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Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni.

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Presentazione sul tema: "Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni."— Transcript della presentazione:

1 Web monitor Internet key numbers June 2013

2 June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni nel mese, facendo registrare una leggera contrazione (-3%) rispetto allomologo 2012, riconducibile a un naturale travaso del traffico verso i mobile device (al momento non rilevati da Audiweb). Fanno eccezione gli utenti over 55 anni i quali mantengono un trend in crescita (55-64 y.o. +4%; +65 y.o. +10%). La penetrazione è pari al 53% della popolazione, con un picco del 70% sui 35-44 e del 69% sui 18-24. il Tempo Speso si mantiene stabile sia su base mensile che nel giorno medio. Su base giornaliera gli utenti dedicano in media 1 ora e 20 minuti al web. I più attivi si confermano i 18-24 con 1 ora e 34 minuti. Risulta in aumento il tempo speso online dai target over 35, lincremento più consistente si registra sui Silver Surfer (+7%). La leggera contrazione dellutenza si riflette anche sulle principali categorie, con leccezione dellambito Music (+3% Audience; +50% tempo), dove continua a crescere Spotify e del Betting che si mantiene stabile. Mentre sono più numerose le aree che mostrano una crescita del tempo speso: Communities (+1%); News (+4%); Travel (+2%); eCommerce (+13%); Sport (+5%) e Automotive (+39%). Il settore Automotive conferma il trend positivo del tempo speso registrato durante tutto il primo semestre 2013, con una crescita mensile media del 25% (vs. primo semestre 2012). La categoria viene guidata dai leader in ambito usato: Subito.it – Veicoli (+44% audience; +57% tempo) e Autoscout24.it (+22% audience), i quali catalizzano rispettivamente un terzo e un quinto dei minuti totali spesi sulla categoria. Segue in termini di utenza Quattroruote.it (+13% audience) sito di riferimento per notizie, recensioni e listini. A partire da giugno 2012 allinterno del Web Monitor è disponibile anche unanalisi di Audiweb Object Video, lestensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33).

3 Agenda 1.Quanti sono i surfers? 2.Quanto tempo passano on line? 3.Target diversi, consumi diversi 4.Che cosa fanno i surfers in rete?

4 June 2013 – Key numbers Audience register a smal decrease, while Time is stable Source: Groupm elaborations on Audiweb data *Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years). Audience Trend.000 June 2013: 27.414

5 June 2013 – Web & App – Audience and Time spent Website are performing better than web applications Audience.000 Main Applications Main Web Sites – apps excluded 5 Source: Groupm elaborations on Audiweb data Audience.000 TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun 12) 17h 50 min time per user (stable vs Jun 12) TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun 12) 17h 50 min time per user (stable vs Jun 12) APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun 12) 2 h 48 min time per user (-6% vs Jun 12) APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun 12) 2 h 48 min time per user (-6% vs Jun 12)

6 June 2013- Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long 6 Source: Groupm elaborations on Audiweb data Average Day Active Audience.000 Average Day Active Audience.000 Average Day Time per Person h:min Average Day Time per Person h:min Day Type Day Part

7 June 2013 –Internet Audience Composition Women online are increasing; over 60% of web pop. Is made of 25-54 y.o. Female +1% vs. 12 Male -1% vs. 12 Sex % Composition Sex % Composition Age % Composition Age % Composition Source: Groupm elaborations on Audiweb data

8 June 2013 – Unique Users by target Users over 55 y.o. register a relevant growth Adult 35-44 anni 6,615 mio UU +1% vs Jun 12 -3% vs May 13 Senior 55-64 anni 2,909 mio UU +4% vs Jun 12 -4% vs May 13 Young adult 25-34 4,780 mio UU -9% vs Jun12 -3% vs May13 Teen: 12-17 1,763 mio UU -15% vs Jun 12 -6% vs May 13 Silver Surfer +65 1,395 mio UU +10% vs Jun 12 -5% vs May 13 Post Teen: 18-24 2,992 mio UU -3% vs Jun 12 -3% vs May 13 Source: Groupm elaborations on Audiweb data – applications included Mature Adult 45-54 anni 5,193 mio UU -5% vs Jun 12 -3% vs May 13 Average: -3% Kids: 2-11 1,768 mio UU -2% vs Jun 12 -11% vs May 13

9 Kids: 2-11 0:46 -6% vs Jun 12 -3% vs May 13 Adult 35-44 anni 1:22 +4% vs Jun 12 -5% vs May 13 Senior 55-64 anni 1:15 +6% vs Jun 12 -5% vs May 13 Young Adult 25-34 1:29 -1% vs Jun 12 -9% vs May 13 Teen: 12-17 1:01 -20% vs Jun12 -8% vs May13 Silver Surfer +65 0:59 +7% vs Jun 12 -9% vs May 13 Post Teen: 18-24 1:34 -3% vs Jun 12 -5% vs May 13 Source: Groupm elaborations on Audiweb data – applications included Mature Adult 45-54 anni 1:19 stable vs Jun 12 -6% vs May 13 June 2013 – Time spent by target on daily average Time spent is growing on targets over 35 y.o. h:mmAverage: stable

10 June 2013 – Top 10 websites All top website register a decrease in audience Source: Groupm elaborations on Audiweb data – applications excluded Bubble size = Page Views Audience.000 Time per Person TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun 12) 17h 50 min time per user (stable vs Jun 12) TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun 12) 17h 50 min time per user (stable vs Jun 12)

11 June 2013 – Top 10 applications Windows Media Player is still leader by Audience, but Skype is fast growing Source: Groupm elaborations on Audiweb data Bubble size = Page Views Audience.000 Time per Person APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun 12) 2 h 48 min time per user (-6% vs Jun 12) APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun 12) 2 h 48 min time per user (-6% vs Jun 12)

12 June 2013– Most visited categories Most top categories show a decrease % vs Jun 2012 Source: Groupm elaborations on Audiweb data Audience.000 Subcategories weight Subcategories weight Search: 31% Portals: 40% Communities: 29% Search: 31% Portals: 40% Communities: 29% Video/Broadcaster/Music: 37% Games/Betting: 17% Sport: 10% Others: 36% Video/Broadcaster/Music: 37% Games/Betting: 17% Sport: 10% Others: 36% Travel services/info: 63% Holiday Planner: 37% Travel services/info: 63% Holiday Planner: 37% -4% -5% -4% -8% -4% -8% -5% 2% -3% -8% Average: -3%

13 June 2013– Time spent on categories News, eCommerce and Automotive show the best performance % vs June 2012 Source: Groupm elaborations on Audiweb data Time per Person h.min.sec -2% -4% -2% 10% 4% 13% -7% 2% -1% 13% 39% 0% -3% 7% 9% Average: -1%

14 June 2013 – Portals The category loose part of its time spent Source: Groupm Elaborations on Audiweb data – applications included * Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals PORTALS 24,0 mio Unique Audience (-2% vs Jun 12) 51 min time per user (-9% vs Jun 12) PORTALS 24,0 mio Unique Audience (-2% vs Jun 12) 51 min time per user (-9% vs Jun 12) Audience.000 Time per Person Bubble size = Page Views

15 June 2013 – Communities The category register a small decrease in audience COMMUNITIES 22,3 mio Unique Audience (-7% vs Jun 12) 6h 56 min time per user (+1% vs Jun 12) COMMUNITIES 22,3 mio Unique Audience (-7% vs Jun 12) 6h 56 min time per user (+1% vs Jun 12) Audience.000 Time per Person Bubble size = Page Views Linkedin: +30% Google+: +21% Linkedin: +30% Google+: +21%

16 June 2013 – Entertainment Times spent and audience register a small decrease Source: Groupm Elaborations on Audiweb data – applications included ENTERTAINMENT 23,7 mio Unique Audience (-4% vs Jun 12) 4 h 47 min time per user (-4% vs Jun 12) ENTERTAINMENT 23,7 mio Unique Audience (-4% vs Jun 12) 4 h 47 min time per user (-4% vs Jun 12) Audience.000 Time per PersonBubble size = Page Views William Hill +21%

17 June 2013- Video & Broadcaster Broadcaster perform better than video Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Time per Person Bubble size = Page Views VIDEO (Entertainments Subcategory) 19,1 mio Unique Audience (-7% vs Jun 12) 1 h and 18 min time per user (-17% vs Jun 12) VIDEO (Entertainments Subcategory) 19,1 mio Unique Audience (-7% vs Jun 12) 1 h and 18 min time per user (-17% vs Jun 12) BROADCASTER (Entertainments Subcategory) 11,4 mio Unique Audience (-9% vs Jun 12) 14 min time per user (-2% vs Jun12) BROADCASTER (Entertainments Subcategory) 11,4 mio Unique Audience (-9% vs Jun 12) 14 min time per user (-2% vs Jun12) MyMovies: +10% StaserainTV: +44% MyMovies: +10% StaserainTV: +44%

18 18 June 2013 – Focus on online tv broadcaster Rai.TV confirms the best performance on time spent -12% Delta Audience +94% Delta Time -12% Delta Audience +94% Delta Time stable Delta Audience -20% Delta Time stable Delta Audience -20% Delta Time -10% Delta Audience -17% Delta Time -10% Delta Audience -17% Delta Time -26% Delta Audience +22% Delta Time -26% Delta Audience +22% Delta Time Source: Groupm Elaborations on Audiweb data – applications included

19 June 2013 – Sport The category registers a good increase in time spent Source: Groupm Elaborations on Audiweb data – applications included SPORT 11,0 mio Unique Audience (-14% vs Jun 12) 52 min time per user (+5% vs Jun 12) SPORT 11,0 mio Unique Audience (-14% vs Jun 12) 52 min time per user (+5% vs Jun 12) Audience.000 Time per Person Bubble size = Page Views

20 June 2013 - Betting Good increase in time spent. William Hill is still leader Source: Groupm Elaborations on Audiweb data – applications included BETTING 8,2 mio Unique Audience (stable vs Jun 12) 54 min time per user (+9% vs Jun 12) BETTING 8,2 mio Unique Audience (stable vs Jun 12) 54 min time per user (+9% vs Jun 12) Audience.000 Time per Person Bubble size = Page Views Lottomatica: +9%

21 June 2013 - Music The category registers a strong increase in audience and time spent. Spotify has the largest amount of time spent Source: Groupm Elaborations on Audiweb data – applications included *Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube Audience.000 Time per Person Bubble size = Page Views MUSIC 10,0 mio Unique Audience (+3% vs. Jun 12) 18 min time per user (+50% vs. Jun 12) MUSIC 10,0 mio Unique Audience (+3% vs. Jun 12) 18 min time per user (+50% vs. Jun 12) Leonardo Musica: +121%

22 June 2013 – News Good performance on Time spent. Most top player show a positive sign Source: Groupm Elaborations on Audiweb data – applications included NEWS 21,3 mio Unique Audience (-5% vs Jun 12) 1 H 28 min time per user (+4% vs Jun 12) NEWS 21,3 mio Unique Audience (-5% vs Jun 12) 1 H 28 min time per user (+4% vs Jun 12) Audience.000 Time per Person Bubble size = Page Views

23 23 June 2013 – Focus on News Online Corriere.it shows the best performance on time spent -4% Delta Audience -11% Delta Time -4% Delta Audience -11% Delta Time Monthly Audience: 8,7 mio Daily Audience: 1,3 mio Monthly Audience: 8,7 mio Daily Audience: 1,3 mio -12% Delta Audience -2% Delta Time -12% Delta Audience -2% Delta Time Monthly Audience: 7,4 mio Daily Audience: 1,0 mio Monthly Audience: 7,4 mio Daily Audience: 1,0 mio -4% Delta Audience -16% Delta Time -4% Delta Audience -16% Delta Time -4% Delta Audience -14% Delta Time -4% Delta Audience -14% Delta Time Monthly Audience: 5,0 mio Daily Audience: 561 mila Monthly Audience: 5,0 mio Daily Audience: 561 mila Monthly Audience: 4,1 mio Daily Audience: 361 mila Monthly Audience: 4,1 mio Daily Audience: 361 mila Source: Groupm Elaborations on Audiweb data – applications included

24 June 2013 - Travel Travel area shows a little decrease. Tripadvisor register a good growth Source: Groupm Elaborations on Audiweb data – applications included TRAVEL 17,2 mio Unique Audience (-8% vs Jun 12) 42 min time per user (+2% vs Jun 12) TRAVEL 17,2 mio Unique Audience (-8% vs Jun 12) 42 min time per user (+2% vs Jun 12) Audience.000 Time per Person Bubble size = Page Views TripAdvisor: +35% eDreams: +33% TripAdvisor: +35% eDreams: +33%

25 June 2013 e-Commerce Audience is stable, while Time is fast growing. E COMMERCE 19,3 mio Unique Audience (-4% vs jun 12) 1 H 15 min time per user (+13% vs Jun 12) E COMMERCE 19,3 mio Unique Audience (-4% vs jun 12) 1 H 15 min time per user (+13% vs Jun 12) Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person Trova Prezzi: +25% Kijiji: +51% Trova Prezzi: +25% Kijiji: +51%

26 June 2013 - Finance/Insurance The category shows a decreasing trend Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person FINANCE/INSURANCE 15,4 mio Unique Audience (-4% vs Jun 12) 43 min time per user (-7% vs Jun 12) FINANCE/INSURANCE 15,4 mio Unique Audience (-4% vs Jun 12) 43 min time per user (-7% vs Jun 12) SoldiOnline: +72%

27 June 2013 - Family and Lifestyles Pianetadonna is still leader, followed by Donna Moderna Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person Leonardo Donne: +12% FAMILY AND LIFESTYLES 17,0 mio Unique Audience (-4% vs Jun 12) 40 min time per user (-1% vs Jun 12) FAMILY AND LIFESTYLES 17,0 mio Unique Audience (-4% vs Jun 12) 40 min time per user (-1% vs Jun 12)

28 June 2013 - Automotive The category register a relevant growth on Time Spent AUTOMOTIVE 9,3 mio Unique Audience (-3% vs Jun 12) 36 min time per user (+39% vs Jun 12) AUTOMOTIVE 9,3 mio Unique Audience (-3% vs Jun 12) 36 min time per user (+39% vs Jun 12) Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person Quattroruote: +13% Motori.it: +173% Quattroruote: +13% Motori.it: +173%

29 June 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites Source: Groupm elaborations on Audiweb data – applications excluded Bubble size = Stream Views Audience.000 Time per Person AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun 12) 36 min time per user (+14% vs Jun 12) AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun 12) 36 min time per user (+14% vs Jun 12) =

30 30 Mobile Browsing

31 La navigazione mobile Il trend positivo continua, quasi tutti gli smartphoner navigano 31 Fonte: Elaborazioni GroupM su dati Mobile Next H1 2013 +27% vs. H1 2012 +131% vs. Q1 11 Mobile Browsing H1 2012 - Mio di adulti Base: pop mobile = 26.2 mio 14,3 mio di utenti smartphone navigano da mobile, pari al 70% del totale smartphoner H1 2013 - Mio di adulti Base: pop web + smartphone = 20,6 mio H1 2013 - Mio di adulti Base: pop web + smartphone = 20,6 mio

32 Il profilo del mobile browser Studente o lavoratore giovane/adulto, con un livello di istruzione medio alto 32 Fonte: Elaborazioni GroupM su Dati Mobile Next H1 2013 % comp; Base: 14,3 mioIndex vs tot mobile pop Mobile Browsing

33 - Audiweb Object Video: metodologia - Schede categorie Allegati

34 Audiweb Object Video – una novità Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una finestra dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video: I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti: SITIEDITORI La Repubblica TV Gruppo Editoriale L'Espresso De Agostini by Day e Sky Il Sole 24 ore Rai TvRai Corriere della Sera, Gazzetta dello Sport e Lei Web RCS La rilevazione infatti è legata allinserimento volontario di un tag speciale allinterno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere Unique Audience (contatti netti) Unique Audience (contatti netti) Stream Views (contatti lordi) Stream Views (contatti lordi) Time spent (tempo speso) Time spent (tempo speso)

35 Audiweb Object Video - warning Audiweb comunica in modo corretto il nuovo dato disponibile: Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero laudience netta dei (pochi) siti misurati Solo 7 siti

36 Attached – Top 10 Websites and top 10 Applications applications excluded Applications only Top 10 Websites Top 10 Applications Source: Groupm Elaborations on Audiweb #Description Audienc e.000 Time per person Delta Audienc e Delta Time 1 Google24.5591.40.39-5%9% 2 Facebook20.3536.46.10-8%1% 3 YouTube17.3351.02.15-9%-19% 4 Virgilio13.4800.47.36-6%-1% 5 Wikipedia13.0670.17.05-1%16% 6 Yahoo!13.0380.28.32-11%-8% 7 Libero12.9331.10.52-3%1% 8 Blogger10.2600.11.45-11%-3% 9 MSN/WindowsLive/Bing9.8230.34.50-20%3% 10 Leonardo.it8.9860.09.28-17%-2% TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun 12) 17h 50 min time per user (stable vs Jun 12) TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun 12) 17h 50 min time per user (stable vs Jun 12) APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun 12) 2 h 48 min time per user (-6% vs Jun 12) APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun 12) 2 h 48 min time per user (-6% vs Jun 12) #Description Audie nce.000 Time per person Delta Audience Delta Time 1 Windows Media Player (App)11.1770.52.57-5% 5% 2 Skype (App)9.8151.32.2415% -2% 3 VLC media player (App)5.1661.47.04-1% 15% 4 Windows Live Messenger (App)5.0500.11.15-39% -74% 5 iTunes (App)3.6780.34.28-9% -23% 6 uTorrent (App)3.4110.37.2711% 47% 7 Windows Live Photo Gallery (App)3.3650.18.2435% 12% 8 iminent Messenger (App)2.1680.14.25291% -37% 9 Dropbox (App)1.5960.01.0477% -6% 10 Picasa (App)1.4650.26.02-16% -10%

37 Attached – Top Categories Portals and Communities Source: Groupm Elaborations on Audiweb data – applications included *Google+ lanciato a luglio 2011 PORTALS 24,0 mio Unique Audience (-2% vs Jun 12) 51 min time per user (-9% vs Jun 12) PORTALS 24,0 mio Unique Audience (-2% vs Jun 12) 51 min time per user (-9% vs Jun 12) COMMUNITIES 22,3 mio Unique Audience (-7% vs Jun 12) 6h 56 min time per user (+1% vs Jun 12) COMMUNITIES 22,3 mio Unique Audience (-7% vs Jun 12) 6h 56 min time per user (+1% vs Jun 12) #Description Audien ce.000 Time per person Delta Audience Delta Time 1Google24.5821.42.28 -5%9% 2MSN/WindowsLive/Bing13.7820.34.56 -17%-34% 3Virgilio13.5630.47.26 -6%-1% 4Yahoo!13.0690.29.49 -11% 5Libero12.9471.10.55 -3%2% 6Leonardo.it8.9860.09.28 -17%-2% 7Ask Search Network6.8520.04.52 13%99% 8Tiscali3.5390.40.21 -13%-22% 9FastWeb.it1.6170.23.30 -10%10% 10Tuttogratis1.5460.02.36 -40%-5% 11AOL Media Network1.1320.22.12 -19%10% 12Kataweb tvzap1.1310.03.44 -34%-26% 13PaginaInizio.com8880.20.39 -1%52% 14Intoscana.it5140.01.28 93%-14% 15Freeonline.it3920.03.20 1%98% #Description Audien ce.000 Time per person Delta Audience Delta Time 1Facebook20.3866.46.24 -8%1% 2Blogger10.2600.11.45 -11%-3% 3WordPress.com5.1820.04.42 -16%-17% 4LinkedIn3.5250.12.06 30%25% 5ForumFree3.3670.10.53 N.A. 6Google+3.3570.04.22 21%94% 7Virgilio Community3.3330.03.43 -44%-27% 8ForumCommunity3.1340.08.12 N.A. 9Libero Community3.0720.05.39 -37%-75% 10Leonardo Community2.8210.10.53 -10%-7% 11Twitter.com2.6430.18.55 -20%106% 12ask.fm1.6641.44.38 N.A. 13Tumblr1.6580.19.03 17%66% 14Tweetmeme1.4930.01.10 7365%126% 15Badoo1.2631.39.08 -20%49%

38 Source: Groupm Elaborations on Audiweb data – applications included ENTERTAINMENT 23,7 mio Unique Audience (-4% vs Jun 12) 4 h 47 min time per user (-4% vs Jun 12) ENTERTAINMENT 23,7 mio Unique Audience (-4% vs Jun 12) 4 h 47 min time per user (-4% vs Jun 12) VIDEO (Entertainments subcategory) 19,1 mio Unique Audience (-7% vs Jun 12) 1 h and 18 min time per user (-17% vs Jun 12) VIDEO (Entertainments subcategory) 19,1 mio Unique Audience (-7% vs Jun 12) 1 h and 18 min time per user (-17% vs Jun 12) BROADCASTER (Entertainments subcategory) 11,4 mio Unique Audience (-9% vs Jun 12) 14 min time per user (-2% vs Jun12) BROADCASTER (Entertainments subcategory) 11,4 mio Unique Audience (-9% vs Jun 12) 14 min time per user (-2% vs Jun12) Attached – Top Categories Entertainment; Video&Broadcaster #Description Audience.000 Time per person Delta Audience Delta Time 1YouTube17.3351.02.15-9%-19% 2MyMovies.it2.6020.04.4510%-8% 3VideoMediaset2.2970.07.110%-20% 4Rai TV2.1590.12.12-12%94% 5Vube2.0590.01.45N.A. 6Twww.tv1.9360.06.40121%14% 7ComingSoon TV1.8260.03.0714%-13% 8Now Video1.6610.08.43N.A. 9Dailymotion1.5880.09.3910%-55% 10Italia-film.Com1.4720.03.363%-25% 11CineBlog011.3100.07.55101%-4% 12ViTv1.1920.02.38N.A. 13Ivid1.1850.05.43-7%137% 14VideoPremium.NET9420.10.34177%266% 15IMDb - Internet Movie7780.03.56-15%-8% #DescriptionAudience.000 Time per person Delta AudienceDelta Time 1 Rai3.8530.11.42-16%21% 2 SKY.it3.3150.06.54-10%-17% 3 La Repubblica TV1.8560.04.12-19% 4 Mediaset.it1.4980.04.09-14%23% 5 Corriere TV1.4320.04.08-26%6% 6 Staseraintv.com1.1930.10.1044%4% 7 MTV.it1.1570.06.1421%-18% 8 Fanpage Youmedia TV8560.03.39N.A. 9 Gazzetta TV8040.02.310%-21% 10 Mediaset Premium7430.08.05-22%15% 11 Livestream6720.03.2811%-24% 12 Radio Deejay6470.07.190%-3% 13 Il Fatto Quotidiano TV5390.04.12N.A. 14 Radio 1055360.08.483%6% 15 LA75200.07.00-26%22% #Description Audien ce.000 Time per person Delta Audience Delta Time 1YouTube17.3351.02.15 -9%-19% 2VEVO4.7920.04.13 -1%-20% 3Rai3.8530.11.42 -16%21% 4iTunes3.7830.33.12 -11%-16% 5William Hill3.3740.02.15 21%-7% 6SKY.it3.3150.06.54 -10%-17% 7La Gazzetta dello Sport3.3010.21.00 -21%3% 8Leonardo Musica2.7400.04.14 -6%-9% 9Iminent.com2.7010.14.25 42%-9% 10MyMovies.it2.6020.04.45 10%-8% 11SPIL Games Network2.4741.04.33 -12%-20% 12VideoMediaset2.2970.07.11 0%-20% 13Vube2.0590.01.45 N.A. 14Fanpage Spettacolo2.0140.08.28 2113%370%

39 Source: Groupm Elaborations on Audiweb data – applications included SPORT 11,0 mio Unique Audience (-14% vs Jun 12) 52 min time per user (+5% vs Jun 12) SPORT 11,0 mio Unique Audience (-14% vs Jun 12) 52 min time per user (+5% vs Jun 12) BETTING 8,2 mio Unique Audience (stable vs Jun 12) 54 min time per user (+9% vs Jun 12) BETTING 8,2 mio Unique Audience (stable vs Jun 12) 54 min time per user (+9% vs Jun 12) Attached – Top Categories Sport and Betting #Description Audien ce.000 Time per person Delta Audience Delta Time 1La Gazzetta dello Sport4.2050.21.00-21% 3% 2La Repubblica Sport2.5090.04.00-10% -27% 3Yahoo! Sports Websites1.9540.08.27-50% -16% 4Corriere Sport1.6340.03.58-35% -24% 5Sportmediaset1.5430.33.27-8% -14% 6Corriere dello Sport1.5040.19.43-33% 26% 7TuttoMercatoWeb.com1.4590.36.48-10% -9% 8TuttoSport1.3310.29.02-23% 29% 9Diretta.it1.2950.35.18-12% 9% 10calciomercato.com1.2420.22.09-10% 16% 11Cittaceleste.it1.0520.06.05308% -46% 12Calciomercato.it1.0270.06.11-33% 34% 13Virgilio Sport9330.10.46-47% -12% 14Blogo Sport8790.02.35-17% 14% 15Libero Sport8540.06.24 N.A. #Description Audien ce.000 Time per person Delta Audience Delta Time 1William Hill3.3740.02.15 21%9% 2888.com1.8370.03.48 38%-7% 3Sisal1.0970.13.33 -39%74% 4Lottomatica1.0270.23.40 9% 5Betradar.com8730.10.39 16%21% 6paddypower.com8570.09.21 326%-4% 7Gioco digitale8300.19.30 -14%-66% 8PLANET496380.02.23 61%219% 9PokerStars.com4532.29.03 47%-32% 10BetClic3600.06.55 -36%-51% 11Superenalotto.com3580.03.06 198%-22% 12SNAI2521.48.30 -31%135% 13StarVegas2270.09.46 N.A. 14Estrazionilotterie.it2230.03.59 N.A. 15ContareLeCarte.it1940.00.31 N.A.

40 Source: Groupm Elaborations on Audiweb data – applications included MUSIC 10,0 mio Unique Audience (+3% vs. Jun 12) 18 min time per user (+50% vs. Jun 12) MUSIC 10,0 mio Unique Audience (+3% vs. Jun 12) 18 min time per user (+50% vs. Jun 12) Attached – Top Categories Music and News NEWS 21,3 mio Unique Audience (-5% vs Jun 12) 1 H 28 min time per user (+4% vs Jun 12) NEWS 21,3 mio Unique Audience (-5% vs Jun 12) 1 H 28 min time per user (+4% vs Jun 12) #Description Audience.000 Time per person Delta Audience Delta Time 1 VEVO4.7920.04.13 -1%-20% 2 Leonardo Musica2.7400.04.14 -6%-9% 3 Fanpage Spettacolo2.0140.08.28 N.A. 4 rumblefish1.0560.01.16 N.A. 5 Spotify8491.04.50 N.A. 6 Virgilio Musica5040.03.44 -33%40% 7 CBS Interactive4500.02.14 -8%-1% 8 Jango Music4110.02.28 6%37% 9 AOL Music Websites3600.55.11 -45%63% 10 Airdave.it3270.01.29 -53%-22% 11 rockol.it3260.01.42 27%-49% 12 Sony Music3040.01.30 -44%-91% 13 Universal Music2480.01.21 80%-51% 14 Warner Music2350.01.31 104%-56% 15 Dailymotion Music2300.03.22 -13%267% #Description Audienc e.000 Time per person Delta Audience Delta Time 1La Repubblica8.7380.23.19 -4%-11% 2Corriere della Sera7.4390.22.04 -12%-2% 3Libero Notizie5.9160.05.27 12%-67% 4Blogo.it5.6870.05.50 -7%13% 5TGCOM244.9590.13.38 -4%-16% 6Quotidiano.net4.7820.05.37 -15%-1% 7La Stampa.it4.0750.09.56 -4%-14% 8Citynews4.0620.08.10 20%48% 9Nanopress3.8530.03.19 -10%-2% 10Fanpage3.8470.12.20 22%174% 11Virgilio Local3.8030.01.56 22%-4% 12Affari Italiani3.3010.09.36 N.A. 13ANSA3.1240.12.26 -19%7% 14Liquida3.0490.03.33 -15%-25% 15Lettera432.9460.05.42 243%84%

41 Source: Groupm Elaborations on Audiweb data – applications included E COMMERCE 19,3 mio Unique Audience (-4% vs jun 12) 1 H 15 min time per user (+13% vs Jun 12) E COMMERCE 19,3 mio Unique Audience (-4% vs jun 12) 1 H 15 min time per user (+13% vs Jun 12) Attached – Top Categories Travel and eCommerce TRAVEL 17,2 mio Unique Audience (-8% vs Jun 12) 42 min time per user (+2% vs Jun 12) TRAVEL 17,2 mio Unique Audience (-8% vs Jun 12) 42 min time per user (+2% vs Jun 12) #Description Audience.000 Time per person Delta Audience Delta Time 1Google Maps11.5570.12.10-14%9% 2TripAdvisor4.9430.07.4835%0% 3Booking.com3.9430.13.210%7% 4eDreams3.5630.04.4233%-13% 5Trenitalia3.5160.07.29-12%-4% 6Volagratis1.7640.08.19-12%3% 7Ryanair.com1.7390.17.35-10%17% 8ViaMichelin1.6990.05.22-28%-15% 9trivago1.5660.02.53-1%-41% 10Expedia1.3350.06.44-32%27% 11easyJet1.1730.07.246%29% 12Opodo1.1590.02.062%31% 13Google Earth1.0520.31.03-22%9% 14Telepass1.0440.07.0912%37% 15Alitalia1.0150.11.02-26%27% #Description Audience.000 Time per person Delta Audience Delta Time 1eBay8.3990.38.27-4%10% 2Groupon6.6130.08.332%20% 3Subito.it6.4030.56.1642%40% 4Amazon6.2840.15.4445%61% 5eBay Classifieds4.0950.15.091%25% 6Trova Prezzi3.7130.03.4025%18% 7Kijiji3.4330.09.0151%-17% 8Lidl3.0140.04.5858%-2% 9Bakeca.it2.5150.07.006%-18% 10Ciao.2.4340.06.36 N.A. 11Media World2.2880.07.070%2% 12Vivastreet2.1780.04.389%-11% 13Pixmania2.1680.02.0921%-38% 14Privalia2.0020.16.5310%3% 15IBS1.9420.07.1926%33%

42 Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Finance and Family&Lifestyle FINANCE/INSURANCE 15,4 mio Unique Audience (-4% vs Jun 12) 43 min time per user (-7% vs Jun 12) FINANCE/INSURANCE 15,4 mio Unique Audience (-4% vs Jun 12) 43 min time per user (-7% vs Jun 12) #Description Audience.000 Time per person Delta Audience Delta Time 1 Il Sole 24 ORE3.7650.09.16-16%-13% 2 Gruppo Intesa Sanpaolo2.6780.27.05-8%-14% 3 UniCredit Banca2.6870.20.49-5%7% 4 Banco Posta2.1030.09.39-17%-3% 5 PayPal2.5770.07.0150%16% 6 Leonardo Economia1.5520.02.58-36%-21% 7 Yahoo! Finance Websites1.3250.06.46-10%-28% 8 SoldiOnline.it1.4790.04.0772%15% 9 Corriere Economia1.2220.03.37-33%-8% 10 ING Direct1.1500.17.39-16%54% 11 La Repubblica Economia1.0720.02.43-39%-33% 12 CartaSi9670.06.47-2%-17% 13 Facile.it1.1730.05.2341%5% 14 Genertel8500.02.1688%-74% 15 Direct Line1.3510.04.2635%-11% #Description Audience.000 Time per person Delta Audience Delta Time 1 Pianetadonna.it5.6460.06.177%-14% 2 Donna Moderna4.8340.05.5331%6% 3 alfemminile.com4.4210.11.40-6%+35% 4 Leonardo Donne2.7750.04.2912%22% 5 Leiweb2.5030.04.54-6%-13% 6 Nanopress Donna2.1230.02.52-9%-23% 7 Gioco.it2.0620.51.17-11% 8 DiLei1.9110.06.51 N.A. 9 Blogo Donna1.8250.02.310%9% 10 La Stampa Salute1.5090.03.31-2%19% 11 Medical News Reporter1.5030.02.01 N.A. 12 Style.it1.4820.04.09-30%-22% 13 D - la Repubblica1.4500.06.41-23%-16% 14 Subito.it - Casa e Persona1.3780.14.2759%57% 15 Disney Online1.2350.19.46-16%-29% FAMILY AND LIFESTYLES 17,0 mio Unique Audience (-4% vs Jun 12) 40 min time per user (-1% vs Jun 12) FAMILY AND LIFESTYLES 17,0 mio Unique Audience (-4% vs Jun 12) 40 min time per user (-1% vs Jun 12)

43 Source: Groupm Elaborations on Audiweb data – applications included AUTOMOTIVE 9,3 mio Unique Audience (-3% vs Jun 12) 36 min time per user (+39% vs Jun 12) AUTOMOTIVE 9,3 mio Unique Audience (-3% vs Jun 12) 36 min time per user (+39% vs Jun 12) Attached – Top Categories Automotive #DescriptionAudience.000Time per personDelta AudienceDelta Time 1 Subito.it - Veicoli2.7150.47.3544%57% 2 AutoScout24.it2.0650.31.0222%-8% 3 Quattroruote1.1910.07.4713%-7% 4 Motori.it1.0720.06.33173%50% 5 Fiat9620.04.3615%-23% 6 Virgilio Auto e Moto8210.04.54-12%24% 7 Trovit Cars6950.04.07-3%66% 8 Volkswagen6740.04.34-7%51% 9 Blogo Motori6470.07.44-7%19% 10 mobile.international6350.07.530%-18% 11 Gazzetta Motori6280.03.39-8%3% 12 La Repubblica Motori5800.03.27-51%-2% 13 Corriere Motori5610.03.05-11%14% 14 Ford5340.03.3230%-25% 15 Moto.it5190.18.06-43%71%

44 Attached – Object Video Source: Groupm Elaborations on Audiweb data – Object Video AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun 12) 36 min time per user (+14% vs Jun 12) AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun 12) 36 min time per user (+14% vs Jun 12) #DescriptionAudience.000Time per personDelta AudienceDelta Time 1 La Repubblica2.3860.10.02-10%46% 2 Corriere della Sera2.0650.08.10-7%16% 3 Rai1.4171.35.03-28%29% 4 SKY.it4940.43.4623%170% 5 La Gazzetta dello Sport9250.06.130%11% 6 DeAbyDay8790.03.31162%28% 7 Libero Quotidiano1760.05.22 N.A. 8 Il Sole 24 ORE790.05.03 N.A. 9 Quimamme TV70.01.39 N.A.

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