John Cabot University Le nuove tecnologie come vantaggio competitivo della piccola impresa Stefano Gazziano INPDAP: CORSO DI PERFEZIONAMENTO 28 Maggio.

Presentazione sul tema: "John Cabot University Le nuove tecnologie come vantaggio competitivo della piccola impresa Stefano Gazziano INPDAP: CORSO DI PERFEZIONAMENTO 28 Maggio."— Transcript della presentazione:

1 John Cabot University Le nuove tecnologie come vantaggio competitivo della piccola impresa Stefano Gazziano INPDAP: CORSO DI PERFEZIONAMENTO 28 Maggio – 2 Agosto 2012 1sgazziano@johncabot.edu

2 Stefano Gazziano your instructor First programming with punching cards, 1978, Univac 1100, Physics, La Sapienza Univ, Rome Italy First personal web page June 1994, ICSI, UC Berkeley, Calif. USA (wayback machine listed it in 1996, there was no wayback machine in 1994 ) First personal web page June 1994, ICSI, UC Berkeley, Calif. USA JCU Faculty since 1999 Univ. Rome, Univ. Glasgow UK, Georgia Tech Atlanta USA, Univ California Berkeley 1994, ENI, OECD, EC, other private industry, ENEA, consultant in web reputation management. sgazziano@johncabot.edu2

3 Il Programma – 1 Cloud computing per i sistemi informativi aziendali ed il lavoro in gruppo – Cosè il cloud un esempio immediato in classe – Offerta attuale e tendenze del Cloud – Risparmi ed efficienza – Sicurezza e tutela dei dati aziendali Presenza in rete: sito Web – Una delle componenti – Progettazione – Sviluppo e usabilità del sito – Piattaforme online – Strumenti per la gestione dei contenuti – Aggiornamento del sito da parte di personale non ICT – Ottimizzazione e posizionamento sui motori di ricerca 3sgazziano@johncabot.edu

4 Il Programma – 2 Piattaforme di commercio elettronico pay-per-use – Integrazione dei servizi di vendita con la piattaforma online – Servizio allutenza in rete (online CRM) – Post vendita e assistenza clienti Banner pubblicitari – Servizi pay per click pay per impression, Google Adwords e Adsense Marketing digitale (newsletter e DEM, canali e-mail, sms, mms, fax e sondaggi, con analisi statistiche, comparative e di performance; campagne di acquisizione utenti, concorsi e giochi online per incrementare gli iscritti al database, programmi di incentivazione e fidelizzazione. 4sgazziano@johncabot.edu

5 Il Programma - 3 – Promozione aziendale su Web Regole ed esperienze Blog, social network, comunità di utenti Quale piattaforma per quale paese ? – (Orkut, Facebook, Badoo, QQ, Twitter, Vkontakte, Linkedin, …. … …) 5sgazziano@johncabot.edu

6 Il Programma – 1 lets start Cloud computing per i sistemi informativi aziendali ed il lavoro in gruppo – Offerta attuale e tendenze del Cloud – Risparmi ed efficienza – Sicurezza e tutela dei dati aziendali – Cosè il cloud un esempio immediato in classe 6sgazziano@johncabot.edu

7 Cloud computing: lavorare direttamente su Internet sgazziano@johncabot.edu7 Sometimes called simply the Net, the Internet is a worldwide system of computer networksa network of networks hence Internet, in which users at any one computer can get information from any other computer The Internet uses a portion of the total resources of the currently existing public telecommunication networks. Technically, what distinguishes the Internet is its use of a set of protocols called TCP/IP (Transmission Control Protocol/Internet Protocol).

8 An Intranet sgazziano@johncabot.edu8 An intranet is the use of Web technologies to create a private network, usually within one enterprise. It is typically a complete LAN, or several intra- connected LANs Intranets are used for: – work-group activities – the distributed sharing of projects within the enterprise – Controlled access to company financial documents – use of knowledge management, research materials, online training, and other information that requires distribution within the enterprise.

9 Intranet v/s Internet sgazziano@johncabot.edu9

10 Extranet sgazziano@johncabot.edu10 Connect several intranets via the Internet, by adding a security mechanism and some additional functionalities They form a larger virtual network that allows remote users (such as business partners or mobile employees) to securely connect over the Internet to the enterprises main intranet. Extranets are also employed by two or more enterprises (suppliers & buyers) to share information in a controlled fashion, and therefore they play a major role in the development of business-to- business electronic commerce and Supply Chain systems.

11 Intranet v/s Internet, 2 sgazziano@johncabot.edu11 X disk FTP area web sites (e.g. Facebook) JCU facilities Rest of the World (your laptop is here, at home) The FIREWALL connects intranet to internet PC Lab is here

12 Local v/s Network sgazziano@johncabot.edu12 Local = on your machine(e.g.C:/programs) Local Network = « Intranet » X: shared disk (user permissions, permanent) O: temporary area (cleared periodically) Accessible only from within JCU premises Network, a.k.a. « cloud » Google docs MS Office 2010 (near future)

13 The World Wide Web sgazziano@johncabot.edu13 Runs on the Internet, Intranet, Extranet Uses the Hypertext Protocol (HTTP) We just call it the Internet, but it is a subset of it

14 Files on the Web sgazziano@johncabot.edu14

15 sgazziano@johncabot.edu15

16 Web server and web browser are different sgazziano@johncabot.edu16

17 Real systems are a bit more complex, yes... sgazziano@johncabot.edu17

18 Cloud computing sgazziano@johncabot.edu18

19 Cloud Computing : software as a service sgazziano@johncabot.edu19

20 Cloud computing types sgazziano@johncabot.edu20

21 John Cabot University stefano.gazziano@enea.it Cloud computing From system to services The « Cloud » is a group of serves, software, storage, processes, applications, data bases, data … Somewhere on the Net someone knows where they all are

22 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing Does that rememeber you of something ? Perhaps the « mainframes of the 70s ??

23 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing Correct: The mainframe is distributed over the Net

24 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing Is a major concept about using storage and processing power from computers and servers distributed overall the world, and linked by the Internet a.k.a « The Grid »

25 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing Users (usually companies) are no more owners of their servers, but rather access a number of services available online with no need to maintain and manage the underlying infrastructure Applications and data are no more stored on local computers but « in the cloud », on a number of servers in different locations and interconnected by a high bandwiodht network, crucial to the efficiency of the system. Access to services is usually made via a web application, a browser.

26 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing Cloud computing is a concept close to « power grid » Computing power and storage is offered as « pay per use » by specialized companies As a matter of fact, companies do not need their own computers any more, but rely on a service company, which guarantees computing power and storage « on demand ».

27 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing Depending on the apoproacapproach, three « cloud computing » types may be listed: Internal cloud external private clouds public clouds This is what is known as « elastic computing capacity ».

28 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing There are already many IT systems « in the cloud » and many APIs to use API from Amazon, Amazon EC2 is one of the most popular.Amazon EC2 Many tools are compatible with Amazon EC2 APIs. Eucalyptus, Open system enabling the creation of on-premise Infrastructure as a Service clouds, with no requirements for retooling the organization's existing IT infrastructure or for introducing any specialized hardware.système libre utilisant de la virtualisation Xen et le langage Java.Eucalyptus egEclipse is a framework that allows users and developers to access arbitrary computing infrastructures (video). gEclipse (video) DotRiver. fully Open Source integrated desktop virtualization product in the market today. Offers total control of your workstations, Whatever their type, their configuration, their use, organization or technical architecture, whatever your needs and for all of your software.DotRiver.

29 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing Advantages Optimizes costs compared to traditional systems, allows the development of shared applications with no need of dedicated machines « in-house ». Actually, costs depend on the duration of the service used : no investments (human resources or machines) nécessite aucun investissement préalable (homme ou machine). The elasticity of the cloud also allows for evolutive services, which means load increase can be supported. As an example, Salesforce.com, (Wikipedia) a pioneer in cloud computing now has a customer base of more than 100,000 companies, serving millions of employees, with few thousands servers (1000 on March 2009).Salesforce.com(Wikipedia)

30 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing Hazards Secure access to applications between client and remote servers. General security of company network. Data on a cloud service are generally safer than on a local storage. It is anyway possible to store sensible data within the company protected areas, on an Intranet or Extranet.Intranet Extranet

31 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing Technology : The virtual machinevirtual machine Virtualization means to use a single computer like many computers at the same time. Software emulates Hardware = Total flexibility

32 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing

33 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing Case study : Microsoft AzureMicrosoft Azure

34 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing Case study : Amazon Elastic ComputingAmazon Elastic Computing

35 John Cabot University Mars 25-26 Tunis stefano.gazziano@enea.it Cloud computing Cas detude : ENEA GridENEA Grid

36 Cloud computing by Telecom Italia sgazziano@johncabot.edu36

37 aruba cloud.it sgazziano@johncabot.edu37

38 Google docs sgazziano@johncabot.edu38

39 Google docs: lets try it sgazziano@johncabot.edu39 Google Docs is a free, Web-based word processor, spreadsheet, presentation,form, and data storage service offered by Google. It allows users to create and edit documents online while collaborating in real-time with other users.word processorspreadsheetpresentationformGoogle

40 Google docsGoogle docs: a simple cloud computing sgazziano@johncabot.edu40 Use a gmail account (preferred, register now if you do not have one) Send me a mail to sgazziano@johncabot.edu sgazziano@johncabot.edu Wait for the invitation to access the file Follow my instructions in class

41 Il Programma – 1b Presenza in rete: sito Web – Una delle componenti – Progettazione – Sviluppo e usabilità del sito – Piattaforme online (Wordpress) – Strumenti per la gestione dei contenuti (CMS) – Aggiornamento del sito da parte di personale non ICT – Ottimizzazione e posizionamento sui motori di ricerca 41sgazziano@johncabot.edu

42 42sgazziano@johncabot.edu

43 Il Programma – 2 Piattaforme di commercio elettronico pay-per-use – Integrazione dei servizi di vendita con la piattaforma online – Servizio allutenza in rete (online CRM) – Post vendita e assistenza clienti Banner pubblicitari – Servizi pay per click pay per impression, Google Adwords e Adsense Marketing digitale (newsletter e DEM, canali e-mail, sms, mms, fax e sondaggi, con analisi statistiche, comparative e di performance; campagne di acquisizione utenti, concorsi e giochi online per incrementare gli iscritti al database, programmi di incentivazione e fidelizzazione. 43sgazziano@johncabot.edu

44 Il Programma - 3 – Promozione aziendale su Web Regole ed esperienze Blog, social network, comunità di utenti Quale piattaforma per quale paese ? – (Orkut, Facebook, Badoo, QQ, Twitter, Vkontakte, Linkedin, …. … …) 44sgazziano@johncabot.edu