Tradedoubler Introduction March 2015

About Tradedoubler Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European performance marketing company, combining strategic international insight with detailed in- country expertise. It helps 2,000 advertisers achieve their business goals through its high quality network of over 180,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices. Tradedoubler is committed to close collaboration with all its customers, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are Accor, Disneyland Paris, Microsoft Store, HP, Expedia Group and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange. More information can be found on

A proposito di Tradedoubler Tradedoubler e’ un’azienda internazionale leader nel digital marketing basato su performance e nella tecnologia a supporto. Fondata nel 1999 in Svezia, Tradedoubler e’ stata un pioniere nell’affiliate marketing digitale e rimane l’azienda europea di maggior successo nel performance marketing, combinando una visione strategica internazionale con una competenza specifica nei diversi mercati Tradedoubler aiuta oltre clienti a raggiungere i loro obiettivi attraverso il proprio network di qualita’ composto da oltre editori e che e’ stato il primo ad offrire una soluzione integrata di e- ed m-commerce per aiutare i clienti ad estendere i loro programmi online agli utenti attivi su dispositivi mobili. Tradedoubler e’ impegnata in una stretta collaborazione con tutti i propri clienti, aiutandoli a generare fatturato ed avere successo sia su base locale che internazionale. Tra i clienti attivi vogliamo ricordare Microsoft, HP, Accor Hotel, CDON e Odigeo Group. Tradedoubler e’ quotata al Nasdaq OMX di Stoccolma. Maggiori informazioni sono disponibili su

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COMPANY Founded in 1999 Listed Employees 30+ countries Across the globe NETWORK Award winning 2 Performance Marketing & 1 Effective Mobile Award in ,000+ Publishers PERFORMANCE 4 billion clicks advertisers All major verticals Tradedoubler – an introduction Since Tradedoubler pioneered performance marketing in 1999, our network and technology have delivered smarter results for our clients €2.7 billion order value In 2014 we delivered:

PURPOSE We create results for our partners VISION We are the leader in delivering performance marketing results through traffic, technology and expertise MISSION We take performance marketing to a new level by creating smarter results for our clients This is delivered through the optimisation of multiple high quality traffic sources, the use of our proprietary integrated performance marketing technology and our deep, data-based insights into online consumer behaviour

Online consumer Publisher website Merchant website Desired action PaymentData platform Tradedoubler Tradedoubler drives online sales through its established network of publishers who promote advertiser products in return for commission

Performance marketing payment flow Revenue is a result of successfully managing advertiser marketing programmes within our publisher network Tradedoubler collects a payment from the advertiser & manages payment to the publisher Tradedoubler retains a commission and/or fee for managing the transaction Online consumer Publisher Advertiser Tradedoubler Pre-defined programme ‘commission’ + Network ‘override’ Pre-defined programme ‘commission’ Purchase (sales order value)

A high quality international network of over 180,000 online and mobile publishers Cash-back sites Share the merchant commission with the purchasing customer (post purchase) Voucher and promotion code sites Provide merchant offers and deals direct to consumers in the form of coupons and codes Reward and incentive sites Offer rewards for activities including purchase, service use, referrals and content submission, with rewards taking several forms Comparison & meta-search sites Compare products from multiple retailers to help consumers find the best deals. Meta- search sites (common in travel) aggregate search engines and databases into a single list Group buying sites Offer products and services at reduced prices based on supplying a minimum number of buyers & database Publishers working with databases and newsletters Paid search affiliates Publishers bid on keywords for specific products and receive a commission for sales from the resulting click-through. They rely on plugging gaps in merchants’ PPC activity to ensure commissions exceed search engine costs Social, content & editorial sites Social networking, forums, blogs, and review sites Our network includes a wide range of website categories

We partner over 2,000 brands in all major verticals We have worked with many of our clients for over 10 years Alternative 1

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