© 2009 Eyeblaster. All rights reserved Digital Campaigns Name| Job Title | October 2009 Simplify.

Presentazione sul tema: "© 2009 Eyeblaster. All rights reserved Digital Campaigns Name| Job Title | October 2009 Simplify."— Transcript della presentazione:

1 © 2009 Eyeblaster. All rights reserved Digital Campaigns Name| Job Title | October 2009 Simplify

2 © 2009 Eyeblaster. All rights reserved ? dedichi al tuo ad server quanto tempo

3 © 2009 Eyeblaster. All rights reserved Ad Serving Multiple Sources of Data Too much data, not enough time Getting Campaigns Live Too Much Excel Trafficking Fatigue Publisher Specs Campaign Performance Delivery Complex Analytics Agency Profitability Cross Channel Measurement No Time For Strategy Little Time for Optimisation Reporting Not User Friendly

4 © 2009 Eyeblaster. All rights reserved più meno più

5 © 2009 Eyeblaster. All rights reserved Il primo passo è ammettere… Tecnologia non flessibile Dysfunctional Campaign Process Analytic Complexities problema …che abbiamo un

6 © 2009 Eyeblaster. All rights reserved Le cose sono più dure di quello che dovrebbe essere.

7 © 2009 Eyeblaster. All rights reserved ?

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10 Speso Intervistato

11 © 2009 Eyeblaster. All rights reserved

12 Actionable Analytics Extracting meaning out of piles of data

13 © 2009 Eyeblaster. All rights reserved Difficoltà:

14 © 2009 Eyeblaster. All rights reserved Campaign Monitor la finestra sulla campagna Analizza il comportamento dall’inizio alla fine della campagna in tempo reale Ottimizza al volo Monitora il delivery, la performance, il set-up, e altro

15 © 2009 Eyeblaster. All rights reserved

16 1-Click PowerPoint Sintesi della campagna in ppt Contenuto personalizzabile Completi di tavole e grafici Semplicità di esposizione dei dati di branding

17 © 2009 Eyeblaster. All rights reserved

18 Report sull’effettivo comportamento Acquista o Converte Visita il sito web Vede lo standard ad

19 © 2009 Eyeblaster. All rights reserved Analisi del Path to Conversion Conversion Sources PublisherAdsPlacementAd SizesCreative Analysis Type Average Point in Path ROI over the entire path ROAS over the entire path Total Occurrences in Path Total Conversions (entire path) Click to Conversion Rate Use impact rates to establish benchmarks for publisher optimisation Identify areas of opportunity or trouble, along the path that might effect overall performance Use data towards future strategy in ad sequencing or delivery 100% 20% 50%

20 © 2009 Eyeblaster. All rights reserved Actionable Analytics One click reporting Report Generator Data Feeds Service Plug-in for Excel Custom Report Builder and Service Campaign Monitor

21 © 2009 Eyeblaster. All rights reserved Ad Serving razionalizzato Set-up e misurazione della campagna più veloce e intelligente

22 © 2009 Eyeblaster. All rights reserved

23 Process Guide Ricerca Universale Filtri Bookmarking Anteprima “ Cinque Clicks in Uno

24 © 2009 Eyeblaster. All rights reserved

25 Preview multiple ads at once Instantly QA ad Collaborate with others L’anteprima che ti dà la vista completa View ad info

26 © 2009 Eyeblaster. All rights reserved

27 Upload pairs of consistently named SWFs and GIFs Assegna la Clickthru URL a tutti gli Ads Centinaia di Banners, in un solo Step

28 © 2009 Eyeblaster. All rights reserved Difficoltà:

29 © 2009 Eyeblaster. All rights reserved Instantaneous creative update Modifica istantanea di Testo, Contenuto o Targeting Permette veloci ottimizzazioni e cambiamenti Tiene traccia di ogni modifica Si spende meno per le modifiche

30 © 2009 Eyeblaster. All rights reserved Difficoltà o Incubo:

31 © 2009 Eyeblaster. All rights reserved In un click gli screenshots dei giustificativi in PowerPoint! “Oh Wow!, si sta realizzando un sogno!!” - Liquid Advertising Screenshots Automatici

32 © 2009 Eyeblaster. All rights reserved Difficoltà:

33 © 2009 Eyeblaster. All rights reserved Ruota i tuoi rich e standard ads, come i messaggi per assicurare la migliore user experience Imposta l’ottimizzazione sulla metrica preferita Frequency cap per orario, placement, e fascia oraria Targeting e Sequencing Controlla la sequenza, la rotazione e la frequenza dei tuoi ads

34 © 2009 Eyeblaster. All rights reserved Streamlined Ad Serving Smart Versioning Advanced Preview Quick Access Tools Mass Creation of Standard Banners Rich/Standard Optimisation Workshop for Flash Universal Tag Excel Based Trafficking Automatic Optimisation AdSnap

35 © 2009 Eyeblaster. All rights reserved Open Workflow Tool avanzati e processi che lavorano con te

36 © 2009 Eyeblaster. All rights reserved Difficoltà:

37 © 2009 Eyeblaster. All rights reserved Come lavorano insieme il Search e il Display? gestisci e misura il search e il display dall'interfaccia MediaMind Istantaneamente integrato con la maggior parte dei bid management tools o search vendors Automatica ed accurata deduplicazione dei dati di conversione Individua l'impatto e analizza i punti di contatto tra il search and display StandardSearch Rich Media

38 © 2009 Eyeblaster. All rights reserved Competitive Analysis Competitor ACompetitor B Friendly set-up De-duplication Advanced cross channel reports Conversion attribution SEM independent Yes No Partial

39 © 2009 Eyeblaster. All rights reserved

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41 Partners Integrati Site Analytics Planning & Buying Bid Management Trading platforms … Ad Verification … Emerging media …

42 © 2009 Eyeblaster. All rights reserved Web- Tracking/Research Omniture Web Trends Core Metrics Visistat Google Analytics Planning/Buying Donovan/iDesk MediaBank Medicom Lifeline IPT Bid management Kenshoo BidBuddy eProfessional Efficient Frontier SearchCentre Decide DNA Clickable Alcuni Partner integrati

43 © 2009 Eyeblaster. All rights reserved Open Workflow Channel Connect for Search Channel Connect for Mobile Targeting & Sequencing Billing Connect API Global Campaign Management Agency Exchanges

44 © 2009 Eyeblaster. All rights reserved A Global Solution Hong Kong Singapore K. Lumpur Taipei Bangkok Tokyo Guangzhou Beijing Haidarabad Lahore Athens Rome BucharestMadrid Amsterdam Hamburg Paris Portugal Houston Boston Los Angeles San Francisco Dallas São Paulo Cape Town Mexico City Chicago Sydney Tel Aviv London New York Vanessa Keller Manager Campaign Execution, NY Kamalan Moodley Team Leader Client Service, UK Guy Meiri Software Engineer 2 nd Tier Support, Israel Adrian Lee Team Leader Account Management, Australia

45 © 2009 Eyeblaster. All rights reserved Open Workflow Actionable Analytics Streamlined Ad Serving Advanced Targeting/ Sequencing Global Campaign Management API Channel Connect for Mobile Billing Connect Channel Connect for Search Mass Creation Standard Banner Ad Snap Smart Versioning Excel Trafficking Quick Access Tools Universal Tag Advanced Preview Workshop for Flash 1-Click Reporting Campaign Monitor Excel Plug-in Custom Report Services/Builder Data Feeds Report Generator Rich/Standard Optimisation Una soluzione robusta

46 © 2009 Eyeblaster. All rights reserved

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48 © 2009 Eyeblaster. All rights reserved Aggiornamenti immediati – molto più veloce che nei dynamics ad Permette ai consumatori di mandare feed back e opinioni immediatamente all’advertiser Respond to real-world events by ‘tweeting’ them in relation to your brand / campaign Twitter in-banner

49 © 2009 Eyeblaster. All rights reserved New – Messenger 'Share' Use display ads to seed word-of-mouth and viral popularity Condividi qualsiasi contenuto – video, voucher, games etc Full rich media functionality: –Video –Data Capture –Download / Upload –HD –Widgets –Etc...

50 © 2009 Eyeblaster. All rights reserved Inserisci I RichMedia nella Skin del sito – crea un minisito flash integrato Più engaging e meno intrusive rispetto alle skin normali – win/win! Offri una esperienza completa all’interno dei contenuti del publisher Microsite Skins – innovazione Eyeblaster

51 © 2009 Eyeblaster. All rights reserved Reduces users’ need to do further research on a brand Compatible with any map product (Google Maps, MSN Live Maps, Multimap etc) Combine with data capture for location-specific re-targeting In-Ad Live Maps

52 © 2009 Eyeblaster. All rights reserved La più alta qualità video disponibile nei Richmedia <10MB polite load – estendi la durata & vai full screen in ottima qualità Circa il 70% degli utenti UK ha un’esperienza HD– al resto viene comunque proposto il video migliore in base alla propria connettività HD Video – Esclusiva eyeblaster

53 © 2009 Eyeblaster. All rights reserved Sidekick – Esclusiva Eyeblaster Crea un minisito a fianco di un sito Non intrusivo – è solo su iniziativa dell’utente In media, gli utenti hanno avuto un engagement di oltre 100 secondi

54 © 2009 Eyeblaster. All rights reserved mediamind.eyeblaster.com email: michele.salani@eyeblaster.com phone: +39 347 2307868 @eyeblaster @creative_zone More Information