ECR Italia Main Project 2003 National initiatives meeting Paris April

Main Projects OSA C-CRM Phase 2 Category Management Tool Kit Social and Environmental Responsibility Phase 2

OSA

Objective : –Utilize European and French results to analyze the italian situation OSS % per category/ PoS format Identify main root causes Implement and monitor corrective actions Prepare a road map and best practices for all Members of Ecr Italia

OSA Working Group –Industry : Barilla, Bauli, Baiesdorf, Cameo, Campari, Cirio, Coca Cola, Danone, Elah Dufour, Fater, Ferrero,Fhp,Gillette, Guaber, Heineken, Henkel, J,Wax, Kraft, Lavazza,Manetti e Roberts, Mastrerfood,Nestlè. Oreal, Procter&Gamble, Reckittbenckiser, San Pellegrino, Sara Lee, Unilever –Retailers : Carrefour, Conad, Coop Italia, Crai, Despar, Esselunga, Interdis, Metro, Selex, Sisa

OSA Status: On Going –Defined general objectives : How to measure OSS Service level to Shopper –Supply Chain status from OSS point of view under analysis ( Questionnaire) –Pilot under preparation –Project closing : End 2003

Project Road Map RAPPORTO INTERMEDIO GIUGNO RAPPORTO INTERMEDIO GIUGNO RAPPORTO FINALE OTTOBRE RAPPORTO FINALE OTTOBRE DEFINIZIONI MISURAZIONI PILOTA ESTENSIONE PILOTA ANALISI OSA To Day QUESTIONARI O Risultati Questionario Preparazione Piloti Risultati Questionario Preparazione Piloti MISURAZIO NI CAUSA- EFFETTO MARZO-MAGGIOGIUGNO-SETTEMBRE MIGLIORAMENTI E MISURAZIONI (automatiche) (azioni a breve) Da decidere e programmare Condivisione dati Europa/Francia Definizioni Indagine sulla Supply Chain Italiana ( Questionario e Raggruppamenti di indagine) Condivisione dati Europa/Francia Definizioni Indagine sulla Supply Chain Italiana ( Questionario e Raggruppamenti di indagine) OTTOBRE-FEBBRAIO

Pilots Operative Process Rilevazione DirettaVisibilità d’interfacciaPresenza STAB MP Riserva GDO MC Programmi P.F. Ordini Ordini di rifornimento IDM-GDO Ordini Copertura dell’assortimento Categoria = Scaffale Tutte le referenze del planogramma Cassa Stock Distributore (tutti i prodotti) Distributore (prodotti Pilota) Produttori (co-Pilota per le promozioni) Ordini Legenda: modalità di partecipazione Man.Autom.

OSA Available material : –A Questionnaire to analyze the full supply chain from OSS point of view –Pilots road map

C-CRM Phase 2

C-Crm Phase 2 Objective : –Spread knowledge of results of the phase 1 –Define operational solution for C-CRM

C-Crm Phase 2 Status : On going –Spread knowledge of results of the Phase 1 3 workshops with 70 Managers involved already done 3 additional workshops scheduled in April and May –Define operational solution for C-CRM Working Group Started –Project Closing: September 2003

C-Crm Phase 2 Working Group –Industry: Barilla, Coca Cola, Colgate, Fater, Ferrero, Galbani, Henkel, Kimberly Clark, L’Oreal, Manetti e Roberts, Sara Lee –Retailers : Auchan, Carrefour, Conad, Crai, Interdis, Despar, Metro, Selex, Sigma, Sisa

C-Crm Phase 2 Available Material: –Phase 1 Blue Book –Workshops Material

Category Management Tool Kit

Objective : –Satisfy the requests coming from the participants to work shops : Map the Category Management applications already existing in ECR Italia Define a “ Tool Kit” to help Category Management implementation in all Companies

Category Management Tool Kit Status : –Call for nominations launched –Project closing : End 2003

Social and Environmental Responsibility Phase 2 STAB GDO

Social and Environmental Responsibility Phase 2 Objective : –Identify the elements of an “ Ethical Offer” and of an “ Ethical “ Retail mix –Define a collaborative pattern STAB GDO

Social and Environmental Responsibility Phase 2 Status : –Call for nominations to be launched –Project closing : end 2003 STAB GDO

Social and Environmental Responsibility Phase 2 Phase 1 Working Group: –Industry: Bp-Castrol, Confruit, Coca Cola, Elah Dufour, Eridania, Ferrero, Galbani,Gruppo Buondì, Guaber, Heineken,Henkel, Kimberly Clark, Kraft, Leaf, Manetti e Roberts,Martini e Rossi, Sara Lee, Unilever –Retailers : Aligrup, Carrefour, Coop Italia, Crai, Ceda, Despar, Interdis, Selex STAB GDO

Social and Environmental Responsibility Phase 2 Available material : –Phase 1 Blue Book STAB GDO