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Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.

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Presentazione sul tema: "Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni."— Transcript della presentazione:

1 Web monitor Internet key numbers March 2013

2 March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni nel mese, con un incremento del 6% rispetto allomologo I target maggiormente in crescita sono i bambini e gli over 65 (2-11 y.o. +16%; +65 y.o. +15%). La penetrazione si attesta al 53% della popolazione, con un picco del 72% sui così come sui il tempo speso cresce significativamente vs periodo omologo 2012 sia su base mensile (+16%) che nel giorno medio (+13%). Gli utenti dedicano il maggior volume di tempo alla rete con 1 ora e 48 minuti, registrando anche lincremento più alto (+17%), seguono i (+16%). Resta elevato il volume di utenti connessi ai Portali (25,2 mio), alle Communities (24,7) e al mondo dellEntertainment (25,6 mio) dove si continua a registrare un trend positivo in termini di Tempo Speso (+15%), soprattutto grazie alle sottocategorie Video (+44%) e Music (+25%). La categoria News & Information caratterizzata dallelezione di Papa Francesco (13/03) e dagli eventi politici seguiti alle elezioni politiche di fine febbraio, raccoglie 23,3 milioni di utenti (+7% vs. 2012), con un tempo medio di permanenza di 1 ora e 40 minuti mensili, in crescita del 32%. Leader di categoria si conferma La Repubblica con 10,2 mio utenti (+15% audience), seguito da Corriere della Sera 9,1 mio utenti (+9% audience; +15% tempo). Per i due quotidiani si registrano performance positive anche per quanto riguarda lambito video con audience e tempo speso in crescita sia per La Repubblica TV (+11% audience; +31% tempo) che per Corriere TV (+8% audience; +53% tempo). In generale crescono tutti i principali player di News (top 10 siti), tra cui Libero News (+21% audience); Blogo (+15% audience); TGCOM24 (+37% audience; +10% tempo speso); Quotidiano.net (+9% audience; +11% tempo) e La Stampa.it (+42% audience; +16% tempo speso). A partire da giugno 2012 allinterno del Web Monitor è disponibile anche unanalisi di Audiweb Object Video, lestensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33).

3 Agenda 1.Quanti sono i surfers? 2.Quanto tempo passano on line? 3.Target diversi, consumi diversi 4.Che cosa fanno i surfers in rete?

4 March 2013 – Key numbers Internet audience and time spent register a relevant growth Source: Groupm elaborations on Audiweb data *Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between years). Audience Trend.000 Mar 2013:

5 March 2013 – Web & App – Audience and Time spent Website and applications show a similar performance Audience.000 Main Applications Main Web Sites – apps excluded 5 Source: Groupm elaborations on Audiweb data Audience.000 TOT WEBSITES (app excluded) 28,7 mio Unique Audience (+6% vs March 12) 21h 14 min time per user (+17% vs March 12) TOT WEBSITES (app excluded) 28,7 mio Unique Audience (+6% vs March 12) 21h 14 min time per user (+17% vs March 12) APPLICATIONS 24,2 mio Unique Audience (+6% vs March 12) 3 h 10 min time per user (+7% vs March 12) APPLICATIONS 24,2 mio Unique Audience (+6% vs March 12) 3 h 10 min time per user (+7% vs March 12)

6 March Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long 6 Source: Groupm elaborations on Audiweb data Average Day Active Audience.000 Average Day Active Audience.000 Average Day Time per Person h:min Average Day Time per Person h:min Day Type Day Part

7 March 2013 –Internet Audience Composition Women online are increasing; 60% of web pop. Is made of y.o. Female +0,3% vs. 12 Male -0,3% vs. 12 Sex % Composition Sex % Composition Age % Composition Age % Composition Source: Groupm elaborations on Audiweb data

8 March 2013 – Unique Users by target Kids and over 65 y.o. register the best performance Adult anni 6,924 mio UU +7% vs Mar 12 +4% vs Feb 13 Senior anni 3,026 mio UU +10% vs Mar 12 +4% vs Feb 13 Young adult ,211 mio UU +1% vs Mar12 +4% vs Feb13 Teen: ,953 mio UU -6% vs Mar 12 +1% vs Feb 13 Silver Surfer +65 1,424 mio UU +15% vs Mar 12 +5% vs Feb 13 Post Teen: ,197 mio UU +11% vs Mar 12 +2% vs Feb 13 Source: Groupm elaborations on Audiweb data – applications included Mature Adult anni 5,479 mio UU +4% vs Mar 12 stable vs Feb 13 Average: +6% Kids: ,115 mio UU +16% vs Mar 12 +1% vs Feb 13

9 Kids: :50 +12% vs Mar 12 -1% vs Feb 13 Adult anni 1:31 +14% vs Mar 12 -2% vs Feb 13 Senior anni 1:23 +16% vs Mar 12 +1% vs Feb 13 Young Adult :39 +14% vs Mar 12 +4% vs Feb 13 Teen: :09 -2% vs Mar12 -3% vs Feb 13 Silver Surfer +65 1:05 +3% vs Mar 12 -3% vs Feb 13 Post Teen: :48 +17% vs Mar 12 +2% vs Feb 13 Source: Groupm elaborations on Audiweb data – applications included Mature Adult anni 1:29 +15% vs Mar 12 +6% vs Feb 13 March 2013 – Time spent by target on daily average Time spent register a relevant growth on all targets (a part from 12-17) h:mmAverage: +13%

10 March 2013 – Top 10 websites Most top website are increasing their audience and time spent Source: Groupm elaborations on Audiweb data – applications excluded Bubble size = Page Views Audience.000 Time per Person TOT WEBSITES (app excluded) 28,7 mio Unique Audience (+6% vs March 12) 21h 14 min time per user (+17% vs March 12) TOT WEBSITES (app excluded) 28,7 mio Unique Audience (+6% vs March 12) 21h 14 min time per user (+17% vs March 12)

11 March 2013 – Top 10 applications Windows Media Player is still leader by Audience, while Skype register the largest Time Spent Source: Groupm elaborations on Audiweb data Bubble size = Page Views Audience.000 Time per Person APPLICATIONS 24,2 mio Unique Audience (+6% vs March 12) 3 h 10 min time per user (+7% vs March 12) APPLICATIONS 24,2 mio Unique Audience (+6% vs March 12) 3 h 10 min time per user (+7% vs March 12)

12 March 2013– Most visited categories Consumer electronics and News confirm a good increase % vs march 2012 Source: Groupm elaborations on Audiweb data Audience.000 Subcategories weight Subcategories weight Search: 31% Portals: 40% Communities: 29% Search: 31% Portals: 40% Communities: 29% Video/Broadcaster/Music: 37% Games/Betting: 18% Sport: 10% Others: 36% Video/Broadcaster/Music: 37% Games/Betting: 18% Sport: 10% Others: 36% Travel services/info: 63% Holiday Planner: 37% Travel services/info: 63% Holiday Planner: 37% A partire dal mese di aprile 2012 sono stati introdotti allinterno della categoria Family and Lifestyles alcuni siti precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria rispetto allomologo 2011, mentre il confronto è valido per i siti. 5% 6% 7% N.A. 15% 2% 8% 7% 13% 4% 16% 9% Average: +6%

13 March 2013– Time spent on categories Between top 5 categories Entertainment and News show the best performance % vs Mar 2012 Source: Groupm elaborations on Audiweb data Time per Person h.min.sec A partire dal mese di aprile 2012 sono stati introdotti allinterno della categoria Family and Lifestyles alcuni siti precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria rispetto allomologo 2011, mentre il confronto è valido per i siti. 10% 29% 17% 12% 32% 19% -9% 38% 14% -4% 11% N.A. 17% 7% 36% Average: +16%

14 March 2013 – Portals The category confirms a growing trend, especially on time spent Source: Groupm Elaborations on Audiweb data – applications included * Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals PORTALS 25,2 mio Unique Audience (+5% vs Mar 12) 53 min time per user (+16% vs Mar 12) PORTALS 25,2 mio Unique Audience (+5% vs Mar 12) 53 min time per user (+16% vs Mar 12) Audience.000 Time per Person Bubble size = Page Views

15 March 2013 – Communities Good increase in Time Spent; Google+ register a very good performance COMMUNITIES 24,7 mio Unique Audience (+4% vs Mar 12) 8h 18 min time per user (+12% vs Mar 12) COMMUNITIES 24,7 mio Unique Audience (+4% vs Mar 12) 8h 18 min time per user (+12% vs Mar 12) Audience.000 Time per Person Bubble size = Page Views Google+: +57% Linkedin: +18% Google+: +57% Linkedin: +18%

16 March 2013 – Entertainment Times spent register a relevant growth Source: Groupm Elaborations on Audiweb data – applications included ENTERTAINMENT 25,6 mio Unique Audience (+6% vs Mar 12) 5 h 55 min time per user (+29% vs Mar 12) ENTERTAINMENT 25,6 mio Unique Audience (+6% vs Mar 12) 5 h 55 min time per user (+29% vs Mar 12) Audience.000 Time per PersonBubble size = Page Views Vevo +9% Rai +14% Vevo +9% Rai +14%

17 March Video & Broadcaster Broadcaster and Video register a good increase in audience and time spent Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Time per Person Bubble size = Page Views VIDEO (Entertainments Subcategory) 21,6 mio Unique Audience (+8% vs Mar 12) 1 h and 46 min time per user (+44% vs Mar 12) VIDEO (Entertainments Subcategory) 21,6 mio Unique Audience (+8% vs Mar 12) 1 h and 46 min time per user (+44% vs Mar 12) BROADCASTER (Entertainments Subcategory) 13,3 mio Unique Audience (+4% vs Mar 12) 17 min time per user (+7 vs Mar12) BROADCASTER (Entertainments Subcategory) 13,3 mio Unique Audience (+4% vs Mar 12) 17 min time per user (+7 vs Mar12) Rai: +14% Videomediaset: +14% Dailymotion: +184% Rai: +14% Videomediaset: +14% Dailymotion: +184%

18 18 March 2013 – Focus on online tv broadcaster Rai.TV shows the best performance on audience and time spent +24% Delta Audience +32% Delta Time +24% Delta Audience +32% Delta Time +14% Delta Audience -6% Delta Time +14% Delta Audience -6% Delta Time stable Delta Audience -19% Delta Time stable Delta Audience -19% Delta Time +13% Delta Audience -24% Delta Time +13% Delta Audience -24% Delta Time Source: Groupm Elaborations on Audiweb data – applications included

19 March 2013 – Sport The category registers a good increase in audience and time spent Source: Groupm Elaborations on Audiweb data – applications included SPORT 12,9 mio Unique Audience (+10% vs Mar 12) 52 min time per user (+7% vs Mar 12) SPORT 12,9 mio Unique Audience (+10% vs Mar 12) 52 min time per user (+7% vs Mar 12) Audience.000 Time per Person Bubble size = Page Views

20 March Betting Good increase in time spent. William Hill, the leader, is still growing Source: Groupm Elaborations on Audiweb data – applications included BETTING 9,1 mio Unique Audience (+6% vs Mar 12) 1H e 8 min time per user (+6% vs Mar 12) BETTING 9,1 mio Unique Audience (+6% vs Mar 12) 1H e 8 min time per user (+6% vs Mar 12) Audience.000 Time per Person Bubble size = Page Views Planet49: +141% BWIN: +33% Planet49: +141% BWIN: +33%

21 March Music The category registers a strong increase in audience and time spent. Spotify is leader on time spent. Source: Groupm Elaborations on Audiweb data – applications included *Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube Audience.000 Time per Person Bubble size = Page Views MUSIC 11,2 mio Unique Audience (+15% vs. Mar 12) 16 min time per user (+25% vs. Mar 12) MUSIC 11,2 mio Unique Audience (+15% vs. Mar 12) 16 min time per user (+25% vs. Mar 12) Leonardo Musica: +87%

22 March 2013 – News Audience and Time spent are growing. All top player show a positive sign Source: Groupm Elaborations on Audiweb data – applications included NEWS 23,3 mio Unique Audience (+7% vs Mar 12) 1 H 40 min time per user (+32% vs Mar 12) NEWS 23,3 mio Unique Audience (+7% vs Mar 12) 1 H 40 min time per user (+32% vs Mar 12) Audience.000 Time per Person Bubble size = Page Views

23 23 March 2013 – Focus on News Online All players register a good performance. La Stampa shows the most relavent increase on audience +15% Delta Audience -1% Delta Time +15% Delta Audience -1% Delta Time Monthly Audience: 10,0 mio Daily Audience: 1,6 mio Monthly Audience: 10,0 mio Daily Audience: 1,6 mio +9% Delta Audience +15% Delta Time +9% Delta Audience +15% Delta Time Monthly Audience: 9,1 mio Daily Audience: 1,3 mio Monthly Audience: 9,1 mio Daily Audience: 1,3 mio +37% Delta Audience +10% Delta Time +37% Delta Audience +10% Delta Time +42% Delta Audience +16% Delta Time +42% Delta Audience +16% Delta Time Monthly Audience: 6,1 mio Daily Audience: 709 mila Monthly Audience: 6,1 mio Daily Audience: 709 mila Monthly Audience: 5,5 mio Daily Audience: 509 mila Monthly Audience: 5,5 mio Daily Audience: 509 mila Source: Groupm Elaborations on Audiweb data – applications included

24 24 March 2013 – Focus on News Online All players register a good performance. La Stampa shows the most relavent increase on audience Source: Groupm Elaborations on Audiweb data – applications included 13/03/2013 Elezione Papa Francesco

25 March Travel Travel area register is stable Source: Groupm Elaborations on Audiweb data – applications included TRAVEL 18,2 mio Unique Audience (+2% vs Mar 12) 39 min time per user (-4% vs Mar 12) TRAVEL 18,2 mio Unique Audience (+2% vs Mar 12) 39 min time per user (-4% vs Mar 12) Audience.000 Time per Person Bubble size = Page Views TripAdvisor: +50% eDreams: +25% TripAdvisor: +50% eDreams: +25%

26 March 2013 e-Commerce Good performance for the category; eBay is still leader E COMMERCE 20,1 mio Unique Audience (+7% vs Mar 12) 1 H 27 min time per user (+19% vs Mar 12) E COMMERCE 20,1 mio Unique Audience (+7% vs Mar 12) 1 H 27 min time per user (+19% vs Mar 12) Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person eBay Annunci: +20% Trovaprezzi: +41% eBay Annunci: +20% Trovaprezzi: +41%

27 March Finance/Insurance Audience is increasing, but Time Spent slow Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person FINANCE/INSURANCE 16,8 mio Unique Audience (+8% vs Mar 12) 46 min time per user (-9% vs Mar 12) FINANCE/INSURANCE 16,8 mio Unique Audience (+8% vs Mar 12) 46 min time per user (-9% vs Mar 12) Leonardo economia: +12% Leonardo economia: +12%

28 March Family and Lifestyles Pianetadonna is still leader, followed by Alfemminile Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person Leonardo Donne: +9% Lei Web: +13% Leonardo Donne: +9% Lei Web: +13% A partire dal mese di aprile 2012 sono stati introdotti allinterno della categoria alcuni siti precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria rispetto allomologo 2011, mentre il confronto è valido per i siti. FAMILY AND LIFESTYLES 18,9 mio Unique Audience 38 min time per user FAMILY AND LIFESTYLES 18,9 mio Unique Audience 38 min time per user

29 March Automotive Automotive category register a relevant growth, especially on Time Spent AUTOMOTIVE 10,5 mio Unique Audience (+16% vs Mar 12) 43 min time per user (+38% vs Mar 12) AUTOMOTIVE 10,5 mio Unique Audience (+16% vs Mar 12) 43 min time per user (+38% vs Mar 12) Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person Quattroruote: +24%

30 March 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites Corriere is leader Source: Groupm elaborations on Audiweb data – applications excluded Bubble size = Stream Views Audience.000 Time per Person AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,5 mio Unique Audience (+9% vs Mar 12) 39 min time per user (+41% vs Mar 12) AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,5 mio Unique Audience (+9% vs Mar 12) 39 min time per user (+41% vs Mar 12)

31 31 Mobile Browsing

32 La navigazione mobile Il trend positivo continua, quasi la meta dellutenza mobile lo utilizza per navigare 32 Fonte: Elaborazioni GroupM su dati Mobile Next H % vs. Q % vs. Q1 11 Mobile Browsing H Mio di adulti Base: pop mobile = 26.2 mio 12,9 mio di utenti navigano da mobile, pari al 49% del totale Nel 94% dei casi hanno uno smartphone H Mio di adulti Base: pop mobile = 26.2 mio H Mio di adulti Base: pop mobile = 26.2 mio

33 Il profilo del mobile browser Studente o lavoratore under 35, con un livello di istruzione medio alto 33 Fonte: Elaborazioni GroupM su Dati Mobile Next H % comp; Base: 12,9 mioIndex vs tot mobile pop Mobile Browsing

34 - Audiweb Object Video: metodologia - Schede categorie Allegati

35 Audiweb Object Video – una novità Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una finestra dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video: I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti: SITIEDITORI La Repubblica TV Gruppo Editoriale L'Espresso De Agostini by Day e Sky Il Sole 24 ore Rai TvRai Corriere della Sera, Gazzetta dello Sport e Lei Web RCS La rilevazione infatti è legata allinserimento volontario di un tag speciale allinterno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere Unique Audience (contatti netti) Unique Audience (contatti netti) Stream Views (contatti lordi) Stream Views (contatti lordi) Time spent (tempo speso) Time spent (tempo speso)

36 Audiweb Object Video - warning Audiweb comunica in modo corretto il nuovo dato disponibile: Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero laudience netta dei (pochi) siti misurati Solo 7 siti

37 Attached – Top 10 Websites and top 10 Applications applications excluded Applications only Top 10 Websites Top 10 Applications Source: Groupm Elaborations on Audiweb #Description Audienc e.000 Time per person Delta Audienc e Delta Time 1 Google %10% 2 Facebook %12% 3 YouTube %30% 4 Virgilio %14% 5 Wikipedia %33% 6 Yahoo! %15% 7 Libero %11% 8 Blogger %49% 9 MSN/WindowsLive/Bing %13% 10 Leonardo.it %11% TOT WEBSITES (app excluded) 28,7 mio Unique Audience (+6% vs March 12) 21h 14 min time per user (+17% vs March 12) TOT WEBSITES (app excluded) 28,7 mio Unique Audience (+6% vs March 12) 21h 14 min time per user (+17% vs March 12) APPLICATIONS 24,2 mio Unique Audience (+6% vs March 12) 3 h 10 min time per user (+7% vs March 12) APPLICATIONS 24,2 mio Unique Audience (+6% vs March 12) 3 h 10 min time per user (+7% vs March 12) #Description Audie nce.000 Time per person Delta Audience Delta Time 1 Windows Media Player (App) % -1% 2 Skype (App) % 28% 3 Windows Live Messenger (App) % -33% 4 VLC media player (App) % 5% 5 iTunes (App) % -2% 6 Windows Live Photo Gallery (App) % 12% 7 uTorrent (App) % 35% 8 RealPlayer (App) % -41% 9 Dropbox (App) % 48% 10 iminent Messenger (App) % -34%

38 Attached – Top Categories Portals and Communities Source: Groupm Elaborations on Audiweb data – applications included *Google+ lanciato a luglio 2011 PORTALS 25,2 mio Unique Audience (+5% vs Mar 12) 53 min time per user (+16% vs Mar 12) PORTALS 25,2 mio Unique Audience (+5% vs Mar 12) 53 min time per user (+16% vs Mar 12) COMMUNITIES 24,7 mio Unique Audience (+4% vs Mar 12) 8h 18 min time per user (+12% vs Mar 12) COMMUNITIES 24,7 mio Unique Audience (+4% vs Mar 12) 8h 18 min time per user (+12% vs Mar 12) #Description Audien ce.000 Time per person Delta Audience Delta Time 1Google %10% 2MSN/WindowsLive/Bing %-15% 3Virgilio %14% 4Yahoo! %13% 5Libero %11% 6Leonardo.it %11% 7Ask Search Network %102% 8Tiscali %7% 9Tuttogratis %43% 10FastWeb.it %-21% 11AOL Media Network %-32% 12Kataweb tvzap %-1% 13PaginaInizio.com %-25% 14Freeonline.it %82% 15miniportale.it %-18% #Description Audien ce.000 Time per person Delta Audience Delta Time 1Facebook %12% 2Blogger %49% 3WordPress.com %0% 4Virgilio Community %-12% 5ForumFree N.A. 6Libero Community %-76% 7Google %-17% 8ForumCommunity N.A. 9LinkedIn %32% 10Twitter.com %16% 11Leonardo Community %3% 12Badoo %40% 13Tumblr %9% 14ask.fm N.A. 15Vk.com %-3%

39 Source: Groupm Elaborations on Audiweb data – applications included ENTERTAINMENT 25,6 mio Unique Audience (+6% vs Mar 12) 5 h 55 min time per user (+29% vs Mar 12) ENTERTAINMENT 25,6 mio Unique Audience (+6% vs Mar 12) 5 h 55 min time per user (+29% vs Mar 12) VIDEO (Entertainments subcategory) 21,6 mio Unique Audience (+8% vs Mar 12) 1 h and 46 min time per user (+44% vs Mar 12) VIDEO (Entertainments subcategory) 21,6 mio Unique Audience (+8% vs Mar 12) 1 h and 46 min time per user (+44% vs Mar 12) BROADCASTER (Entertainments subcategory) 13,3 mio Unique Audience (+4% vs Mar 12) 17 min time per user (+7 vs Mar12) BROADCASTER (Entertainments subcategory) 13,3 mio Unique Audience (+4% vs Mar 12) 17 min time per user (+7 vs Mar12) Attached – Top Categories Entertainment; Video&Broadcaster #Description Audience.000 Time per person Delta Audience Delta Time 1YouTube %30% 2VideoMediaset %-6% 3MyMovies.it %-29% 4Dailymotion %-91% 5Rai TV %32% 6ComingSoon TV %-32% 7Twww.tv %-22% 8Now Video N.A. 9Italia-film.Com %-15% 10ViTv N.A. 11CasaCinema.eu N.A. 12CineBlog %32% 13Rojadirecta %9% 14VideoPremium.NET N.A. 15Ivid %61% #DescriptionAudience.000 Time per person Delta AudienceDelta Time 1 Rai %12% 2 SKY.it %-19% 3 Mediaset.it %-43% 4 La Repubblica TV %31% 5 Corriere TV %53% 6 Staseraintv.com %32% 7 Mediaset Premium %178% 8 Radio Deejay %-21% 9 MTV.it %10% 10 LA %-24% 11 Il Fatto Quotidiano TV N.A. 12 Livestream %74% 13 Gazzetta TV %-5% 14 Yahoo! TV %-16% 15 Radio %57% #Description Audien ce.000 Time per person Delta Audience Delta Time 1YouTube %30% 2VEVO %14% 3Rai %12% 4iTunes %-2% 5SKY.it %-19% 6La Gazzetta dello Sport %-9% 7VideoMediaset %-6% 8William Hill %39% 9MyMovies.it %-29% 10Dailymotion %-91% 11Leonardo Musica %21% 12Iminent.com %39% 13SPIL Games Network %-53% 14Mediaset.it %-43%

40 Source: Groupm Elaborations on Audiweb data – applications included SPORT 12,9 mio Unique Audience (+10% vs Mar 12) 52 min time per user (+7% vs Mar 12) SPORT 12,9 mio Unique Audience (+10% vs Mar 12) 52 min time per user (+7% vs Mar 12) BETTING 9,1 mio Unique Audience (+6% vs Mar 12) 1H e 8 min time per user (+6% vs Mar 12) BETTING 9,1 mio Unique Audience (+6% vs Mar 12) 1H e 8 min time per user (+6% vs Mar 12) Attached – Top Categories Sport and Betting #Description Audien ce.000 Time per person Delta Audience Delta Time 1La Gazzetta dello Sport %-9% 2La Repubblica Sport %-9% 3Yahoo! Sports Websites %20% 4Diretta.it %50% 5Sportmediaset %7% 6Corriere Sport %-12% 7Corriere dello Sport %14% 8SKY.it Sport %-26% 9TuttoSport %-24% 10Blogo Sport %16% 11Virgilio Sport %-16% 12Libero Sport N.A. 13Fantagazzetta.com %-24% 14Cittaceleste.it %-52% 15Fanpage Sport %164% #Description Audien ce.000 Time per person Delta Audience Delta Time 1William Hill %6% 2Sisal %39% 3888.com %6% 4Lottomatica %22% 5paddypower.com %89% 6PLANET %3381% 7bwin %12% 8Betradar.com %41% 9PokerStars.com %38% 10Superenalotto.com %-49% 11BetClic %104% 12PlayMillion.com %81% 13Gioco digitale %25% 14SNAI %36% 15AspireGlobal N.A.

41 Source: Groupm Elaborations on Audiweb data – applications included MUSIC 11,2 mio Unique Audience (+15% vs. Mar 12) 16 min time per user (+25% vs. Mar 12) MUSIC 11,2 mio Unique Audience (+15% vs. Mar 12) 16 min time per user (+25% vs. Mar 12) Attached – Top Categories Music and News NEWS 23,3 mio Unique Audience (+7% vs Mar 12) 1 H 40 min time per user (+32% vs Mar 12) NEWS 23,3 mio Unique Audience (+7% vs Mar 12) 1 H 40 min time per user (+32% vs Mar 12) #Description Audience.000 Time per person Delta Audience Delta Time 1 VEVO %14% 2 Leonardo Musica %21% 3 Fanpage Spettacolo N.A. 4 Rumblefish N.A. 5 Virgilio Musica %-29% 6 Spotify N.A. 7 Airdave.it %-30% 8 AOL Music %-31% 9 CBS Interactive %-11% 10 Jango Music %-22% 11 Sony Music %-56% 12 Play.me.it %-14% 13 The Ex Girlfriends N.A. 14 SoundCloud %111% 15 Dailymotion Music %35% #Description Audienc e.000 Time per person Delta Audience Delta Time 1La Repubblica %-1% 2Corriere della Sera %15% 3Libero Notizie %2% 4Blogo.it %5% 5TGCOM %10% 6Quotidiano.net %11% 7La Stampa.it %16% 8Nanopress %3% 9Virgilio Local %12% 10Liquida %24% 11Citynews %21% 12Fanpage %104% 13Il Fatto Quotidiano %-3% 14ANSA %4% 15 Lettera %1%

42 Source: Groupm Elaborations on Audiweb data – applications included E COMMERCE 20,1 mio Unique Audience (+7% vs Mar 12) 1 H 27 min time per user (+19% vs Mar 12) E COMMERCE 20,1 mio Unique Audience (+7% vs Mar 12) 1 H 27 min time per user (+19% vs Mar 12) Attached – Top Categories Travel and eCommerce TRAVEL 18,2 mio Unique Audience (+2% vs Mar 12) 39 min time per user (-4% vs Mar 12) TRAVEL 18,2 mio Unique Audience (+2% vs Mar 12) 39 min time per user (-4% vs Mar 12) #Description Audience.000 Time per person Delta Audience Delta Time 1Google Maps %-9% 2TripAdvisor %-8% 3Trenitalia %-29% 4Priceline Network %50% 5eDreams %-8% 6Volagratis %-1% 7Ryanair.com %8% 8ViaMichelin %3% 9Opodo %-13% 10Expedia %12% 11Google Earth %-12% 12easyJet %-9% 13Alitalia %-21% 14trivago %24% 15Telepass %-9% #Description Audience.000 Time per person Delta Audience Delta Time 1eBay %26% 2Subito.it %119% 3Amazon %61% 4Groupon %11% 5eBay Classifieds %13% 6Trova Prezzi %5% 7Kijiji %12% 8Ciao N.A. 9Bakeca.it %-25% 10Lidl %-11% 11Privalia %-30% 12IBS %14% 13Vivastreet %-11% 14Media World %-3% 15Groupalia %-14%

43 Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Finance and Family&Lifestyle FINANCE/INSURANCE 16,8 mio Unique Audience (+8% vs Mar 12) 46 min time per user (-9% vs Mar 12) FINANCE/INSURANCE 16,8 mio Unique Audience (+8% vs Mar 12) 46 min time per user (-9% vs Mar 12) #Description Audience.000 Time per person Delta Audience Delta Time 1 Il Sole 24 ORE %18% 2 PayPal %14% 3 Gruppo Intesa Sanpaolo %17% 4 UniCredit Banca %19% 5 Banco Posta %-10% 6 Leonardo Economia %-28% 7 SoldiOnline.it %2% 8 Yahoo! Finance Websites %-49% 9 Direct Line %-20% 10 Genertel %-83% 11 ING Direct %5% 12 Corriere Economia %-21% 13 La Repubblica Economia %-34% 14 Facile.it %3% 15 CartaSi %-8% #Description Audience.000 Time per person Delta Audience Delta Time 1 Pianetadonna.it %62% 2 alfemminile.com N.A. 3 Donna Moderna %-13% 4 Leonardo Donne %30% 5 Leiweb %-47% 6 Nanopress Donna %-12% 7 Gioco.it %-46% 8 Blogo Donna %26% 9 La Stampa Salute N.A. 10 Style.it %-36% 11 Subito.it – Persona %99% 12 ELLE Network %58% 13 DiLei N.A. 14 Leonardo Salute N.A. 15 Virgilio Donne %24% FAMILY AND LIFESTYLES 18,9 mio Unique Audience 38 min time per user FAMILY AND LIFESTYLES 18,9 mio Unique Audience 38 min time per user A partire dal mese di aprile 2012 sono stati introdotti allinterno della categoria alcuni siti precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria rispetto allomologo 2011, mentre il confronto è valido per i siti.

44 Source: Groupm Elaborations on Audiweb data – applications included AUTOMOTIVE 10,5 mio Unique Audience (+16% vs Mar 12) 43 min time per user (+38% vs Mar 12) AUTOMOTIVE 10,5 mio Unique Audience (+16% vs Mar 12) 43 min time per user (+38% vs Mar 12) Attached – Top Categories Automotive #DescriptionAudience.000Time per personDelta AudienceDelta Time 1 AutoScout24.it %-6% 2 Subito.it - Veicoli %113% 3 Quattroruote %-22% 4 mobile.international %-4% 5 Motori.it %-24% 6 La Repubblica Motori %-36% 7 Virgilio Auto e Moto %-35% 8 Trovit Cars %14% 9 Blogo Motori %-15% 10 Fiat %23% 11 Leonardo Auto e Moto %8% 12 Ford %58% 13 Opel %39% 14 Volkswagen %-34% 15 Automobili.com %-27%

45 Attached – Object Video Source: Groupm Elaborations on Audiweb data – Object Video AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,5 mio Unique Audience (+9% vs Mar 12) 39 min time per user (+41% vs Mar 12) AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,5 mio Unique Audience (+9% vs Mar 12) 39 min time per user (+41% vs Mar 12) #DescriptionAudience.000Time per personDelta AudienceDelta Time 1La Repubblica %60% 2Corriere della Sera %69% 3Rai %5% 4La Gazzetta dello Sport %-14% 5SKY.it %334% 6DeAbyDay %63% 7Libero Quotidiano N.A. 8Il Sole 24 ORE N.A.

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