Innovazione e nuove tecnologie per la crescita delle Piccole Medie Imprese Vincenzo D’Ambrosio Marketing Director COLT Italia.

Presentazione sul tema: "Innovazione e nuove tecnologie per la crescita delle Piccole Medie Imprese Vincenzo D’Ambrosio Marketing Director COLT Italia."— Transcript della presentazione:

1 Innovazione e nuove tecnologie per la crescita delle Piccole Medie Imprese
Vincenzo D’Ambrosio Marketing Director COLT Italia

2 Innovazione Crescita Nuove tecnologie … parole sfidanti …
C’è solo una cosa che non possiamo fare, ignorare il cambiamento ed andare avanti come abbiamo sempre fatto. Ma attenzione, cambiare può essere rischioso, ma forse non cambiare può esserlo ancora di più.

3 COLT oggi in Europa 25.000 km di rete in fibra ottica
Collega oltre 100 città Reti metropolitane in 34 città edifici business collegati 18 Data Centre

4 COLT oggi in Italia 3 città cablate 34 POP Oltre 9000 clienti
Data Centre a Milano e Torino Certificazioni di qualità ISO 27001 Certificazione EN ISO 9001:2000

5 Collegamenti internazionali
FRANKFURT PRAGUE MANCHESTER WARSAW MOSCOW LONDON CHICAGO PARIS BOSTON BUDAPEST BUCHAREST SAN FRANCISCO NEWARK NEW YORK MARSEILLE BEIJING To SAN FRANCISCO TOKYO WASHINGTON OSAKA To TOKYO LOS ANGELES DUBAI NEW DELHI SHANGHAI HONG KONG To HONG KONG MUMBAI To LOS ANGELES BANGALORE CHENNAI SINGAPORE JOHANNESBURG Global Reach hubs SYDNEY

6 La principale infrastruttura Europea di data centre
18 data centre in Europa 23,000m2 di spazio occupato, 21,000m2 di spazio disponibile 24/7 Security Operations Centre Oltre 5,000 rack di clienti Oltre 25,000 apparati Oltre 8,000 servizi gestiti totalmente incluso Oltre 1,500 firewall & switch Oltre 1,000 Oracle & SQL database 7 borse Europee ospitate e 20 mercati finanziari connessi Sistema d’emergenza per i guasti elettrici Dotato di un sistema di aria condizionata Monitoraggio 24x7 Data Centres are the heart of the COLT business, providing locations for customers to place their IT infrastructure. Data Centres are large buildings, fitted out specifically for the running of IT equipment. All COLT data centres are purpose built, customer accessible locations designed for providing high availability services, fully integrated with COLT’s fibre network. They are typically located in discrete locations and their addresses are unpublished for security reasons. Key features (summary) COLT data centres are staffed 24 hours a day, 365 days a year and COLT technical staff manage and monitor customer servers and applications from a Network Operation Centre (NOC). A combination of access cards and CCTV security cameras ensure that only authorised customers and staff have access and provide 24x7 physical and logical security. Fully resilient air conditioning means the computer room temperature and humidity is precisely controlled allowing optimal equipment performance. VESDA (Very Early Smoke Detection Apparatus) is used to detect smoke in its incipient stage by detecting chemical changes in the air. Computer-friendly Argonite fire suppression systems are used in the unlikely event of a fire. All customer and provider supplied equipment are housed within standard rack space. Customers requiring dedicated areas are provided with rack space located within a secured area. All racks have fault tolerant power supplies. Key features (long): Physical building – warehouse sized building, providing maximum internal space for equipment. Within this space, it is common that around 50-70% of space is available for sale to deliver customer services, depending on the Data Centre layout and original build specification. Power supply – very high levels of power supply are required, typically delivered over two separate feeds directly from a substation in case of failure. Typical power supplies to Data Centres are measured in MVA (Millions of VoltAmps (or Millions of Watts), making them amongst some of the largest consumers of power – a typical Data Centre can consume as much electricity as 5000 families. Power consumption now accounts for around 30-40% of the running costs of a Data Centre. In addition to the power being provided from two separate ‘feeds’, it must also be protected against variations in quality and failure to ensure that the valuable IT equipment within the Data Centre is kept live. This is carried out by Uninterruptible Power Supplies (UPS) which smooth out variations in power supply and also keep systems powered during power outages from the main supply. There are various technologies used to achieve this – Battery systems, Rotary systems, Diesel Generators and other more exotic technologies. Air conditioning – IT equipment generates a considerable amount of heat which must be removed to allow the equipment to operate efficiently. Carefully designed air conditioning systems are used to manage heat and humidity levels. For each unit of power consumed by the equipment, another 30-50% of power is consumed removing that heat. These systems are built to allow for component failure without affecting the cooling capacity delivered into the Data Centre. Racks – Metal frameworks for IT equipment to be fitted into providing a structured location for storage and operation. Racks come in a number of standards for width (mm), depth (mm) and height (U). Note that height is measured in ‘Rack Units or ‘U’), IT equipment is also measured in. Each rack occupies around 2m2 of the Data Centre floor space, is 47U high and is secured with door locks. Racks are laid out in rows within the Data Centre, side to side with doors front & back. Some customers demand additional security beyond that normally supplied, in which case a Cage is offered. The Cage is a metal mesh fence which surrounds the customer racks. Customers are typically charged extra for this service as it occupies additional valuable floor space within the Data Centre. Bandwidth – High speed connectivity to the Internet and also to private networks to allow customers access to their data and services. COLT offers a number of options to customers depending on their need. Customers are also able to take bandwidth from an alternative supplier (typically the national incumbent) if required. The Data Centre is connected to each network twice, typically through opposite ends of the building, providing redundant connectivity in case of failure. Operational staff – To maintain, install, manage and secure the IT equipment within the Data Centre – also available to provide customers with “remote hands and eyes” Security – All COLT Data Centres are secure both physically and logically. Physical security encompasses on-site security guards, CCTV, pass card access limiting customers to common areas. Logical security covers network and IT security managed by COLT’s Security Operations Centre, supplied as an additional service to COLT Managed Services customers. Fire suppression & detection – Each Data Centre is fitted with detection and control systems to deal with the potential risk of fire. Typically the fire detection system is highly advanced, using technologies such as VESDA (Very Early Smoke Detection Apparatus) to alert the Data Centre management team to the risk of fire. Fire control is normally based on an inert gas system which smothers the fire. COLT does not currently use water based sprinkler systems on data floors. Network Management Centre – A centrally located function to operate all IT equipment across all Data Centre locations. Will monitor the equipment, diagnose issues etc on a 24x7 basis measured against strict Service Level Agreements (SLAs). 24x7 Sicurezza Fisica/ Logica Accessi Controllati Sistema Anti-incendio

7 COLT telecomunicazioni per il business
Headquarter: Londra - Sede legale: Lussemburgo Fidelity Investments azionista di maggioranza 4000 dipendenti con un fatturato di 1,6 miliardi di € Stabilità economica finanziaria COLT è un’azienda profittevole riconosciuta da analisti e azionisti come un’azienda con politiche caute e conservative Il miglior rapporto qualità-prezzo Elevati standard qualitativi e di performance Elevato know how tecnologico ed innovazione I migliori Service Level Agreements (SLA) del settore Riconoscimenti pubblici dal mercato

8 Con una costante espansione siamo arrivati a Cuneo
5 Settembre 2007 Stipulata una convenzione dall’assessorato all’Informatica del Comune di Cuneo che permetterà a COLT di sviluppare la propria rete nella città.

9 Dalla stampa

10 Dalla stampa

11 Multiwire : IP Access managed 50M / Voice Line - Totale fatture di Maggio € (di cui 1.450€ di traffico fonia) CAF DO.C. (Seritel) : 2xIP Access managed 8M / Voice Line - Totale fatture di Maggio € (di cui 1.011€ di traffico fonia) Polo Grafico (Giornale del Piemonte) : Sede a Torino on net e a Cuneo( Beinette ) 2 Total via OLO da POP Cuneo 50K€/anno dati e fonia solo su Cuneo complessivo Cliente K€ anno. Elyo Italia presso Michelin : Sedi in tutta italia, nello specifico a Cuneo Total via OLO ( 10K€/anno su Cuneo, 150K€/anno Cliente Elyo ).

12 Cuneo – connessa alla rete pan-Europea COLT
POP COLT Punto di presenza COLT per l’integrazione degli sviluppi di rete, collegato alla rete pan-Europea COLT Sviluppi della rete di accesso Scavi e posa di nuova infrastruttura (Licenza ministeriale – Convenzione con il Comune) Utilizzo di infrastrutture esistenti del Comune (tubi) per la posa nuova fibra Utilizzo di fibra già posata per il Progetto Wi-Pie CSI Piemonte (affitto a anni) Utilizzo di circuiti affitto da altri operatori – per collegamento di sedi Cliente anche al di fuori del territorio cittadino Utilizzo della rete Collegamenti affidabili ad elevata capacità per : collegare qualsiasi punto della rete COLT in particolare i Data Centre accesso al mondo Internet – servizi voce e dati A Cuneo la piena disponibilità dei servizi COLT – connessa alla rete pan-Europea di COLT

13 Una gamma completa di servizi TLC per il business
I servizi COLT sono pensati per offrire le elevate performance richieste dalle grandi aziende, ma anche soluzioni efficienti e affidabili alle piccole e medie imprese come ad altri carrier. Circuiti cittadini nazionali ed internazionali fino a 10 Gbit/s Circuiti ad altissima velocità per Disaster Recovery Reti Ethernet fino a 2 Gbit/s Reti Private Virtuali (VPN e EPN) Accesso a Internet ad alta velocità con banda garantita Servizi DSL Servizi voce inbound e outbound Soluzione di Disaster Recovery per la fonia Servizi di rete intelligente (numeri verdi, numerazioni premium, IVR, Routing Manager) Servizi di IP Voice (vendita, servizio e tubo IP Trunking per abilitare la VoIP) Servizi integrati voce-dati Servizi di audio/multi videoconferenza on call e servizi integrati audio-web conference Outsourcing dei servizi IT Remote Back-Up Servizi di Unifed Messaging Servizi di messagistica e di sicurezza Servizi Data Centre (Hosting, Storage, Security, & Collaboration)

14 Integrazione di voce e dati su IP – COLT Total

15 Innovare in modo innovativo
z y x Prestazioni Innovazione Next Generation Services Flessibiltà

16 COLT evoluzione strategica
Networked IT Services Managed Services Network Services Network Assets Key Focus Network Assets Network Services Managed Services Networked IT Services Operating model Country-based Country sales and marketing. Central operations. Segment based Sales & marketing ICT service provider in focused segments & geographies Key offer Alternative-access Managed network services Managed network & IT services Integrated ICT Services, with security, QOS and application level SLAs. Service examples Switched Voice Leased Lines Ethernet Point to Point. ATM/Frame Relay Ethernet hub & spoke Hosting/Co-Location Multi site IP-VPN CPE Solutions Managed IT Services High Speed Service Voice & Data Convergence Professional Services SaaS (CRM1, eg Salesforce.com, Collaboration eg Webex) Utility Computing (Server virtualisation) Grid Compute (On demand computing) Third Party applications

17 La visione di COLT La rete ed I data centre di COLT diventeranno un’unica integrata services platform sulla quale i clienti opereranno le loro applicazioni. COLT diventerà un Networked IT Services Provider, rendendo i servizi universalmente accessibili Devices Services Laptop PC Fixed Handset Mobile Handset PDA Customer Server Voice Messaging Fixed & Wireless Ethernet Access Network, Data Centres & Systems Teamwork Productivity The next generation Users will access application & data from any device connected through any access network Team work apps – instant communication within the team Location – identifying where people are Storage/Back-up Directory Infrastruttura

18 6 COMPONENTI FONDAMENTALI
DOMANI: l’infrastruttura NGN supporterà diversi servizi nello stesso ambiente Multi Service Platform (1) Managed Services Next Generation Intelligent Networks (3) Data Services Voice Services Next Generation Billing System (6) Customer Portal (5) IP Multimedia Subsystem (2) New Services Common Network & Data Centre Infrastructure SOA-based Service Delivery Environment (4) 6 New Components comprise the Next Generation infrastructure to take COLT forward. Customer Benefits: Improve Time-to-Market for new services Reduced costs and complexity Complete service flexibility, fast provisioning and on-line modifications New generation of services to match customer needs . 6 COMPONENTI FONDAMENTALI

19 Componente 1: Multi Service Platform (MSP)
Ethernet networking IP VPN Sede cliente Internet Access COLT Services and Solutions VoIP Services Apparato di accesso Fino a 16 porte Trasporto Ethernet 2Mb - 1Gb Managed Server Benefici per I cliente Bassa latenza Alta affidabilità Minore complessità, spazio e e costi Sviluppo rapido dei nuovi servizi Flessibilità nella scelta dei servizi e delle prestazioni Servizio “non contended” come per Ethernet su MPLS layer 2 Gestione priorità delle applicazioni su Ethernet (QoS) Il cliente può cambiare velocità e prestazioni dei servizi tramite WEB Managed Storage & Backup Managed Messaging MSP provides a single Ethernet access solution. Multiple services can be provided from one MSP CPE. There are 16 physical ports. Many more dedicated services can be provided differentiated by VLAN etc. Additional equipment may be required at customer site for advanced features on L3 services.

20 Componente 2: IP Multimedia Sub-system (IMS)
IP & Ethernet Customer Profile database Customer Presence Customer Application Telco Services Voic Secure IM Collaboration IP Voice IP video Single Identity Single number Presence IMS Benefici per il cliente Comunicazione, applicazioni, contenuti verso il dispositivo di accesso scelto Semplificazione e consolidamento dei servizi voce e dati Sviluppo rapido delle nuove applicazioni Nuove applicazioni innovative attraverso l’utilizzo di standard aperti Integrazione delle applicazioni del cliente con la rete COLT. Es.: applicazione Instant Messaging del cliente con il servizio VoIP di COLT. IMS is often talked about as the solution for Fixed Mobile convergence i.e Voice over WiFI It is much much more than that. IMS has a Service Broker capability where one application can pull information for another For example, the customer could have there own Presence server and the telco service such as IP Centrex would access that presence rather than duplicate it. Application interface will be open, so application will come from 100s of small Independent software vendors rather than from the bigger telco supplier. This will enable innovation applications Access will be over fixed and wireless service depending whetheryou are at your desk or on the move The network will know where you are.

21 Componente 5: Portale WEB COLT Online
Cos’è? COLT On Line è un portale WEB che consente ai nostri clienti di: Attivare / Vedere / Tracciare l’interazione con COLT Interrogare i sistemi di fatturazione / ordini / gestione guasti / servizi … Benefici per il cliente Rapida svolgimento dei processi Risparmio di tempo Self service Statistiche specifiche per cliente Dettaglio di fatturazione specifico Cruscotto di controllo

22 COLT fornirà Software As A Service
Software as a Service (SaaS) - un modello di distribuzione del software dove le applicazioni sono ospitate dal service provider e fornite al cliente via la rete, tipicamente Internet  SaaS, previsioni di crescita: 30+ % CAGR

23 L’offerta COLTSaaS focalizzata sulla clientela business
SaaS convenzionale Modello COLT NGS SaaS Applicazioni sviluppate e ospitate esternamente Supportate dal service provider Sistemi e database condivisi Applicazioni innovative da 3° parti Rete privata ad alte prestazioni, livelli di qualità, siurezza e SLA Singolo punto di contatto Web client Web client Thin client Best Effort Internet Colt Network App1 App2 App3 COLT NGS Platform Vendor X Vendor Y Vendor Z Mgmt Economico, Facile, Innovativo Il meglio di una rete tradizione e del SaaS

24 Innovare in modo innovativo
Next Generation Solutions (NGS) Next Generation Network (NGN) Next Generation Managed Services Next Generation Intelligent Network (NG-IN) IP Multimedia Sub-system (IMS) Multi-Service Platform (MSP) Grid Computing Virtualisation Evoluzione di reti e servizi – Servizi WEB sicuri e compatibili, abilitati alla fonia Riduzione costi – SaaS – Qualità, affidabilità – Maggiore banda Networked IT Service provider

25 Grazie! Vincenzo D’Ambrosio Direttore Marketing COLT Italia