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Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni.

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Presentazione sul tema: "Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni."— Transcript della presentazione:

1 Web monitor Internet key numbers June 2013

2 June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni nel mese, facendo registrare una leggera contrazione (-3%) rispetto allomologo 2012, riconducibile a un naturale travaso del traffico verso i mobile device (al momento non rilevati da Audiweb). Fanno eccezione gli utenti over 55 anni i quali mantengono un trend in crescita (55-64 y.o. +4%; +65 y.o. +10%). La penetrazione è pari al 53% della popolazione, con un picco del 70% sui e del 69% sui il Tempo Speso si mantiene stabile sia su base mensile che nel giorno medio. Su base giornaliera gli utenti dedicano in media 1 ora e 20 minuti al web. I più attivi si confermano i con 1 ora e 34 minuti. Risulta in aumento il tempo speso online dai target over 35, lincremento più consistente si registra sui Silver Surfer (+7%). La leggera contrazione dellutenza si riflette anche sulle principali categorie, con leccezione dellambito Music (+3% Audience; +50% tempo), dove continua a crescere Spotify e del Betting che si mantiene stabile. Mentre sono più numerose le aree che mostrano una crescita del tempo speso: Communities (+1%); News (+4%); Travel (+2%); eCommerce (+13%); Sport (+5%) e Automotive (+39%). Il settore Automotive conferma il trend positivo del tempo speso registrato durante tutto il primo semestre 2013, con una crescita mensile media del 25% (vs. primo semestre 2012). La categoria viene guidata dai leader in ambito usato: Subito.it – Veicoli (+44% audience; +57% tempo) e Autoscout24.it (+22% audience), i quali catalizzano rispettivamente un terzo e un quinto dei minuti totali spesi sulla categoria. Segue in termini di utenza Quattroruote.it (+13% audience) sito di riferimento per notizie, recensioni e listini. A partire da giugno 2012 allinterno del Web Monitor è disponibile anche unanalisi di Audiweb Object Video, lestensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33).

3 Agenda 1.Quanti sono i surfers? 2.Quanto tempo passano on line? 3.Target diversi, consumi diversi 4.Che cosa fanno i surfers in rete?

4 June 2013 – Key numbers Audience register a smal decrease, while Time is stable Source: Groupm elaborations on Audiweb data *Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between years). Audience Trend.000 June 2013:

5 June 2013 – Web & App – Audience and Time spent Website are performing better than web applications Audience.000 Main Applications Main Web Sites – apps excluded 5 Source: Groupm elaborations on Audiweb data Audience.000 TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun 12) 17h 50 min time per user (stable vs Jun 12) TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun 12) 17h 50 min time per user (stable vs Jun 12) APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun 12) 2 h 48 min time per user (-6% vs Jun 12) APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun 12) 2 h 48 min time per user (-6% vs Jun 12)

6 June Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long 6 Source: Groupm elaborations on Audiweb data Average Day Active Audience.000 Average Day Active Audience.000 Average Day Time per Person h:min Average Day Time per Person h:min Day Type Day Part

7 June 2013 –Internet Audience Composition Women online are increasing; over 60% of web pop. Is made of y.o. Female +1% vs. 12 Male -1% vs. 12 Sex % Composition Sex % Composition Age % Composition Age % Composition Source: Groupm elaborations on Audiweb data

8 June 2013 – Unique Users by target Users over 55 y.o. register a relevant growth Adult anni 6,615 mio UU +1% vs Jun 12 -3% vs May 13 Senior anni 2,909 mio UU +4% vs Jun 12 -4% vs May 13 Young adult ,780 mio UU -9% vs Jun12 -3% vs May13 Teen: ,763 mio UU -15% vs Jun 12 -6% vs May 13 Silver Surfer +65 1,395 mio UU +10% vs Jun 12 -5% vs May 13 Post Teen: ,992 mio UU -3% vs Jun 12 -3% vs May 13 Source: Groupm elaborations on Audiweb data – applications included Mature Adult anni 5,193 mio UU -5% vs Jun 12 -3% vs May 13 Average: -3% Kids: ,768 mio UU -2% vs Jun % vs May 13

9 Kids: :46 -6% vs Jun 12 -3% vs May 13 Adult anni 1:22 +4% vs Jun 12 -5% vs May 13 Senior anni 1:15 +6% vs Jun 12 -5% vs May 13 Young Adult :29 -1% vs Jun 12 -9% vs May 13 Teen: :01 -20% vs Jun12 -8% vs May13 Silver Surfer +65 0:59 +7% vs Jun 12 -9% vs May 13 Post Teen: :34 -3% vs Jun 12 -5% vs May 13 Source: Groupm elaborations on Audiweb data – applications included Mature Adult anni 1:19 stable vs Jun 12 -6% vs May 13 June 2013 – Time spent by target on daily average Time spent is growing on targets over 35 y.o. h:mmAverage: stable

10 June 2013 – Top 10 websites All top website register a decrease in audience Source: Groupm elaborations on Audiweb data – applications excluded Bubble size = Page Views Audience.000 Time per Person TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun 12) 17h 50 min time per user (stable vs Jun 12) TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun 12) 17h 50 min time per user (stable vs Jun 12)

11 June 2013 – Top 10 applications Windows Media Player is still leader by Audience, but Skype is fast growing Source: Groupm elaborations on Audiweb data Bubble size = Page Views Audience.000 Time per Person APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun 12) 2 h 48 min time per user (-6% vs Jun 12) APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun 12) 2 h 48 min time per user (-6% vs Jun 12)

12 June 2013– Most visited categories Most top categories show a decrease % vs Jun 2012 Source: Groupm elaborations on Audiweb data Audience.000 Subcategories weight Subcategories weight Search: 31% Portals: 40% Communities: 29% Search: 31% Portals: 40% Communities: 29% Video/Broadcaster/Music: 37% Games/Betting: 17% Sport: 10% Others: 36% Video/Broadcaster/Music: 37% Games/Betting: 17% Sport: 10% Others: 36% Travel services/info: 63% Holiday Planner: 37% Travel services/info: 63% Holiday Planner: 37% -4% -5% -4% -8% -4% -8% -5% 2% -3% -8% Average: -3%

13 June 2013– Time spent on categories News, eCommerce and Automotive show the best performance % vs June 2012 Source: Groupm elaborations on Audiweb data Time per Person h.min.sec -2% -4% -2% 10% 4% 13% -7% 2% -1% 13% 39% 0% -3% 7% 9% Average: -1%

14 June 2013 – Portals The category loose part of its time spent Source: Groupm Elaborations on Audiweb data – applications included * Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals PORTALS 24,0 mio Unique Audience (-2% vs Jun 12) 51 min time per user (-9% vs Jun 12) PORTALS 24,0 mio Unique Audience (-2% vs Jun 12) 51 min time per user (-9% vs Jun 12) Audience.000 Time per Person Bubble size = Page Views

15 June 2013 – Communities The category register a small decrease in audience COMMUNITIES 22,3 mio Unique Audience (-7% vs Jun 12) 6h 56 min time per user (+1% vs Jun 12) COMMUNITIES 22,3 mio Unique Audience (-7% vs Jun 12) 6h 56 min time per user (+1% vs Jun 12) Audience.000 Time per Person Bubble size = Page Views Linkedin: +30% Google+: +21% Linkedin: +30% Google+: +21%

16 June 2013 – Entertainment Times spent and audience register a small decrease Source: Groupm Elaborations on Audiweb data – applications included ENTERTAINMENT 23,7 mio Unique Audience (-4% vs Jun 12) 4 h 47 min time per user (-4% vs Jun 12) ENTERTAINMENT 23,7 mio Unique Audience (-4% vs Jun 12) 4 h 47 min time per user (-4% vs Jun 12) Audience.000 Time per PersonBubble size = Page Views William Hill +21%

17 June Video & Broadcaster Broadcaster perform better than video Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Time per Person Bubble size = Page Views VIDEO (Entertainments Subcategory) 19,1 mio Unique Audience (-7% vs Jun 12) 1 h and 18 min time per user (-17% vs Jun 12) VIDEO (Entertainments Subcategory) 19,1 mio Unique Audience (-7% vs Jun 12) 1 h and 18 min time per user (-17% vs Jun 12) BROADCASTER (Entertainments Subcategory) 11,4 mio Unique Audience (-9% vs Jun 12) 14 min time per user (-2% vs Jun12) BROADCASTER (Entertainments Subcategory) 11,4 mio Unique Audience (-9% vs Jun 12) 14 min time per user (-2% vs Jun12) MyMovies: +10% StaserainTV: +44% MyMovies: +10% StaserainTV: +44%

18 18 June 2013 – Focus on online tv broadcaster Rai.TV confirms the best performance on time spent -12% Delta Audience +94% Delta Time -12% Delta Audience +94% Delta Time stable Delta Audience -20% Delta Time stable Delta Audience -20% Delta Time -10% Delta Audience -17% Delta Time -10% Delta Audience -17% Delta Time -26% Delta Audience +22% Delta Time -26% Delta Audience +22% Delta Time Source: Groupm Elaborations on Audiweb data – applications included

19 June 2013 – Sport The category registers a good increase in time spent Source: Groupm Elaborations on Audiweb data – applications included SPORT 11,0 mio Unique Audience (-14% vs Jun 12) 52 min time per user (+5% vs Jun 12) SPORT 11,0 mio Unique Audience (-14% vs Jun 12) 52 min time per user (+5% vs Jun 12) Audience.000 Time per Person Bubble size = Page Views

20 June Betting Good increase in time spent. William Hill is still leader Source: Groupm Elaborations on Audiweb data – applications included BETTING 8,2 mio Unique Audience (stable vs Jun 12) 54 min time per user (+9% vs Jun 12) BETTING 8,2 mio Unique Audience (stable vs Jun 12) 54 min time per user (+9% vs Jun 12) Audience.000 Time per Person Bubble size = Page Views Lottomatica: +9%

21 June Music The category registers a strong increase in audience and time spent. Spotify has the largest amount of time spent Source: Groupm Elaborations on Audiweb data – applications included *Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube Audience.000 Time per Person Bubble size = Page Views MUSIC 10,0 mio Unique Audience (+3% vs. Jun 12) 18 min time per user (+50% vs. Jun 12) MUSIC 10,0 mio Unique Audience (+3% vs. Jun 12) 18 min time per user (+50% vs. Jun 12) Leonardo Musica: +121%

22 June 2013 – News Good performance on Time spent. Most top player show a positive sign Source: Groupm Elaborations on Audiweb data – applications included NEWS 21,3 mio Unique Audience (-5% vs Jun 12) 1 H 28 min time per user (+4% vs Jun 12) NEWS 21,3 mio Unique Audience (-5% vs Jun 12) 1 H 28 min time per user (+4% vs Jun 12) Audience.000 Time per Person Bubble size = Page Views

23 23 June 2013 – Focus on News Online Corriere.it shows the best performance on time spent -4% Delta Audience -11% Delta Time -4% Delta Audience -11% Delta Time Monthly Audience: 8,7 mio Daily Audience: 1,3 mio Monthly Audience: 8,7 mio Daily Audience: 1,3 mio -12% Delta Audience -2% Delta Time -12% Delta Audience -2% Delta Time Monthly Audience: 7,4 mio Daily Audience: 1,0 mio Monthly Audience: 7,4 mio Daily Audience: 1,0 mio -4% Delta Audience -16% Delta Time -4% Delta Audience -16% Delta Time -4% Delta Audience -14% Delta Time -4% Delta Audience -14% Delta Time Monthly Audience: 5,0 mio Daily Audience: 561 mila Monthly Audience: 5,0 mio Daily Audience: 561 mila Monthly Audience: 4,1 mio Daily Audience: 361 mila Monthly Audience: 4,1 mio Daily Audience: 361 mila Source: Groupm Elaborations on Audiweb data – applications included

24 June Travel Travel area shows a little decrease. Tripadvisor register a good growth Source: Groupm Elaborations on Audiweb data – applications included TRAVEL 17,2 mio Unique Audience (-8% vs Jun 12) 42 min time per user (+2% vs Jun 12) TRAVEL 17,2 mio Unique Audience (-8% vs Jun 12) 42 min time per user (+2% vs Jun 12) Audience.000 Time per Person Bubble size = Page Views TripAdvisor: +35% eDreams: +33% TripAdvisor: +35% eDreams: +33%

25 June 2013 e-Commerce Audience is stable, while Time is fast growing. E COMMERCE 19,3 mio Unique Audience (-4% vs jun 12) 1 H 15 min time per user (+13% vs Jun 12) E COMMERCE 19,3 mio Unique Audience (-4% vs jun 12) 1 H 15 min time per user (+13% vs Jun 12) Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person Trova Prezzi: +25% Kijiji: +51% Trova Prezzi: +25% Kijiji: +51%

26 June Finance/Insurance The category shows a decreasing trend Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person FINANCE/INSURANCE 15,4 mio Unique Audience (-4% vs Jun 12) 43 min time per user (-7% vs Jun 12) FINANCE/INSURANCE 15,4 mio Unique Audience (-4% vs Jun 12) 43 min time per user (-7% vs Jun 12) SoldiOnline: +72%

27 June Family and Lifestyles Pianetadonna is still leader, followed by Donna Moderna Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person Leonardo Donne: +12% FAMILY AND LIFESTYLES 17,0 mio Unique Audience (-4% vs Jun 12) 40 min time per user (-1% vs Jun 12) FAMILY AND LIFESTYLES 17,0 mio Unique Audience (-4% vs Jun 12) 40 min time per user (-1% vs Jun 12)

28 June Automotive The category register a relevant growth on Time Spent AUTOMOTIVE 9,3 mio Unique Audience (-3% vs Jun 12) 36 min time per user (+39% vs Jun 12) AUTOMOTIVE 9,3 mio Unique Audience (-3% vs Jun 12) 36 min time per user (+39% vs Jun 12) Source: Groupm Elaborations on Audiweb data – applications included Audience.000 Bubble size = Page Views Time per Person Quattroruote: +13% Motori.it: +173% Quattroruote: +13% Motori.it: +173%

29 June 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites Source: Groupm elaborations on Audiweb data – applications excluded Bubble size = Stream Views Audience.000 Time per Person AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun 12) 36 min time per user (+14% vs Jun 12) AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun 12) 36 min time per user (+14% vs Jun 12) =

30 30 Mobile Browsing

31 La navigazione mobile Il trend positivo continua, quasi tutti gli smartphoner navigano 31 Fonte: Elaborazioni GroupM su dati Mobile Next H % vs. H % vs. Q1 11 Mobile Browsing H Mio di adulti Base: pop mobile = 26.2 mio 14,3 mio di utenti smartphone navigano da mobile, pari al 70% del totale smartphoner H Mio di adulti Base: pop web + smartphone = 20,6 mio H Mio di adulti Base: pop web + smartphone = 20,6 mio

32 Il profilo del mobile browser Studente o lavoratore giovane/adulto, con un livello di istruzione medio alto 32 Fonte: Elaborazioni GroupM su Dati Mobile Next H % comp; Base: 14,3 mioIndex vs tot mobile pop Mobile Browsing

33 - Audiweb Object Video: metodologia - Schede categorie Allegati

34 Audiweb Object Video – una novità Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una finestra dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video: I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti: SITIEDITORI La Repubblica TV Gruppo Editoriale L'Espresso De Agostini by Day e Sky Il Sole 24 ore Rai TvRai Corriere della Sera, Gazzetta dello Sport e Lei Web RCS La rilevazione infatti è legata allinserimento volontario di un tag speciale allinterno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere Unique Audience (contatti netti) Unique Audience (contatti netti) Stream Views (contatti lordi) Stream Views (contatti lordi) Time spent (tempo speso) Time spent (tempo speso)

35 Audiweb Object Video - warning Audiweb comunica in modo corretto il nuovo dato disponibile: Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero laudience netta dei (pochi) siti misurati Solo 7 siti

36 Attached – Top 10 Websites and top 10 Applications applications excluded Applications only Top 10 Websites Top 10 Applications Source: Groupm Elaborations on Audiweb #Description Audienc e.000 Time per person Delta Audienc e Delta Time 1 Google %9% 2 Facebook %1% 3 YouTube %-19% 4 Virgilio %-1% 5 Wikipedia %16% 6 Yahoo! %-8% 7 Libero %1% 8 Blogger %-3% 9 MSN/WindowsLive/Bing %3% 10 Leonardo.it %-2% TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun 12) 17h 50 min time per user (stable vs Jun 12) TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun 12) 17h 50 min time per user (stable vs Jun 12) APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun 12) 2 h 48 min time per user (-6% vs Jun 12) APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun 12) 2 h 48 min time per user (-6% vs Jun 12) #Description Audie nce.000 Time per person Delta Audience Delta Time 1 Windows Media Player (App) % 5% 2 Skype (App) % -2% 3 VLC media player (App) % 15% 4 Windows Live Messenger (App) % -74% 5 iTunes (App) % -23% 6 uTorrent (App) % 47% 7 Windows Live Photo Gallery (App) % 12% 8 iminent Messenger (App) % -37% 9 Dropbox (App) % -6% 10 Picasa (App) % -10%

37 Attached – Top Categories Portals and Communities Source: Groupm Elaborations on Audiweb data – applications included *Google+ lanciato a luglio 2011 PORTALS 24,0 mio Unique Audience (-2% vs Jun 12) 51 min time per user (-9% vs Jun 12) PORTALS 24,0 mio Unique Audience (-2% vs Jun 12) 51 min time per user (-9% vs Jun 12) COMMUNITIES 22,3 mio Unique Audience (-7% vs Jun 12) 6h 56 min time per user (+1% vs Jun 12) COMMUNITIES 22,3 mio Unique Audience (-7% vs Jun 12) 6h 56 min time per user (+1% vs Jun 12) #Description Audien ce.000 Time per person Delta Audience Delta Time 1Google %9% 2MSN/WindowsLive/Bing %-34% 3Virgilio %-1% 4Yahoo! % 5Libero %2% 6Leonardo.it %-2% 7Ask Search Network %99% 8Tiscali %-22% 9FastWeb.it %10% 10Tuttogratis %-5% 11AOL Media Network %10% 12Kataweb tvzap %-26% 13PaginaInizio.com %52% 14Intoscana.it %-14% 15Freeonline.it %98% #Description Audien ce.000 Time per person Delta Audience Delta Time 1Facebook %1% 2Blogger %-3% 3WordPress.com %-17% 4LinkedIn %25% 5ForumFree N.A. 6Google %94% 7Virgilio Community %-27% 8ForumCommunity N.A. 9Libero Community %-75% 10Leonardo Community %-7% 11Twitter.com %106% 12ask.fm N.A. 13Tumblr %66% 14Tweetmeme %126% 15Badoo %49%

38 Source: Groupm Elaborations on Audiweb data – applications included ENTERTAINMENT 23,7 mio Unique Audience (-4% vs Jun 12) 4 h 47 min time per user (-4% vs Jun 12) ENTERTAINMENT 23,7 mio Unique Audience (-4% vs Jun 12) 4 h 47 min time per user (-4% vs Jun 12) VIDEO (Entertainments subcategory) 19,1 mio Unique Audience (-7% vs Jun 12) 1 h and 18 min time per user (-17% vs Jun 12) VIDEO (Entertainments subcategory) 19,1 mio Unique Audience (-7% vs Jun 12) 1 h and 18 min time per user (-17% vs Jun 12) BROADCASTER (Entertainments subcategory) 11,4 mio Unique Audience (-9% vs Jun 12) 14 min time per user (-2% vs Jun12) BROADCASTER (Entertainments subcategory) 11,4 mio Unique Audience (-9% vs Jun 12) 14 min time per user (-2% vs Jun12) Attached – Top Categories Entertainment; Video&Broadcaster #Description Audience.000 Time per person Delta Audience Delta Time 1YouTube %-19% 2MyMovies.it %-8% 3VideoMediaset %-20% 4Rai TV %94% 5Vube N.A. 6Twww.tv %14% 7ComingSoon TV %-13% 8Now Video N.A. 9Dailymotion %-55% 10Italia-film.Com %-25% 11CineBlog %-4% 12ViTv N.A. 13Ivid %137% 14VideoPremium.NET %266% 15IMDb - Internet Movie %-8% #DescriptionAudience.000 Time per person Delta AudienceDelta Time 1 Rai %21% 2 SKY.it %-17% 3 La Repubblica TV % 4 Mediaset.it %23% 5 Corriere TV %6% 6 Staseraintv.com %4% 7 MTV.it %-18% 8 Fanpage Youmedia TV N.A. 9 Gazzetta TV %-21% 10 Mediaset Premium %15% 11 Livestream %-24% 12 Radio Deejay %-3% 13 Il Fatto Quotidiano TV N.A. 14 Radio %6% 15 LA %22% #Description Audien ce.000 Time per person Delta Audience Delta Time 1YouTube %-19% 2VEVO %-20% 3Rai %21% 4iTunes %-16% 5William Hill %-7% 6SKY.it %-17% 7La Gazzetta dello Sport %3% 8Leonardo Musica %-9% 9Iminent.com %-9% 10MyMovies.it %-8% 11SPIL Games Network %-20% 12VideoMediaset %-20% 13Vube N.A. 14Fanpage Spettacolo %370%

39 Source: Groupm Elaborations on Audiweb data – applications included SPORT 11,0 mio Unique Audience (-14% vs Jun 12) 52 min time per user (+5% vs Jun 12) SPORT 11,0 mio Unique Audience (-14% vs Jun 12) 52 min time per user (+5% vs Jun 12) BETTING 8,2 mio Unique Audience (stable vs Jun 12) 54 min time per user (+9% vs Jun 12) BETTING 8,2 mio Unique Audience (stable vs Jun 12) 54 min time per user (+9% vs Jun 12) Attached – Top Categories Sport and Betting #Description Audien ce.000 Time per person Delta Audience Delta Time 1La Gazzetta dello Sport % 3% 2La Repubblica Sport % -27% 3Yahoo! Sports Websites % -16% 4Corriere Sport % -24% 5Sportmediaset % -14% 6Corriere dello Sport % 26% 7TuttoMercatoWeb.com % -9% 8TuttoSport % 29% 9Diretta.it % 9% 10calciomercato.com % 16% 11Cittaceleste.it % -46% 12Calciomercato.it % 34% 13Virgilio Sport % -12% 14Blogo Sport % 14% 15Libero Sport N.A. #Description Audien ce.000 Time per person Delta Audience Delta Time 1William Hill %9% 2888.com %-7% 3Sisal %74% 4Lottomatica % 5Betradar.com %21% 6paddypower.com %-4% 7Gioco digitale %-66% 8PLANET %219% 9PokerStars.com %-32% 10BetClic %-51% 11Superenalotto.com %-22% 12SNAI %135% 13StarVegas N.A. 14Estrazionilotterie.it N.A. 15ContareLeCarte.it N.A.

40 Source: Groupm Elaborations on Audiweb data – applications included MUSIC 10,0 mio Unique Audience (+3% vs. Jun 12) 18 min time per user (+50% vs. Jun 12) MUSIC 10,0 mio Unique Audience (+3% vs. Jun 12) 18 min time per user (+50% vs. Jun 12) Attached – Top Categories Music and News NEWS 21,3 mio Unique Audience (-5% vs Jun 12) 1 H 28 min time per user (+4% vs Jun 12) NEWS 21,3 mio Unique Audience (-5% vs Jun 12) 1 H 28 min time per user (+4% vs Jun 12) #Description Audience.000 Time per person Delta Audience Delta Time 1 VEVO %-20% 2 Leonardo Musica %-9% 3 Fanpage Spettacolo N.A. 4 rumblefish N.A. 5 Spotify N.A. 6 Virgilio Musica %40% 7 CBS Interactive %-1% 8 Jango Music %37% 9 AOL Music Websites %63% 10 Airdave.it %-22% 11 rockol.it %-49% 12 Sony Music %-91% 13 Universal Music %-51% 14 Warner Music %-56% 15 Dailymotion Music %267% #Description Audienc e.000 Time per person Delta Audience Delta Time 1La Repubblica %-11% 2Corriere della Sera %-2% 3Libero Notizie %-67% 4Blogo.it %13% 5TGCOM %-16% 6Quotidiano.net %-1% 7La Stampa.it %-14% 8Citynews %48% 9Nanopress %-2% 10Fanpage %174% 11Virgilio Local %-4% 12Affari Italiani N.A. 13ANSA %7% 14Liquida %-25% 15Lettera %84%

41 Source: Groupm Elaborations on Audiweb data – applications included E COMMERCE 19,3 mio Unique Audience (-4% vs jun 12) 1 H 15 min time per user (+13% vs Jun 12) E COMMERCE 19,3 mio Unique Audience (-4% vs jun 12) 1 H 15 min time per user (+13% vs Jun 12) Attached – Top Categories Travel and eCommerce TRAVEL 17,2 mio Unique Audience (-8% vs Jun 12) 42 min time per user (+2% vs Jun 12) TRAVEL 17,2 mio Unique Audience (-8% vs Jun 12) 42 min time per user (+2% vs Jun 12) #Description Audience.000 Time per person Delta Audience Delta Time 1Google Maps %9% 2TripAdvisor %0% 3Booking.com %7% 4eDreams %-13% 5Trenitalia %-4% 6Volagratis %3% 7Ryanair.com %17% 8ViaMichelin %-15% 9trivago %-41% 10Expedia %27% 11easyJet %29% 12Opodo %31% 13Google Earth %9% 14Telepass %37% 15Alitalia %27% #Description Audience.000 Time per person Delta Audience Delta Time 1eBay %10% 2Groupon %20% 3Subito.it %40% 4Amazon %61% 5eBay Classifieds %25% 6Trova Prezzi %18% 7Kijiji %-17% 8Lidl %-2% 9Bakeca.it %-18% 10Ciao N.A. 11Media World %2% 12Vivastreet %-11% 13Pixmania %-38% 14Privalia %3% 15IBS %33%

42 Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Finance and Family&Lifestyle FINANCE/INSURANCE 15,4 mio Unique Audience (-4% vs Jun 12) 43 min time per user (-7% vs Jun 12) FINANCE/INSURANCE 15,4 mio Unique Audience (-4% vs Jun 12) 43 min time per user (-7% vs Jun 12) #Description Audience.000 Time per person Delta Audience Delta Time 1 Il Sole 24 ORE %-13% 2 Gruppo Intesa Sanpaolo %-14% 3 UniCredit Banca %7% 4 Banco Posta %-3% 5 PayPal %16% 6 Leonardo Economia %-21% 7 Yahoo! Finance Websites %-28% 8 SoldiOnline.it %15% 9 Corriere Economia %-8% 10 ING Direct %54% 11 La Repubblica Economia %-33% 12 CartaSi %-17% 13 Facile.it %5% 14 Genertel %-74% 15 Direct Line %-11% #Description Audience.000 Time per person Delta Audience Delta Time 1 Pianetadonna.it %-14% 2 Donna Moderna %6% 3 alfemminile.com %+35% 4 Leonardo Donne %22% 5 Leiweb %-13% 6 Nanopress Donna %-23% 7 Gioco.it % 8 DiLei N.A. 9 Blogo Donna %9% 10 La Stampa Salute %19% 11 Medical News Reporter N.A. 12 Style.it %-22% 13 D - la Repubblica %-16% 14 Subito.it - Casa e Persona %57% 15 Disney Online %-29% FAMILY AND LIFESTYLES 17,0 mio Unique Audience (-4% vs Jun 12) 40 min time per user (-1% vs Jun 12) FAMILY AND LIFESTYLES 17,0 mio Unique Audience (-4% vs Jun 12) 40 min time per user (-1% vs Jun 12)

43 Source: Groupm Elaborations on Audiweb data – applications included AUTOMOTIVE 9,3 mio Unique Audience (-3% vs Jun 12) 36 min time per user (+39% vs Jun 12) AUTOMOTIVE 9,3 mio Unique Audience (-3% vs Jun 12) 36 min time per user (+39% vs Jun 12) Attached – Top Categories Automotive #DescriptionAudience.000Time per personDelta AudienceDelta Time 1 Subito.it - Veicoli %57% 2 AutoScout24.it %-8% 3 Quattroruote %-7% 4 Motori.it %50% 5 Fiat %-23% 6 Virgilio Auto e Moto %24% 7 Trovit Cars %66% 8 Volkswagen %51% 9 Blogo Motori %19% 10 mobile.international %-18% 11 Gazzetta Motori %3% 12 La Repubblica Motori %-2% 13 Corriere Motori %14% 14 Ford %-25% 15 Moto.it %71%

44 Attached – Object Video Source: Groupm Elaborations on Audiweb data – Object Video AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun 12) 36 min time per user (+14% vs Jun 12) AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun 12) 36 min time per user (+14% vs Jun 12) #DescriptionAudience.000Time per personDelta AudienceDelta Time 1 La Repubblica %46% 2 Corriere della Sera %16% 3 Rai %29% 4 SKY.it %170% 5 La Gazzetta dello Sport %11% 6 DeAbyDay %28% 7 Libero Quotidiano N.A. 8 Il Sole 24 ORE N.A. 9 Quimamme TV N.A.

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