MIP International Patent Forum 2011 Licensing and tech transfer: making the most out of your patent London, 5 April 2011

Licensing and tech transfer Making the most out of your patent In many Western Countries production is less and less important. Licensing and tech transfer are therefore the key factors to compete in the worldwide market METODOLOGIA NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

Trade with China METODOLOGIA Ogni progetto vede impegnato un team composto da un consulente marchi e/o brevetti e da un paralegal. Ciò facilita le relazioni con il cliente, massimizza l’efficienza e permette di avere una memoria delle attività del cliente TEAM China is the biggest exporter in the global economy ahead of Germany and the US. China accounts for about 11 % of world trade in goods. More than half of China's exports are currently produced by foreign invested enterprises. PATRICIA più di 5000 utenti aggiornamento automatico sulla legge di tutti i paesi report personalizzati SOFTWARE NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

Trade deficit with China METODOLOGIA In 2010 the U.S. trade deficit with China was €206 billion U.S. goods exported to China €69 billion U.S. goods imported from China €275 billion In 2010 the EU trade deficit with China was €164 billion E.U. goods exported to China €131 billion E.U. goods imported from China €295 billion Ogni progetto vede impegnato un team composto da un consulente marchi e/o brevetti e da un paralegal. Ciò facilita le relazioni con il cliente, massimizza l’efficienza e permette di avere una memoria delle attività del cliente TEAM PATRICIA più di 5000 utenti aggiornamento automatico sulla legge di tutti i paesi report personalizzati SOFTWARE Source: US Census and European Commission NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

Tax strategies Where to pitch your company and how METODOLOGIA Global licensing programs deal with companies located in many different jurisdictions. This means a large number of cross national transactions and the involvement of tax authorities from many different countries and relevant tax treaties. NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

Withholding Tax METODOLOGIA NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

How to make tech transfer in emerging markets really work Licensing is becoming a global business with a much larger number of potential licensees. An efficient and effective licensing strategy is needed! How do you address this evolving change? METODOLOGIA NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

Licensing Laundering METODOLOGIA NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

Licensing Laundering METODOLOGIA MP3 Export Notice Dear industry members,  MP3 technology is Audio MPEG (USA) and Sisvel’s (Italy) patented technology. Since the end of last year, they have been blocking products at customs. If products cannot be demonstrated as licensed, they may be seized and possibly destroyed. Our company’s products are licensed, should you have such a need, please contact us. The Microsoft DRM license may also be required for export to the United States and Europe. Also, Thomson requires MP3 encoding royalties of USD $1 – 2. Our company and JuLi Co. have a cooperation whereby we are legally authorized. Hotek is the only professional manufacturer of MP3 products that has dedicated R&D, high quality & service and is fully licensed and respectful of IP. If you have problems with the Sisvel, DRM or Thomson licenses, please contact us immediately. NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

Anti-trust considerations and licensing METODOLOGIA The antitrust treatment of IPRs licensing has taken on increased significance. Licensing activities that can raise antitrust issues include: Unilateral refusals to license Tying / bundling (“you can’t license Y unless you also license Z”) Offering special terms to certain licensees (discrimination) FRAND – one solution to an anti-trust issue? Antitrust issues in patent pools NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

Anti-trust considerations and licensing METODOLOGIA US Antitrust Cases – Federal Courts (Private plaintiffs only) Year Number 2004 731 2005 796 2006 1,050 2007 1,028 2008 1,239 2009 770 2010 528 NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

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