UNIVERSITÀ DEGLI STUDI DI PAVIA DIPARTIMENTI DI GIURISPRUDENZA, INGEGNERIA INDUSTRIALE E DELL’INFORMAZIONE, SCIENZE ECONOMICHE E AZIENDALI, SCIENZE POLITICHE E SOCIALI, STUDI UMANISTICI CORSO DI LAUREA INTERDIPARTIMENTALE IN COMUNICAZIONE PROFESSIONALE E MULTIMEDIALITÀ L’UTILIZZO DELLA REALTÀ AUMENTATA E DELLE NUOVE TECNOLOGIE NEI MUSEI THE USE OF AUGMENTED REALITY AND NEW TECHNOLOGIES IN MUSEUMS Relatore: Prof. Marco Porta Correlatrice: Prof.ssa Lidia Falomo Bernarduzzi Tesi di Laurea di: Sara Sangermani
Augmented Reality (AR) Augmentation of the real world with virtual information Just in place and just in time Combination of reality and unreality Interaction with 3D objects Manipulation of 3D objects
AR technologies Mobile devices Glasses QR-code
Sectors: first generation Military training Industry Medicine
Sectors: second generation Fidelity – Entertainment Prosumer Marketing
Sectors: second generation Education Improving the learning process – Entertainment
The use of AR in museums Edutainment Education Entertainment Creation and sharing of new contents Enjoying different publics Personalized tour
Museo della Scienza e della Tecnologia Leonardo da Vinci 20 QR-code
Museo della Scienza e della Tecnologia Leonardo da Vinci
Free tour Mobile device One language iOs Twitter
Amsterdam Museum Videos Take a picture DNA-code
Amsterdam Museum
10 languages iOs e Android All social networks Preset tour Mobile device
Suggestions Museo della Scienza e della Tecnologia Indoor navigation Other technologies More languages Android Other social networks Amsterdam Museum Other technologies Mobile devices
Museo Nazionale Archeologico di Cerveteri Inside the Museum Project Museo Vivo, 2013
Museo Nazionale Archeologico di Cerveteri Outside the Museum: Necropoli della Banditaccia
Project TeCHE Actual State Restored Technologies for Cultural Heritage, 2014 Tomba etrusca di Sigliano
Limits of AR Digital Divide Small museums Costs and time Fast development of technologies Audience
Possible developments of AR Glasses for AR Indoor Navigation: Wi-Fi, GPS, Galileo
Possible developments of AR Icon ReaderIcon Maker SMartART, 2014