Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.

Presentazione sul tema: "Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni."— Transcript della presentazione:

1 Web monitor Internet key numbers March 2013

2 March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni nel mese, con un incremento del 6% rispetto allomologo 2012. I target maggiormente in crescita sono i bambini e gli over 65 (2-11 y.o. +16%; +65 y.o. +15%). La penetrazione si attesta al 53% della popolazione, con un picco del 72% sui 18-24 così come sui 35-44. il tempo speso cresce significativamente vs periodo omologo 2012 sia su base mensile (+16%) che nel giorno medio (+13%). Gli utenti 18-24 dedicano il maggior volume di tempo alla rete con 1 ora e 48 minuti, registrando anche lincremento più alto (+17%), seguono i 55-64 (+16%). Resta elevato il volume di utenti connessi ai Portali (25,2 mio), alle Communities (24,7) e al mondo dellEntertainment (25,6 mio) dove si continua a registrare un trend positivo in termini di Tempo Speso (+15%), soprattutto grazie alle sottocategorie Video (+44%) e Music (+25%). La categoria News & Information caratterizzata dallelezione di Papa Francesco (13/03) e dagli eventi politici seguiti alle elezioni politiche di fine febbraio, raccoglie 23,3 milioni di utenti (+7% vs. 2012), con un tempo medio di permanenza di 1 ora e 40 minuti mensili, in crescita del 32%. Leader di categoria si conferma La Repubblica con 10,2 mio utenti (+15% audience), seguito da Corriere della Sera 9,1 mio utenti (+9% audience; +15% tempo). Per i due quotidiani si registrano performance positive anche per quanto riguarda lambito video con audience e tempo speso in crescita sia per La Repubblica TV (+11% audience; +31% tempo) che per Corriere TV (+8% audience; +53% tempo). In generale crescono tutti i principali player di News (top 10 siti), tra cui Libero News (+21% audience); Blogo (+15% audience); TGCOM24 (+37% audience; +10% tempo speso); Quotidiano.net (+9% audience; +11% tempo) e La Stampa.it (+42% audience; +16% tempo speso). A partire da giugno 2012 allinterno del Web Monitor è disponibile anche unanalisi di Audiweb Object Video, lestensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33).

3 Agenda 1.Quanti sono i surfers? 2.Quanto tempo passano on line? 3.Target diversi, consumi diversi 4.Che cosa fanno i surfers in rete?

4 March 2013 – Key numbers Internet audience and time spent register a relevant growth Source: Groupm elaborations on Audiweb data *Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years). Audience Trend.000 Mar 2013: 29.329

5 March 2013 – Web & App – Audience and Time spent Website and applications show a similar performance Audience.000 Main Applications Main Web Sites – apps excluded 5 Source: Groupm elaborations on Audiweb data Audience.000 TOT WEBSITES (app excluded) 28,7 mio Unique Audience (+6% vs March 12) 21h 14 min time per user (+17% vs March 12) TOT WEBSITES (app excluded) 28,7 mio Unique Audience (+6% vs March 12) 21h 14 min time per user (+17% vs March 12) APPLICATIONS 24,2 mio Unique Audience (+6% vs March 12) 3 h 10 min time per user (+7% vs March 12) APPLICATIONS 24,2 mio Unique Audience (+6% vs March 12) 3 h 10 min time per user (+7% vs March 12)

6 March 2013- Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long 6 Source: Groupm elaborations on Audiweb data Average Day Active Audience.000 Average Day Active Audience.000 Average Day Time per Person h:min Average Day Time per Person h:min Day Type Day Part

7 March 2013 –Internet Audience Composition Women online are increasing; 60% of web pop. Is made of 25-54 y.o. Female +0,3% vs. 12 Male -0,3% vs. 12 Sex % Composition Sex % Composition Age % Composition Age % Composition Source: Groupm elaborations on Audiweb data

8 March 2013 – Unique Users by target Kids and over 65 y.o. register the best performance Adult 35-44 anni 6,924 mio UU +7% vs Mar 12 +4% vs Feb 13 Senior 55-64 anni 3,026 mio UU +10% vs Mar 12 +4% vs Feb 13 Young adult 25-34 5,211 mio UU +1% vs Mar12 +4% vs Feb13 Teen: 12-17 1,953 mio UU -6% vs Mar 12 +1% vs Feb 13 Silver Surfer +65 1,424 mio UU +15% vs Mar 12 +5% vs Feb 13 Post Teen: 18-24 3,197 mio UU +11% vs Mar 12 +2% vs Feb 13 Source: Groupm elaborations on Audiweb data – applications included Mature Adult 45-54 anni 5,479 mio UU +4% vs Mar 12 stable vs Feb 13 Average: +6% Kids: 2-11 2,115 mio UU +16% vs Mar 12 +1% vs Feb 13

9 Kids: 2-11 0:50 +12% vs Mar 12 -1% vs Feb 13 Adult 35-44 anni 1:31 +14% vs Mar 12 -2% vs Feb 13 Senior 55-64 anni 1:23 +16% vs Mar 12 +1% vs Feb 13 Young Adult 25-34 1:39 +14% vs Mar 12 +4% vs Feb 13 Teen: 12-17 1:09 -2% vs Mar12 -3% vs Feb 13 Silver Surfer +65 1:05 +3% vs Mar 12 -3% vs Feb 13 Post Teen: 18-24 1:48 +17% vs Mar 12 +2% vs Feb 13 Source: Groupm elaborations on Audiweb data – applications included Mature Adult 45-54 anni 1:29 +15% vs Mar 12 +6% vs Feb 13 March 2013 – Time spent by target on daily average Time spent register a relevant growth on all targets (a part from 12-17) h:mmAverage: +13%

10 March 2013 – Top 10 websites Most top website are increasing their audience and time spent Source: Groupm elaborations on Audiweb data – applications excluded Bubble size = Page Views Audience.000 Time per Person TOT WEBSITES (app excluded) 28,7 mio Unique Audience (+6% vs March 12) 21h 14 min time per user (+17% vs March 12) TOT WEBSITES (app excluded) 28,7 mio Unique Audience (+6% vs March 12) 21h 14 min time per user (+17% vs March 12)

11 March 2013 – Top 10 applications Windows Media Player is still leader by Audience, while Skype register the largest Time Spent Source: Groupm elaborations on Audiweb data Bubble size = Page Views Audience.000 Time per Person APPLICATIONS 24,2 mio Unique Audience (+6% vs March 12) 3 h 10 min time per user (+7% vs March 12) APPLICATIONS 24,2 mio Unique Audience (+6% vs March 12) 3 h 10 min time per user (+7% vs March 12)

12 March 2013– Most visited categories Consumer electronics and News confirm a good increase % vs march 2012 Source: Groupm elaborations on Audiweb data Audience.000 Subcategories weight Subcategories weight Search: 31% Portals: 40% Communities: 29% Search: 31% Portals: 40% Communities: 29% Video/Broadcaster/Music: 37% Games/Betting: 18% Sport: 10% Others: 36% Video/Broadcaster/Music: 37% Games/Betting: 18% Sport: 10% Others: 36% Travel services/info: 63% Holiday Planner: 37% Travel services/info: 63% Holiday Planner: 37% A partire dal mese di aprile 2012 sono stati introdotti allinterno della categoria Family and Lifestyles alcuni siti precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria rispetto allomologo 2011, mentre il confronto è valido per i siti. 5% 6% 7% N.A. 15% 2% 8% 7% 13% 4% 16% 9% Average: +6%

13 March 2013– Time spent on categories Between top 5 categories Entertainment and News show the best performance % vs Mar 2012 Source: Groupm elaborations on Audiweb data Time per Person h.min.sec A partire dal mese di aprile 2012 sono stati introdotti allinterno della categoria Family and Lifestyles alcuni siti precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria rispetto allomologo 2011, mentre il confronto è valido per i siti. 10% 29% 17% 12% 32% 19% -9% 38% 14% -4% 11% N.A. 17% 7% 36% Average: +16%

14 March 2013 – Portals The category confirms a growing trend, especially on time spent Source: Groupm Elaborations on Audiweb data – applications included * Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals PORTALS 25,2 mio Unique Audience (+5% vs Mar 12) 53 min time per user (+16% vs Mar 12) PORTALS 25,2 mio Unique Audience (+5% vs Mar 12) 53 min time per user (+16% vs Mar 12) Audience.000 Time per Person Bubble size = Page Views

15 March 2013 – Communities Good increase in Time Spent; Google+ register a very good performance COMMUNITIES 24,7 mio Unique Audience (+4% vs Mar 12) 8h 18 min time per user (+12% vs Mar 12) COMMUNITIES 24,7 mio Unique Audience (+4% vs Mar 12) 8h 18 min time per user (+12% vs Mar 12) Audience.000 Time per Person Bubble size = Page Views Google+: +57% Linkedin: +18% Google+: +57% Linkedin: +18%

16 March 2013 – Entertainment Times spent register a relevant growth Source: Groupm Elaborations on Audiweb data – applications included ENTERTAINMENT 25,6 mio Unique Audience (+6% vs Mar 12) 5 h 55 min time per user (+29% vs Mar 12) ENTERTAINMENT 25,6 mio Unique Audience (+6% vs Mar 12) 5 h 55 min time per user (+29% vs Mar 12) Audience.000 Time per PersonBubble size = Page Views Vevo +9% Rai +14% Vevo +9% Rai +14%

17 March 2013- Video & Broadcaster Broadcaster and Video register a good increase in audience and time spent Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Time per Person Bubble size = Page Views VIDEO (Entertainments Subcategory) 21,6 mio Unique Audience (+8% vs Mar 12) 1 h and 46 min time per user (+44% vs Mar 12) VIDEO (Entertainments Subcategory) 21,6 mio Unique Audience (+8% vs Mar 12) 1 h and 46 min time per user (+44% vs Mar 12) BROADCASTER (Entertainments Subcategory) 13,3 mio Unique Audience (+4% vs Mar 12) 17 min time per user (+7 vs Mar12) BROADCASTER (Entertainments Subcategory) 13,3 mio Unique Audience (+4% vs Mar 12) 17 min time per user (+7 vs Mar12) Rai: +14% Videomediaset: +14% Dailymotion: +184% Rai: +14% Videomediaset: +14% Dailymotion: +184%

18 18 March 2013 – Focus on online tv broadcaster Rai.TV shows the best performance on audience and time spent +24% Delta Audience +32% Delta Time +24% Delta Audience +32% Delta Time +14% Delta Audience -6% Delta Time +14% Delta Audience -6% Delta Time stable Delta Audience -19% Delta Time stable Delta Audience -19% Delta Time +13% Delta Audience -24% Delta Time +13% Delta Audience -24% Delta Time Source: Groupm Elaborations on Audiweb data – applications included

19 March 2013 – Sport The category registers a good increase in audience and time spent Source: Groupm Elaborations on Audiweb data – applications included SPORT 12,9 mio Unique Audience (+10% vs Mar 12) 52 min time per user (+7% vs Mar 12) SPORT 12,9 mio Unique Audience (+10% vs Mar 12) 52 min time per user (+7% vs Mar 12) Audience.000 Time per Person Bubble size = Page Views

20 March 2013 - Betting Good increase in time spent. William Hill, the leader, is still growing Source: Groupm Elaborations on Audiweb data – applications included BETTING 9,1 mio Unique Audience (+6% vs Mar 12) 1H e 8 min time per user (+6% vs Mar 12) BETTING 9,1 mio Unique Audience (+6% vs Mar 12) 1H e 8 min time per user (+6% vs Mar 12) Audience.000 Time per Person Bubble size = Page Views Planet49: +141% BWIN: +33% Planet49: +141% BWIN: +33%

21 March 2013 - Music The category registers a strong increase in audience and time spent. Spotify is leader on time spent. Source: Groupm Elaborations on Audiweb data – applications included *Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube Audience.000 Time per Person Bubble size = Page Views MUSIC 11,2 mio Unique Audience (+15% vs. Mar 12) 16 min time per user (+25% vs. Mar 12) MUSIC 11,2 mio Unique Audience (+15% vs. Mar 12) 16 min time per user (+25% vs. Mar 12) Leonardo Musica: +87%

22 March 2013 – News Audience and Time spent are growing. All top player show a positive sign Source: Groupm Elaborations on Audiweb data – applications included NEWS 23,3 mio Unique Audience (+7% vs Mar 12) 1 H 40 min time per user (+32% vs Mar 12) NEWS 23,3 mio Unique Audience (+7% vs Mar 12) 1 H 40 min time per user (+32% vs Mar 12) Audience.000 Time per Person Bubble size = Page Views

23 23 March 2013 – Focus on News Online All players register a good performance. La Stampa shows the most relavent increase on audience +15% Delta Audience -1% Delta Time +15% Delta Audience -1% Delta Time Monthly Audience: 10,0 mio Daily Audience: 1,6 mio Monthly Audience: 10,0 mio Daily Audience: 1,6 mio +9% Delta Audience +15% Delta Time +9% Delta Audience +15% Delta Time Monthly Audience: 9,1 mio Daily Audience: 1,3 mio Monthly Audience: 9,1 mio Daily Audience: 1,3 mio +37% Delta Audience +10% Delta Time +37% Delta Audience +10% Delta Time +42% Delta Audience +16% Delta Time +42% Delta Audience +16% Delta Time Monthly Audience: 6,1 mio Daily Audience: 709 mila Monthly Audience: 6,1 mio Daily Audience: 709 mila Monthly Audience: 5,5 mio Daily Audience: 509 mila Monthly Audience: 5,5 mio Daily Audience: 509 mila Source: Groupm Elaborations on Audiweb data – applications included

24 24 March 2013 – Focus on News Online All players register a good performance. La Stampa shows the most relavent increase on audience Source: Groupm Elaborations on Audiweb data – applications included 13/03/2013 Elezione Papa Francesco

25 March 2013 - Travel Travel area register is stable Source: Groupm Elaborations on Audiweb data – applications included TRAVEL 18,2 mio Unique Audience (+2% vs Mar 12) 39 min time per user (-4% vs Mar 12) TRAVEL 18,2 mio Unique Audience (+2% vs Mar 12) 39 min time per user (-4% vs Mar 12) Audience.000 Time per Person Bubble size = Page Views TripAdvisor: +50% eDreams: +25% TripAdvisor: +50% eDreams: +25%

26 March 2013 e-Commerce Good performance for the category; eBay is still leader E COMMERCE 20,1 mio Unique Audience (+7% vs Mar 12) 1 H 27 min time per user (+19% vs Mar 12) E COMMERCE 20,1 mio Unique Audience (+7% vs Mar 12) 1 H 27 min time per user (+19% vs Mar 12) Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person eBay Annunci: +20% Trovaprezzi: +41% eBay Annunci: +20% Trovaprezzi: +41%

27 March 2013 - Finance/Insurance Audience is increasing, but Time Spent slow Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person FINANCE/INSURANCE 16,8 mio Unique Audience (+8% vs Mar 12) 46 min time per user (-9% vs Mar 12) FINANCE/INSURANCE 16,8 mio Unique Audience (+8% vs Mar 12) 46 min time per user (-9% vs Mar 12) Leonardo economia: +12% Leonardo economia: +12%

28 March 2013 - Family and Lifestyles Pianetadonna is still leader, followed by Alfemminile Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person Leonardo Donne: +9% Lei Web: +13% Leonardo Donne: +9% Lei Web: +13% A partire dal mese di aprile 2012 sono stati introdotti allinterno della categoria alcuni siti precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria rispetto allomologo 2011, mentre il confronto è valido per i siti. FAMILY AND LIFESTYLES 18,9 mio Unique Audience 38 min time per user FAMILY AND LIFESTYLES 18,9 mio Unique Audience 38 min time per user

29 March 2013 - Automotive Automotive category register a relevant growth, especially on Time Spent AUTOMOTIVE 10,5 mio Unique Audience (+16% vs Mar 12) 43 min time per user (+38% vs Mar 12) AUTOMOTIVE 10,5 mio Unique Audience (+16% vs Mar 12) 43 min time per user (+38% vs Mar 12) Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person Quattroruote: +24%

30 March 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites Corriere is leader Source: Groupm elaborations on Audiweb data – applications excluded Bubble size = Stream Views Audience.000 Time per Person AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,5 mio Unique Audience (+9% vs Mar 12) 39 min time per user (+41% vs Mar 12) AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,5 mio Unique Audience (+9% vs Mar 12) 39 min time per user (+41% vs Mar 12)

31 31 Mobile Browsing

32 La navigazione mobile Il trend positivo continua, quasi la meta dellutenza mobile lo utilizza per navigare 32 Fonte: Elaborazioni GroupM su dati Mobile Next H2 2012 +63% vs. Q3 11 +77% vs. Q1 11 Mobile Browsing H1 2012 - Mio di adulti Base: pop mobile = 26.2 mio 12,9 mio di utenti navigano da mobile, pari al 49% del totale Nel 94% dei casi hanno uno smartphone H2 2012 - Mio di adulti Base: pop mobile = 26.2 mio H2 2012 - Mio di adulti Base: pop mobile = 26.2 mio

33 Il profilo del mobile browser Studente o lavoratore under 35, con un livello di istruzione medio alto 33 Fonte: Elaborazioni GroupM su Dati Mobile Next H2 2012 % comp; Base: 12,9 mioIndex vs tot mobile pop Mobile Browsing

34 - Audiweb Object Video: metodologia - Schede categorie Allegati

35 Audiweb Object Video – una novità Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una finestra dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video: I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti: SITIEDITORI La Repubblica TV Gruppo Editoriale L'Espresso De Agostini by Day e Sky Il Sole 24 ore Rai TvRai Corriere della Sera, Gazzetta dello Sport e Lei Web RCS La rilevazione infatti è legata allinserimento volontario di un tag speciale allinterno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere Unique Audience (contatti netti) Unique Audience (contatti netti) Stream Views (contatti lordi) Stream Views (contatti lordi) Time spent (tempo speso) Time spent (tempo speso)

36 Audiweb Object Video - warning Audiweb comunica in modo corretto il nuovo dato disponibile: Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero laudience netta dei (pochi) siti misurati Solo 7 siti

37 Attached – Top 10 Websites and top 10 Applications applications excluded Applications only Top 10 Websites Top 10 Applications Source: Groupm Elaborations on Audiweb #Description Audienc e.000 Time per person Delta Audienc e Delta Time 1 Google26.5391.54.413%10% 2 Facebook22.6788.14.245%12% 3 YouTube20.1491.20.539%30% 4 Virgilio15.5160.53.043%14% 5 Wikipedia14.9740.16.3513%33% 6 Yahoo!14.7090.31.424%15% 7 Libero14.3281.21.009%11% 8 Blogger12.1010.12.0041%49% 9 MSN/WindowsLive/Bing11.3370.43.02-7%13% 10 Leonardo.it10.5610.10.207%11% TOT WEBSITES (app excluded) 28,7 mio Unique Audience (+6% vs March 12) 21h 14 min time per user (+17% vs March 12) TOT WEBSITES (app excluded) 28,7 mio Unique Audience (+6% vs March 12) 21h 14 min time per user (+17% vs March 12) APPLICATIONS 24,2 mio Unique Audience (+6% vs March 12) 3 h 10 min time per user (+7% vs March 12) APPLICATIONS 24,2 mio Unique Audience (+6% vs March 12) 3 h 10 min time per user (+7% vs March 12) #Description Audie nce.000 Time per person Delta Audience Delta Time 1 Windows Media Player (App)12.0740.52.386% -1% 2 Skype (App)9.6881.53.1216% 28% 3 Windows Live Messenger (App)6.1380.30.53-26% -33% 4 VLC media player (App)5.5331.36.314% 5% 5 iTunes (App)4.0460.40.57-12% -2% 6 Windows Live Photo Gallery (App)3.5810.17.0467% 12% 7 uTorrent (App)3.4580.36.5017% 35% 8 RealPlayer (App)1.8150.12.4855% -41% 9 Dropbox (App)1.6280.01.20119% 48% 10 iminent Messenger (App)1.5650.17.02418% -34%

38 Attached – Top Categories Portals and Communities Source: Groupm Elaborations on Audiweb data – applications included *Google+ lanciato a luglio 2011 PORTALS 25,2 mio Unique Audience (+5% vs Mar 12) 53 min time per user (+16% vs Mar 12) PORTALS 25,2 mio Unique Audience (+5% vs Mar 12) 53 min time per user (+16% vs Mar 12) COMMUNITIES 24,7 mio Unique Audience (+4% vs Mar 12) 8h 18 min time per user (+12% vs Mar 12) COMMUNITIES 24,7 mio Unique Audience (+4% vs Mar 12) 8h 18 min time per user (+12% vs Mar 12) #Description Audien ce.000 Time per person Delta Audience Delta Time 1Google26.5691.56.283%10% 2MSN/WindowsLive/Bing15.7590.49.12-2%-15% 3Virgilio15.6100.52.563%14% 4Yahoo!14.7420.33.214%13% 5Libero14.3471.21.049%11% 6Leonardo.it10.5610.10.207%11% 7Ask Search Network7.1630.05.537%102% 8Tiscali4.0100.39.16-3%7% 9Tuttogratis2.4270.03.25-8%43% 10FastWeb.it2.1180.16.3810%-21% 11AOL Media Network1.6300.17.20-10%-32% 12Kataweb tvzap1.3880.06.54-27%-1% 13PaginaInizio.com1.2610.16.5448%-25% 14Freeonline.it4820.02.4624%82% 15miniportale.it3610.06.45-47%-18% #Description Audien ce.000 Time per person Delta Audience Delta Time 1Facebook22.7068.14.265%12% 2Blogger12.1010.12.0041%49% 3WordPress.com5.4400.04.391%0% 4Virgilio Community4.6520.04.19-30%-12% 5ForumFree4.2890.10.18N.A. 6Libero Community3.8390.07.22-21%-76% 7Google+3.8320.03.5157%-17% 8ForumCommunity3.6120.10.09N.A. 9LinkedIn3.5240.11.0818%32% 10Twitter.com3.3490.19.42-12%16% 11Leonardo Community2.7970.12.0512%3% 12Badoo1.4701.38.57-32%40% 13Tumblr1.4660.20.0040%9% 14ask.fm1.0571.10.36N.A. 15Vk.com9760.22.08212%-3%

39 Source: Groupm Elaborations on Audiweb data – applications included ENTERTAINMENT 25,6 mio Unique Audience (+6% vs Mar 12) 5 h 55 min time per user (+29% vs Mar 12) ENTERTAINMENT 25,6 mio Unique Audience (+6% vs Mar 12) 5 h 55 min time per user (+29% vs Mar 12) VIDEO (Entertainments subcategory) 21,6 mio Unique Audience (+8% vs Mar 12) 1 h and 46 min time per user (+44% vs Mar 12) VIDEO (Entertainments subcategory) 21,6 mio Unique Audience (+8% vs Mar 12) 1 h and 46 min time per user (+44% vs Mar 12) BROADCASTER (Entertainments subcategory) 13,3 mio Unique Audience (+4% vs Mar 12) 17 min time per user (+7 vs Mar12) BROADCASTER (Entertainments subcategory) 13,3 mio Unique Audience (+4% vs Mar 12) 17 min time per user (+7 vs Mar12) Attached – Top Categories Entertainment; Video&Broadcaster #Description Audience.000 Time per person Delta Audience Delta Time 1YouTube20.1491.20.539%30% 2VideoMediaset3.6700.12.5814%-6% 3MyMovies.it3.3170.05.0410%-29% 4Dailymotion3.3070.04.44184%-91% 5Rai TV2.9180.11.0924%32% 6ComingSoon TV2.1840.03.2236%-32% 7Twww.tv1.9380.05.05187%-22% 8Now Video1.7320.28.35N.A. 9Italia-film.Com1.3710.04.0221%-15% 10ViTv1.2990.05.23N.A. 11CasaCinema.eu1.2530.14.26N.A. 12CineBlog011.2190.10.39113%32% 13Rojadirecta1.0790.18.0737%9% 14VideoPremium.NET9890.11.11N.A. 15Ivid9170.04.26-29%61% #DescriptionAudience.000 Time per person Delta AudienceDelta Time 1 Rai4.9990.11.4714%12% 2 SKY.it4.0660.11.040%-19% 3 Mediaset.it2.5740.04.30-5%-43% 4 La Repubblica TV2.2710.05.5111%31% 5 Corriere TV1.8520.05.338%53% 6 Staseraintv.com1.3020.10.1971%32% 7 Mediaset Premium1.1470.11.10-36%178% 8 Radio Deejay1.0090.06.5137%-21% 9 MTV.it9780.08.1024%10% 10 LA79240.07.3913%-24% 11 Il Fatto Quotidiano TV8550.04.29N.A. 12 Livestream8450.04.1730%74% 13 Gazzetta TV8370.03.2820%-5% 14 Yahoo! TV7400.02.121%-16% 15 Radio 1055370.13.59-16%57% #Description Audien ce.000 Time per person Delta Audience Delta Time 1YouTube20.1491.20.539%30% 2VEVO5.3520.05.289%14% 3Rai4.9990.11.4714%12% 4iTunes4.2280.39.28-11%-2% 5SKY.it4.0660.11.040%-19% 6La Gazzetta dello Sport3.8580.21.3011%-9% 7VideoMediaset3.6700.12.5814%-6% 8William Hill3.3770.02.1649%39% 9MyMovies.it3.3170.05.0410%-29% 10Dailymotion3.3070.04.44184%-91% 11Leonardo Musica2.8980.05.0587%21% 12Iminent.com2.8960.19.09212%39% 13SPIL Games Network2.7200.43.2217%-53% 14Mediaset.it2.5740.04.30-5%-43%

40 Source: Groupm Elaborations on Audiweb data – applications included SPORT 12,9 mio Unique Audience (+10% vs Mar 12) 52 min time per user (+7% vs Mar 12) SPORT 12,9 mio Unique Audience (+10% vs Mar 12) 52 min time per user (+7% vs Mar 12) BETTING 9,1 mio Unique Audience (+6% vs Mar 12) 1H e 8 min time per user (+6% vs Mar 12) BETTING 9,1 mio Unique Audience (+6% vs Mar 12) 1H e 8 min time per user (+6% vs Mar 12) Attached – Top Categories Sport and Betting #Description Audien ce.000 Time per person Delta Audience Delta Time 1La Gazzetta dello Sport4.2050.21.3011%-9% 2La Repubblica Sport2.5090.06.41-5%-9% 3Yahoo! Sports Websites1.9540.11.3010%20% 4Diretta.it1.6340.55.0329%50% 5Sportmediaset1.5430.38.1719%7% 6Corriere Sport1.5040.03.16-11%-12% 7Corriere dello Sport1.4590.19.05-12%14% 8SKY.it Sport1.3310.09.2252%-26% 9TuttoSport1.2950.19.13-2%-24% 10Blogo Sport1.2420.02.0462%16% 11Virgilio Sport1.0520.08.01-26%-16% 12Libero Sport1.0270.05.59N.A. 13Fantagazzetta.com9330.20.4033%-24% 14Cittaceleste.it8790.05.021772%-52% 15Fanpage Sport8540.04.40197%164% #Description Audien ce.000 Time per person Delta Audience Delta Time 1William Hill3.3770.02.1649%6% 2Sisal1.7260.17.37-12%39% 3888.com1.3640.02.543%6% 4Lottomatica1.3610.25.44-30%22% 5paddypower.com1.0990.12.112718%89% 6PLANET498610.02.47141%3381% 7bwin8280.16.1733%12% 8Betradar.com6240.21.4517%41% 9PokerStars.com5774.23.3370%38% 10Superenalotto.com5560.03.30227%-49% 11BetClic4680.11.49-45%104% 12PlayMillion.com4360.00.5544%81% 13Gioco digitale4160.17.14-58%25% 14SNAI4011.36.22-19%36% 15AspireGlobal4010.01.51N.A.

41 Source: Groupm Elaborations on Audiweb data – applications included MUSIC 11,2 mio Unique Audience (+15% vs. Mar 12) 16 min time per user (+25% vs. Mar 12) MUSIC 11,2 mio Unique Audience (+15% vs. Mar 12) 16 min time per user (+25% vs. Mar 12) Attached – Top Categories Music and News NEWS 23,3 mio Unique Audience (+7% vs Mar 12) 1 H 40 min time per user (+32% vs Mar 12) NEWS 23,3 mio Unique Audience (+7% vs Mar 12) 1 H 40 min time per user (+32% vs Mar 12) #Description Audience.000 Time per person Delta Audience Delta Time 1 VEVO5.3520.05.289%14% 2 Leonardo Musica2.8980.05.0587%21% 3 Fanpage Spettacolo2.2170.06.55N.A. 4 Rumblefish1.4800.01.46N.A. 5 Virgilio Musica7610.02.49-36%-29% 6 Spotify6271.12.23N.A. 7 Airdave.it5100.01.32-47%-30% 8 AOL Music4670.45.50-25%-31% 9 CBS Interactive4130.02.240%-11% 10 Jango Music3850.01.343%-22% 11 Sony Music3170.01.4318%-56% 12 Play.me.it2980.01.42-23%-14% 13 The Ex Girlfriends2850.00.50N.A. 14 SoundCloud2830.06.34-25%111% 15 Dailymotion Music2490.02.0448%35% #Description Audienc e.000 Time per person Delta Audience Delta Time 1La Repubblica10.0300.29.3115%-1% 2Corriere della Sera9.1400.25.469%15% 3Libero Notizie6.8590.14.1321%2% 4Blogo.it6.7220.04.5115%5% 5TGCOM246.0650.15.2437%10% 6Quotidiano.net5.6260.06.119%11% 7La Stampa.it5.5280.10.5342%16% 8Nanopress4.6470.03.1522%3% 9Virgilio Local4.6220.02.0942%12% 10Liquida4.3610.05.1334%24% 11Citynews3.7310.06.1253%21% 12Fanpage3.7310.08.5262%104% 13Il Fatto Quotidiano3.4350.16.1699%-3% 14ANSA3.3640.17.06-4%4% 15 Lettera433.2090.05.10 448%1%

42 Source: Groupm Elaborations on Audiweb data – applications included E COMMERCE 20,1 mio Unique Audience (+7% vs Mar 12) 1 H 27 min time per user (+19% vs Mar 12) E COMMERCE 20,1 mio Unique Audience (+7% vs Mar 12) 1 H 27 min time per user (+19% vs Mar 12) Attached – Top Categories Travel and eCommerce TRAVEL 18,2 mio Unique Audience (+2% vs Mar 12) 39 min time per user (-4% vs Mar 12) TRAVEL 18,2 mio Unique Audience (+2% vs Mar 12) 39 min time per user (-4% vs Mar 12) #Description Audience.000 Time per person Delta Audience Delta Time 1Google Maps12.6430.12.01-8%-9% 2TripAdvisor4.6880.07.0650%-8% 3Trenitalia3.5930.08.07-5%-29% 4Priceline Network3.3710.16.49-1%50% 5eDreams2.6580.06.0125%-8% 6Volagratis1.8040.07.522%-1% 7Ryanair.com1.7620.16.17-11%8% 8ViaMichelin1.7160.06.38-13%3% 9Opodo1.4950.02.2270%-13% 10Expedia1.4350.05.52-16%12% 11Google Earth1.3430.26.27-3%-12% 12easyJet1.1080.06.573%-9% 13Alitalia1.1030.09.13-10%-21% 14trivago1.0610.05.3816%24% 15Telepass1.0270.06.24-16%-9% #Description Audience.000 Time per person Delta Audience Delta Time 1eBay9.2140.52.317%26% 2Subito.it6.4731.13.3944%119% 3Amazon6.4350.13.3156%61% 4Groupon6.3900.08.50-2%11% 5eBay Classifieds5.2640.17.0825%13% 6Trova Prezzi4.1970.03.4154%5% 7Kijiji3.7250.11.1376%12% 8Ciao.2.9040.05.25N.A. 9Bakeca.it2.7260.07.0932%-25% 10Lidl2.4710.07.56107%-11% 11Privalia2.3620.14.5326%-30% 12IBS2.3590.06.4144%14% 13Vivastreet2.3020.04.5714%-11% 14Media World2.2460.07.522%-3% 15Groupalia2.0130.08.22-19%-14%

43 Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Finance and Family&Lifestyle FINANCE/INSURANCE 16,8 mio Unique Audience (+8% vs Mar 12) 46 min time per user (-9% vs Mar 12) FINANCE/INSURANCE 16,8 mio Unique Audience (+8% vs Mar 12) 46 min time per user (-9% vs Mar 12) #Description Audience.000 Time per person Delta Audience Delta Time 1 Il Sole 24 ORE4.3320.12.057%18% 2 PayPal2.8460.07.2010%14% 3 Gruppo Intesa Sanpaolo2.6890.31.477%17% 4 UniCredit Banca2.6190.24.26-15%19% 5 Banco Posta2.5800.10.34-9%-10% 6 Leonardo Economia2.1630.02.2712%-28% 7 SoldiOnline.it1.5410.05.0733%2% 8 Yahoo! Finance Websites1.5300.06.1416%-49% 9 Direct Line1.5130.04.1737%-20% 10 Genertel1.4340.01.56221%-83% 11 ING Direct1.3080.17.578%5% 12 Corriere Economia1.2220.03.08-19%-21% 13 La Repubblica Economia1.1120.03.25-32%-34% 14 Facile.it1.0330.06.070%3% 15 CartaSi9980.07.23-1%-8% #Description Audience.000 Time per person Delta Audience Delta Time 1 Pianetadonna.it6.6850.08.0841%62% 2 alfemminile.com5.1460.05.37N.A. 3 Donna Moderna4.8930.06.1798%-13% 4 Leonardo Donne3.1240.05.059%30% 5 Leiweb2.8360.05.2913%-47% 6 Nanopress Donna2.7660.03.0740%-12% 7 Gioco.it2.3040.35.3713%-46% 8 Blogo Donna2.2270.02.4658%26% 9 La Stampa Salute1.8420.03.47N.A. 10 Style.it1.8140.03.494%-36% 11 Subito.it – Persona1.8060.16.4591%99% 12 ELLE Network1.7300.03.0784%58% 13 DiLei1.6540.04.39N.A. 14 Leonardo Salute1.6510.02.50N.A. 15 Virgilio Donne1.5700.07.50-10%24% FAMILY AND LIFESTYLES 18,9 mio Unique Audience 38 min time per user FAMILY AND LIFESTYLES 18,9 mio Unique Audience 38 min time per user A partire dal mese di aprile 2012 sono stati introdotti allinterno della categoria alcuni siti precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria rispetto allomologo 2011, mentre il confronto è valido per i siti.

44 Source: Groupm Elaborations on Audiweb data – applications included AUTOMOTIVE 10,5 mio Unique Audience (+16% vs Mar 12) 43 min time per user (+38% vs Mar 12) AUTOMOTIVE 10,5 mio Unique Audience (+16% vs Mar 12) 43 min time per user (+38% vs Mar 12) Attached – Top Categories Automotive #DescriptionAudience.000Time per personDelta AudienceDelta Time 1 AutoScout24.it3.2490.26.3572%-6% 2 Subito.it - Veicoli3.2090.54.4369%113% 3 Quattroruote1.3560.09.2824%-22% 4 mobile.international1.0940.08.2840%-4% 5 Motori.it1.0120.03.3580%-24% 6 La Repubblica Motori8780.02.50-18%-36% 7 Virgilio Auto e Moto8630.03.44-14%-35% 8 Trovit Cars8320.03.37-8%14% 9 Blogo Motori8280.05.25-12%-15% 10 Fiat7670.08.324%23% 11 Leonardo Auto e Moto7490.02.253%8% 12 Ford6990.09.0818%58% 13 Opel6920.06.4429%39% 14 Volkswagen6710.04.3510%-34% 15 Automobili.com6450.04.2822%-27%

45 Attached – Object Video Source: Groupm Elaborations on Audiweb data – Object Video AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,5 mio Unique Audience (+9% vs Mar 12) 39 min time per user (+41% vs Mar 12) AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,5 mio Unique Audience (+9% vs Mar 12) 39 min time per user (+41% vs Mar 12) #DescriptionAudience.000Time per personDelta AudienceDelta Time 1La Repubblica2.9950.12.3712%60% 2Corriere della Sera2.4090.15.1613%69% 3Rai1.9111.13.5019%5% 4La Gazzetta dello Sport9520.06.3921%-14% 5SKY.it8010.38.0519%334% 6DeAbyDay3600.02.07-7%63% 7Libero Quotidiano2750.07.26N.A. 8Il Sole 24 ORE1280.03.32N.A.

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