Scaricare la presentazione
La presentazione è in caricamento. Aspetta per favore
1
La Grande Distribuzione MISSION (extract): defend the family budget, offering quality goods and services at the best condition promote the spirit of solidarity among customers, employees and their families, offering for their free time socially useful initiatives protect health and safety of consumers help developing Nations and weaker social categories, even through Fair Trade […]
![La Grande Distribuzione MISSION (extract): defend the family budget, offering quality goods and services at the best condition promote the spirit of solidarity among customers, employees and their families, offering for their free time socially useful initiatives protect health and safety of consumers help developing Nations and weaker social categories, even through Fair Trade […]](http://images.slideplayer.it/19/5997450/slides/slide_1.jpg "La Grande Distribuzione MISSION (extract): defend the family budget, offering quality goods and services at the best condition promote the spirit of solidarity among customers, employees and their families, offering for their free time socially useful initiatives protect health and safety of consumers help developing Nations and weaker social categories, even through Fair Trade […]")
2
Qualche numero Oltre 7 anni di venduto (dal 1/1/2007 fino ad Aprile 2014) ~1 M di clienti attivi e riconoscibili 138 negozi (Toscana, Umbria, Lazio, Campania) ~450K diversi tipi di prodotti ~280M di scontrini ~280G di scansioni
3
La distribuzione dei clienti e dei negozi
4
Il Data Warehouse (1)
5
Il Data Warehouse (2)
6
Il Data Warehouse (3)
7
La gerarchia Marketing Area – 3 valori Macrosettore – 4 valori Settore – 13 valori Reparto – 76 valori Categoria – 529 valori Sottocategoria – 2665 valori Segmento – 7656 valori Articolo – 571092 valori
8
I Dati …
Presentazioni simili
