4The Phases of a Rhythm Sustained Marketing Touchdown Ascend TAP 50 # of ISVs and Customers in Program# of Design Wins# of Solutions & Customers<20~200~5,000>10,000Sustained MarketingTouchdown100,000 ISVs& EnterprisesAscend200 LaunchTAP 50Each Rhythm has three phases: TAP, Ascend and Touchdown. A Rhythm starts after early messaging about the product or technology is sent to maket, and ends close to the launch of the product, when the Sales and Marketing organizations start sustained marketing.Ideally, the phases and their related activities follow a timeline related to the several milestones of product development. Since those milestones are not fixed in time, the delivery of the phases also are not fixed in time. The logistics of nominations and the interest from customers and partners can also influence the delivery of the phases, in an ongoing, interactive process.EarlyStaging PhaseAlphaBeta 1RTMTimeBeta 2t -24t - 12t - 6tLauncht + 6t – 18t + 12t -36
5TAP Tap is the first of the 3 phases of a Rhythm Starts during a product’s early Alpha phase~25 ISVs, ~25 customers worldwideCompanies with global appeal and brand1-to-1 engagement with product groupsInfluential customers and ISVsDiscuss ideas, features, conduct design reviewsDriven and executed by D&PE CorpField can eventually nominate ISVs and customers for consideration, following Corp’s guidelinesGoalsProvide feedback and validation to the product groupsDevelop early applications/pilots with real-world scenariosObtain great customer and partner evidenceThe Technology Adoption Program (TAP) is the first of the three phases in a Rhythm. TAP starts during the product's early alpha phase. TAP is a highly interactive, one-to-one engagement targeting the most influential customers and ISVs. In a TAP engagement, we will discuss ideas, discuss the product's features list, and conduct design reviews. TAP is primarily a Corporate-driven program: Field involvement is limited to nominating its best customers and partners for consideration by the D&PE Corporate TAP team.The main objectives of the TAP phase are to provide feedback and deep platform validation to the product group, create a sense of inevitability for the Microsoft platform, and obtain key customer and partner evidence for Launch. In the TAP phase, we engage roughly 25ISVs and 25 enterprise customers per Rhythm. Each customer or ISV should develop an application or proof of concept by the end of its engagement.
6Ascend Ascend is the second of the 3 phases of a Rhythm Starts during a product’s pre-public Beta 1 phase~1,000 influential customers and ISVsGSM and CAS customers, managed partnerslaunch deploymentsDriven by D&PE Corp and FieldField nominates ISVs and customers for consideration, following Corp’s guidelinesCorp-led trainings + Field activities“Train-the-trainer” element for FieldDeep engagement – moderate scale, Field involvementGoalsEarly deployments, Field readinessObtain great customer and partner evidence, PR momentumGenerate content and demos for Touchdown phaseAscend is the second of the three phases of a Rhythm. Ascend usually begins during the product's Beta 1 (pre-public) phase, and is aimed at our Global, Strategic and Major (GSM) customers, Corporate Account Segment (CAS), and our Gold certified, managed partners. Like TAP, Ascend is a highly interactive, program. This phase involves the Field much more than TAP, and includes a “train the trainer” program element for Fieldengagements.Ascend is primarily focused on training and early deployments of a given Rhythm, and involves a combination of Corporate-led trainings and Field-driven activities. The objectives for Ascend are deep engagement via moderate scale and Field involvement; achieving Field readiness; generating content and demos for the Touchdown phase; generating customer and partner evidence; and generating PR momentum. In the Ascend phase, we plan to secure launch deployments.
7Touchdown Touchdown is the third of the 3 phases of a Rhythm Starts during a product’s public Beta 2 phase~100,000 developers in ISVs and EnterprisesField drives demand, Corp produces contentBroad marketingField-driven eventsOnline assetsGoalsReach a wide audience~100,000 professional developersSecure online statements of intent from ISVsObtain great customer and partner evidence, PR momentumTouchdown is the third of the three phases of a Rhythm. While the first two phases are high-touch engagements, Touchdown is a broad initiative aimed at promoting a given Rhythm to a very wide audience. As a rule, the goal of the Touchdown phase is to reach 100,000 professional developers, and secure online statements of intent from a number of ISVs. Touchdown generally runs from a product's first public beta to about 12 months after the product launches.Touchdown achieves scale through broad marketing, Field-driven events, and online assets. The Field drives the demand for Touchdown, while Corporate develops the content for this phase of the Rhythm.
8FY05 Rhythm Visual Studio 2005 SQL Server 2005 Smart Client Connected SystemsWindows Server 2003Windows Longhorn
9Eventi Ascend Eventi riservati agli ISV iscritti ai programmi Ascend SQL Server 2005Corsi di 5 giorniDatabase Development (31 gennaio 2005)Database Infrastructure & Scalability (28 marzo 2005)Business Intelligence Development (4 aprile 2005)Visual Studio 2005Conferenza di 5 giorni su 3 track parallele (14 marzo 2005)
10New Directions for Solutions Smart ClientOffice Smart Client – Wave 2Windows Server 2003Small Business Server 2003Windows Sharepoint ServicesSQL Server 2005Reporting ServicesOLAP
11Skill Assessment I vostri sviluppatori sono pronti per la certificazione? Test on-line erogato da PCSnet3 linguaggi: VB6, VB.NETt, C#3 specializzazioni: Windows, Web, XML e Web Serv.52 domande: Livello equivalente esame certificazioneEsito in tempo realePiano di formazione personalizzatoReport al Direttore TecnicoNessun risultato di dettaglio a MicrosoftTutte le informazioni disponibili presso Carlo Pinasco e nel documento che vi è stato consegnatoPer aderire compilare il documento allegato
12Chiamateci per .... Technical concierge Assessment di soluzioni Review architetturaliIntegrazione di tecnologieRoadmap di prodottiCertificazione di soluzioniISV TeamCarlo PinascoGabriele CastellaniWalter Poloni
13Call to action Skill assessment Eventi Ascend Office Smart Client Windows Sharepoint ServicesSQL Server 2005