Paola Lancellottipresents Your navigator from HIGHWAY to WATERWAY.

Presentazione sul tema: "Paola Lancellottipresents Your navigator from HIGHWAY to WATERWAY."— Transcript della presentazione:

1 Paola Lancellottipresents Your navigator from HIGHWAY to WATERWAY

2 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti SHORT SEA SHIPPING = SHORTSEA A MARKETING TIP

3 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti Incl. MOTORWAYS of the SEA

4 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti SHORTSEA: EUROSTAT 2003

5 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti www.shortsea.info

6 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti

7 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti EUROPEAN SHORTSEA NETWORK= ESN INFORMAL CO-OPERATION

8 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti FUTURE MEMBERS Newest members in 2003: SPC Norway in 2004: SPC Lithuania Possible new members: Cyprus, Malta, Slovenia, Estonia, Latvia Bulgaria, Croatia, Montenegro, Turkey

9 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti

10 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti MISSION Promoting ShortSea in order to achieve a higher share of the growing European transport volume.

11 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti OBJECTIVES Practical approach Enhance image Encourage modal shift Neutrality

12 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti TARGETS N.1 Transport buyers: Shippers Truckers Forwarders + other potential direct/indirect users

13 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti HOW? A MARKETING TOOL

14 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti

15 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti More Opportunities BENEFITS More Transparency More Competition

16 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti ESN = Your navigator from highway to WATERWAY A European tool for sustainable transport solutions in Europe!

17 Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti THANK YOU!