della presentazione:

1 © 2014 Widiba. All rights reserved.0 Milano, 9 Novembre 2015 Emilio Martano Direttore Comunicazione, Acquisizione e Social Engagement @emilio_martano

2 © 2015 Widiba. All rights reserved.11 Widiba: Co-creation, a new style of banking

3 © 2015 Widiba. All rights reserved.22 Widiba: Co-creation, a new style of banking 4 su 10 Brand più odiati sono banche 50% Non vedono differenza tra le banche 73% Sarebbero più contenti riguardo un’offerta bancaria da Google o Amazon, più che dalla proprio banca Direttore di banca rifiuta di dare un mutuo a un cliente, lui brucia la filiale 71% Preferiscono il dentista più che la propria banca

4 © 2015 Widiba. All rights reserved.33 Widiba: Co-creation, a new style of banking REAL-TIME CHAT LOCATION SHARING RATING EXPERIENCES RATING PRODUCTS EASY ON-OFF VIDEOCALL PICTURE SHARING THOUGHTS SHARING VOCAL MESSAGES FINGER SWIPE BUYING BEHAVIORS START HERE

5 © 2015 Widiba. All rights reserved.44 Widiba: Co-creation, a new style of banking

6 © 2015 Widiba. All rights reserved.55 Widiba: Co-creation, a new style of banking Da “always addressable bank” … … a “always addressable customer” Focus sui prodotti Focus sulla customer experience ‘Monitor you Balance’ ‘Pagamenti & trading’ ‘Mobile & social’ ‘Banking not banks’ Banche online Italiane

7 © 2015 Widiba. All rights reserved.66 Widiba: Co-creation, a new style of banking REAL-TIME CHAT EASY ON-OFF VIDEOCALL VOCAL MESSAGES FINGER SWIPE RATING EXPERIENCES RATING PRODUCTS BUYING BEHAVIORS START HERE LOCATION SHARING PICTURE SHARING THOUGHTS SHARING

8 © 2015 Widiba. All rights reserved.77 Widiba: Co-creation, a new style of banking 1. 2. 3. Competizione pubblica La gara è stata tenuta da Zoopa (piattaforma open) Selezione primo round 10 idee selezionate da più di 2000 crowd-sourced brand Short List Il brand vincitore è stato scelto tra le ultime 5 idee dalla community online, da un board di specialisti e dai partecipanti all’evento

9 © 2015 Widiba. All rights reserved.88 Widiba: Co-creation, a new style of banking REAL-TIME CHAT EASY ON-OFF VIDEOCALL VOCAL MESSAGES FINGER SWIPE RATING EXPERIENCES RATING PRODUCTS BUYING BEHAVIORS START HERE LOCATION SHARING PICTURE SHARING THOUGHTS SHARING

10 © 2015 Widiba. All rights reserved.99 Widiba: Co-creation, a new style of banking 1. 2. 3.

11 © 2015 Widiba. All rights reserved.10 Widiba: Co-creation, a new style of banking 1. 2. 3.

12 © 2015 Widiba. All rights reserved.11 Widiba: Co-creation, a new style of banking REAL-TIME CHAT EASY ON-OFF VIDEOCALL VOCAL MESSAGES FINGER SWIPE RATING EXPERIENCES RATING PRODUCTS BUYING BEHAVIORS START HERE LOCATION SHARING PICTURE SHARING THOUGHTS SHARING

13 © 2015 Widiba. All rights reserved.12 Widiba: Co-creation, a new style of banking 4,2 Average Rating 140 k Feedback received 1. 2. 3.

14 © 2015 Widiba. All rights reserved.13 Widiba: Co-creation, a new style of banking REAL-TIME CHAT EASY ON-OFF VIDEOCALL VOCAL MESSAGES FINGER SWIPE RATING EXPERIENCES RATING PRODUCTS BUYING BEHAVIORS START HERE LOCATION SHARING PICTURE SHARING THOUGHTS SHARING

15 © 2015 Widiba. All rights reserved.14 Widiba: Co-creation, a new style of banking 1. 2. 3.

16 © 2015 Widiba. All rights reserved.15 Widiba: Co-creation, a new style of banking REAL-TIME CHAT EASY ON-OFF VIDEOCALL VOCAL MESSAGES FINGER SWIPE RATING EXPERIENCES RATING PRODUCTS BUYING BEHAVIORS START HERE LOCATION SHARING PICTURE SHARING THOUGHTS SHARING

17 © 2015 Widiba. All rights reserved.16 Widiba: Co-creation, a new style of banking 1. 2. 3.

18 © 2015 Widiba. All rights reserved.17 Widiba: Co-creation, a new style of banking ?